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Grocery E-Commerce
Consumer Behaviour and Business Strategies
Av Niels Kornum, Mogens Bjerre
Inbunden, 2005
2329 kr
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This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels …