Gaurav Gupta – författare

The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now update their strategy to account for pandemics.

The next pandemic may be more severe than the current one, meaning that organizations need to devise mechanisms and business models to fight with these situations and maintain business continuity. They should not only look forward to saving plants, machinery and infrastructure, but also concentrate on employee welfare, customer engagement and satisfaction during this crisis time. The book will not only present the evidence of various effective solutions to run a business in the time of a pandemic, but also put forward the new models and practices of business being followed by people at the time of crisis. It aims to create a bridge between existing business models and proposed business solutions, focusing on existing theories and most importantly case studies from recent happenings.

This rich collection of chapters will provide insights regarding the business challenges, opportunities and practices during pandemic situations like COVID-19, making it particularly valuable to researchers, academics and students in the fields of strategic management, leadership and disaster management.

The COVID-19 pandemic changed world dynamics, working scenarios, as well as professional and emotional dimensions. The virus has emerged as a significant threat for the continuity of business. Keeping the gravity of the problem in mind, companies must understand the need for change and must now update their strategy to account for pandemics.

The next pandemic may be more severe than the current one, meaning that organizations need to devise mechanisms and business models to fight with these situations and maintain business continuity. They should not only look forward to saving plants, machinery and infrastructure, but also concentrate on employee welfare, customer engagement and satisfaction during this crisis time. The book will not only present the evidence of various effective solutions to run a business in the time of a pandemic, but also put forward the new models and practices of business being followed by people at the time of crisis. It aims to create a bridge between existing business models and proposed business solutions, focusing on existing theories and most importantly case studies from recent happenings.

This rich collection of chapters will provide insights regarding the business challenges, opportunities and practices during pandemic situations like COVID-19, making it particularly valuable to researchers, academics and students in the fields of strategic management, leadership and disaster management.

Today, relevant data are typically delivered to cloud-based servers for storing and analysis in order to extract key features and enable enhanced applications beyond the basic transmission of raw data and to realize the possibilities associated with the impending Internet of Things (IoT). To allow for quicker, more efficient, and expanded privacy-preserving services, a new trend called Fog Computing has emerged: moving these responsibilities to the network''s edge.

Traditional centralized cloud computing paradigms confront new problems posed by IoT application growth, including high latency, limited storage, and outages due to a lack of available resources. Fog Computing puts the cloud and IoT devices closer together to address these issues. Instead of sending IoT data to the cloud, the fog processes and stores it locally at IoT devices. Unlike the cloud, fog-based services have a faster reaction time and better quality overall.

Fog Computing, Cloud Computing, and their connectivity with the IoT are discussed in this book, with an emphasis on the advantages and implementation issues. It also explores the various architectures and appropriate IoT applications. Fog Computing, Cloud Computing, and Internet of Things are being suggested as potential research directions.

Features:

Today, relevant data are typically delivered to cloud-based servers for storing and analysis in order to extract key features and enable enhanced applications beyond the basic transmission of raw data and to realize the possibilities associated with the impending Internet of Things (IoT). To allow for quicker, more efficient, and expanded privacy-preserving services, a new trend called Fog Computing has emerged: moving these responsibilities to the network''s edge.

Traditional centralized cloud computing paradigms confront new problems posed by IoT application growth, including high latency, limited storage, and outages due to a lack of available resources. Fog Computing puts the cloud and IoT devices closer together to address these issues. Instead of sending IoT data to the cloud, the fog processes and stores it locally at IoT devices. Unlike the cloud, fog-based services have a faster reaction time and better quality overall.

Fog Computing, Cloud Computing, and their connectivity with the IoT are discussed in this book, with an emphasis on the advantages and implementation issues. It also explores the various architectures and appropriate IoT applications. Fog Computing, Cloud Computing, and Internet of Things are being suggested as potential research directions.

Features:

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.

This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Religion is an important part of individual lives, playing a major role in our decision making and puchasing. Understanding the influence of religion on consumer behaviour is therefore an essential practice for business. The COVID-19 pandemic has especially enhanced the influence of consumers’ religiosity on their consumption decisions. This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

In this edited collection, expert contributors, academicians and researchers discuss the influence of religion on consumer behaviour in depth including the “dark side” of religion on consumers’ consumption behaviour and religious cults. The chapters also explore the ethical issues surrounding consumption and the role of religion on branding and sustainable practices. With a broad perspective, the book draws on examples of practices from Christianity, Islam, Hinduism and Buddhism.

This book will be a particularly valuable resource for scholars and upper level students of marketing, consumer behaviour and consumer psychology. The interdisciplinary perspectives will also appeal to those studying sociology and globalization.

Gamification plays a major role in individual and business decision-making in today’s digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product.

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This edited collected investigates why the use of gamification in marketing is vital to enhance the customer base and increase revenue, whilst also critically exploring the dark side of gamification and ethical issues. Chapters cover various marketing domains, including tourism marketing, social marketing and sustainable marketing, to provide a comprehensive resource on this emerging area.

This volume will be an essential resource for scholars researching and teaching across marketing, as well as innovation, technology, and business ethics.

Gamification plays a major role in individual and business decision-making in today’s digital era, remarkably changing the way businesses perform basic functions. Gamification techniques can be applied to a variety of marketing activities to help marketers create a more immersive and interactive experience for their customers, by leveraging elements such as points, badges, leaderboards, challenges, quizzes, sweepstakes, and rewards to encourage desired behaviors, foster engagement, and build a sense of community around a brand or product.

In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. This edited collected investigates why the use of gamification in marketing is vital to enhance the customer base and increase revenue, whilst also critically exploring the dark side of gamification and ethical issues. Chapters cover various marketing domains, including tourism marketing, social marketing and sustainable marketing, to provide a comprehensive resource on this emerging area.

This volume will be an essential resource for scholars researching and teaching across marketing, as well as innovation, technology, and business ethics.

Transform your organization with speed and efficiency using this insightful new resource

Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today''s world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You''ll discover the emerging science of change that teaches us about how to build organizations – from businesses to governments – that change and adapt rapidly.

In Change you''ll discover:

Perfect for managers, executives, and leaders at companies of all types and sizes, Change will also prove to be a valuable asset to other professionals who serve these organizations. This book is for anyone seeking a proven approach for delivering fast, sustainable and comprehensive results.

Transform your organization with speed and efficiency using this insightful new resource

Incremental improvement is no longer sufficient in helping organizations navigate the complexity, uncertainty and volatility of today''s world. In Change: How Organizations Achieve Hard-to-Imagine Results in Uncertain and Volatile Times, authors John P. Kotter, Vanessa Akhtar, and Gaurav Gupta explore how to create non-linear, dramatic change in your organization. You''ll discover the emerging science of change that teaches us about how to build organizations – from businesses to governments – that change and adapt rapidly.

In Change you''ll discover:

Perfect for managers, executives, and leaders at companies of all types and sizes, Change will also prove to be a valuable asset to other professionals who serve these organizations. This book is for anyone seeking a proven approach for delivering fast, sustainable and comprehensive results.