Business Idea

The Early Stages of Entrepreneurship

AvSoren Hougaard

Inbunden, Engelska, 2004

560 kr

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Häftad

560 kr

Beskrivning

Successful business ideas are not so much about talent as about a systematic approach. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry.

Produktinformation

Utgivningsdatum:2004-10-25
Mått:155 x 235 x 20 mm
Vikt:516 g
Format:Inbunden
Språk:Engelska
Antal sidor:226
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783540226635

Utforska kategorier

Entreprenörskap inom Ekonomi och Ledarskap

Mer om författaren

Founder and Chairman of AMS Group. Adjunct Professor in Entrepreneurship at the Copenhagen Business School. Strategy advisor for top management in large national and international corporations. Former senior positions in Deloitte & Touche, Exxon Corporation and ACNielsen AIM. MsC from the Århus Business School and MBA from INSEAD. Published the textbook "Strategic Relationship Marketing" in 2002 and "Relationship Marketing" in 1998.

Innehållsförteckning

and Summary.- Entrepreneurship as a competency.- Creative market insight.- The window of opportunity.- Creation of the business concept.- Entry barriers to markets.- Strategies for market entry.- The positive influence of competitors.- Entrepreneurship and business ideas in the embryonic market.