Mogens Bjerre – författare
Visar alla böcker från författaren Mogens Bjerre. Handla med fri frakt och snabb leverans.
10 produkter
Brand Management
Mastering Research, Theory and Practice
Av Tilde Heding, Charlotte F. Knudtzen m. fl.
Inbunden, 2020
2439 kr
Lägg i varukorg
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from …
Brand Management
Mastering Research, Theory and Practice
Av Tilde Heding, Charlotte F. Knudtzen m. fl.
Häftad, 2020
686 kr
Lägg i varukorg
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from …
Brand Management
Mastering Research, Theory and Practice
Av Tilde Heding, Charlotte F. Knudtzen m. fl.
E-bok, 2020
690 kr
Lägg i varukorg
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from …
Brand Management
Mastering Research, Theory and Practice
Av Tilde Heding, Charlotte F. Knudtzen m. fl.
E-bok, 2020
690 kr
Lägg i varukorg
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from …
Grocery E-Commerce
Consumer Behaviour and Business Strategies
Av Niels Kornum, Mogens Bjerre
Inbunden, 2005
2329 kr
Lägg i varukorg
This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels …
Strategic Relationship Marketing
Av Mogens Bjerre, Soren Hougaard
E-bok, 2013
1183 kr
Lägg i varukorg
Part I -The Value of Relationships 1. Understanding Buyer-Seller Relationships. 27 1. 1 Introduction-The Power of Relationships. 27 1. 2 What Business is Marketing really in? . . 29 1. 3 The Classical Buyer-Seller Relationship . . 32 1. 4 Classifying the Buyer-Seller Relationships . 33 1. 5 …
Relationship Marketer
Rethinking Strategic Relationship Marketing
Av Soren Hougaard, Mogens Bjerre
Inbunden, 2009
566 kr
Lägg i varukorg
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business …
Relationship Marketer
Rethinking Strategic Relationship Marketing
Av Mogens Bjerre, Soren Hougaard
E-bok, 2010
755 kr
Lägg i varukorg
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business …
Relationship Marketer
Rethinking Strategic Relationship Marketing
Av Soren Hougaard, Mogens Bjerre
Häftad, 2014
566 kr
Lägg i varukorg
In "The Relationship Marketer", Søren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business …
