Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET).Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.

"Religion and Consumer Behavior is a timely, informative and insightful read for anyone who wants to know more about the topics of religion and consumer behavior. Written by academics and professionals with years of experience in the fields, this book will help you better understand these topics for a better life."Prof (Dr) Ajay Rana, Director General, Amity University, Greater Noida Campus, Uttar Pradesh, India"It is well edited and must-read book for anyone who wants to understand the linkage between religion and consumer behavior. In apprehending the challenge, this book explores the in-depth analysis of the influence of religion on consumer behaviour. The main themes include the dark side of religion and consumer behaviour, ethics, consumption and religion, religion and stages of consumer decision-making, and religious and consumption practices from different regions. It is an essential reading for scholars, academicians, and practitioners looking for insights into religion and consumer behaviour."Dr. Bikramjit Rishi, Professor (Marketing), Shiv Nadar Institution of Eminence (SNIoE) (Deemed to be University), Delhi – NCR

• List of FiguresList of TablesPreface1. Sustainability & Religion: Consumption Insights from a Western vs. Eastern ComparisonElizabeth Minton2. The Impact of Religion on Consumer Decision-MakingAniruddha Pangarkar3. Consumers’ Doubts and Marketers’ Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer BehaviourSachin Sinha, Deepti Sinha and Pradeepta Kumar Sarangi4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature ReviewSatinder Kumar, Anisha Puri, Supreet Kaur and Meenal Sharma Jagtap5. Awakening the Might of Heaven: Contextualization of religious values, social identity, and purchase intention in selected nationsVineet Gupta, Garima Madaan Dua and Pravin Jadhav6. Religion, Culture, Ethnicity and ConsumptionSumir Mathur7. Religion across Cultures/Subcultures and Consumer Behavior Doha Saleh Al Mutawa8. Can religious conflicts Impact Religious Consumption Choices? A Game-theoretic ApproachRipudaman Bhardwaj and Oindrila Dey9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing their Purchase Intention amidst Covid-19Pushkar Dubey, Kailash Kumar Sahu and Parul Dubey10. An Empirical Investigation of Impact of Religion and Cultural Values on Sustainable ConsumptionHarsandaldeep Kaur, Manpreet Kaur and Pranika Sharma11. A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagementSyed Masroor Hassan, Zillur Rahman and Jamid Ul Islam12. Impact of Religion on Food Consumption in IndiaPallavi Sood and Sandhir Sharma13. Halal as a Religious cult and its impact on consumption and livelihoodPankaj Dhaundiyal and Ila Mehrotra AnandIndex

Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET).Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.

"Religion and Consumer Behavior is a timely, informative and insightful read for anyone who wants to know more about the topics of religion and consumer behavior. Written by academics and professionals with years of experience in the fields, this book will help you better understand these topics for a better life."Prof (Dr) Ajay Rana, Director General, Amity University, Greater Noida Campus, Uttar Pradesh, India"It is well edited and must-read book for anyone who wants to understand the linkage between religion and consumer behavior. In apprehending the challenge, this book explores the in-depth analysis of the influence of religion on consumer behaviour. The main themes include the dark side of religion and consumer behaviour, ethics, consumption and religion, religion and stages of consumer decision-making, and religious and consumption practices from different regions. It is an essential reading for scholars, academicians, and practitioners looking for insights into religion and consumer behaviour."Dr. Bikramjit Rishi, Professor (Marketing), Shiv Nadar Institution of Eminence (SNIoE) (Deemed to be University), Delhi – NCR

• List of FiguresList of TablesPreface1. Sustainability & Religion: Consumption Insights from a Western vs. Eastern ComparisonElizabeth Minton2. The Impact of Religion on Consumer Decision-MakingAniruddha Pangarkar3. Consumers’ Doubts and Marketers’ Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer BehaviourSachin Sinha, Deepti Sinha and Pradeepta Kumar Sarangi4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature ReviewSatinder Kumar, Anisha Puri, Supreet Kaur and Meenal Sharma Jagtap5. Awakening the Might of Heaven: Contextualization of religious values, social identity, and purchase intention in selected nationsVineet Gupta, Garima Madaan Dua and Pravin Jadhav6. Religion, Culture, Ethnicity and ConsumptionSumir Mathur7. Religion across Cultures/Subcultures and Consumer Behavior Doha Saleh Al Mutawa8. Can religious conflicts Impact Religious Consumption Choices? A Game-theoretic ApproachRipudaman Bhardwaj and Oindrila Dey9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing their Purchase Intention amidst Covid-19Pushkar Dubey, Kailash Kumar Sahu and Parul Dubey10. An Empirical Investigation of Impact of Religion and Cultural Values on Sustainable ConsumptionHarsandaldeep Kaur, Manpreet Kaur and Pranika Sharma11. A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagementSyed Masroor Hassan, Zillur Rahman and Jamid Ul Islam12. Impact of Religion on Food Consumption in IndiaPallavi Sood and Sandhir Sharma13. Halal as a Religious cult and its impact on consumption and livelihoodPankaj Dhaundiyal and Ila Mehrotra AnandIndex

Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET).Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.

"Religion and Consumer Behavior is a timely, informative and insightful read for anyone who wants to know more about the topics of religion and consumer behavior. Written by academics and professionals with years of experience in the fields, this book will help you better understand these topics for a better life."Prof (Dr) Ajay Rana, Director General, Amity University, Greater Noida Campus, Uttar Pradesh, India"It is well edited and must-read book for anyone who wants to understand the linkage between religion and consumer behavior. In apprehending the challenge, this book explores the in-depth analysis of the influence of religion on consumer behaviour. The main themes include the dark side of religion and consumer behaviour, ethics, consumption and religion, religion and stages of consumer decision-making, and religious and consumption practices from different regions. It is an essential reading for scholars, academicians, and practitioners looking for insights into religion and consumer behaviour."Dr. Bikramjit Rishi, Professor (Marketing), Shiv Nadar Institution of Eminence (SNIoE) (Deemed to be University), Delhi – NCR

• List of FiguresList of TablesPreface1. Sustainability & Religion: Consumption Insights from a Western vs. Eastern ComparisonElizabeth Minton2. The Impact of Religion on Consumer Decision-MakingAniruddha Pangarkar3. Consumers’ Doubts and Marketers’ Dilemmas: Navigating the Cross-Currents of Religious Taboos in Consumer BehaviourSachin Sinha, Deepti Sinha and Pradeepta Kumar Sarangi4. Theorizing on Religiosity and Frugal Buying Behavior: A Literature ReviewSatinder Kumar, Anisha Puri, Supreet Kaur and Meenal Sharma Jagtap5. Awakening the Might of Heaven: Contextualization of religious values, social identity, and purchase intention in selected nationsVineet Gupta, Garima Madaan Dua and Pravin Jadhav6. Religion, Culture, Ethnicity and ConsumptionSumir Mathur7. Religion across Cultures/Subcultures and Consumer Behavior Doha Saleh Al Mutawa8. Can religious conflicts Impact Religious Consumption Choices? A Game-theoretic ApproachRipudaman Bhardwaj and Oindrila Dey9. The Emergence of Consumer Spirituality with an Increase of Religiosity Influencing their Purchase Intention amidst Covid-19Pushkar Dubey, Kailash Kumar Sahu and Parul Dubey10. An Empirical Investigation of Impact of Religion and Cultural Values on Sustainable ConsumptionHarsandaldeep Kaur, Manpreet Kaur and Pranika Sharma11. A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagementSyed Masroor Hassan, Zillur Rahman and Jamid Ul Islam12. Impact of Religion on Food Consumption in IndiaPallavi Sood and Sandhir Sharma13. Halal as a Religious cult and its impact on consumption and livelihoodPankaj Dhaundiyal and Ila Mehrotra AnandIndex