Soren Hougaard – författare
Visar alla böcker från författaren Soren Hougaard. Handla med fri frakt och snabb leverans.
7 produkter
Business Idea
The Early Stages of Entrepreneurship
Inbunden, 2004
566 kr
Lägg i varukorg
Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer …
Strategic Relationship Marketing
Av Mogens Bjerre, Soren Hougaard
E-bok, 2013
1183 kr
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Part I -The Value of Relationships 1. Understanding Buyer-Seller Relationships. 27 1. 1 Introduction-The Power of Relationships. 27 1. 2 What Business is Marketing really in? . . 29 1. 3 The Classical Buyer-Seller Relationship . . 32 1. 4 Classifying the Buyer-Seller Relationships . 33 1. 5 …
Business Idea
The Early Stages of Entrepreneurship
E-bok, 2006
755 kr
Lägg i varukorg
Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer …
Relationship Marketer
Rethinking Strategic Relationship Marketing
Av Soren Hougaard, Mogens Bjerre
Inbunden, 2009
566 kr
Lägg i varukorg
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business …
Relationship Marketer
Rethinking Strategic Relationship Marketing
Av Mogens Bjerre, Soren Hougaard
E-bok, 2010
755 kr
Lägg i varukorg
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business …
Business Idea
The Early Stages of Entrepreneurship
Häftad, 2010
566 kr
Lägg i varukorg
Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer …
Relationship Marketer
Rethinking Strategic Relationship Marketing
Av Soren Hougaard, Mogens Bjerre
Häftad, 2014
566 kr
Lägg i varukorg
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business …