Business Idea

The Early Stages of Entrepreneurship

AvSoren Hougaard

Häftad, Engelska, 2010

560 kr

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Beskrivning

Successful business ideas are not so much about talent as about a systematic approach. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry.

Produktinformation

Utgivningsdatum:2010-10-14
Mått:155 x 235 x 13 mm
Vikt:359 g
Format:Häftad
Språk:Engelska
Antal sidor:226
Förlag:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN:9783642061516

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Mer om författaren

Founder and Chairman of AMS Group. Adjunct Professor in Entrepreneurship at the Copenhagen Business School. Strategy advisor for top management in large national and international corporations. Former senior positions in Deloitte & Touche, Exxon Corporation and ACNielsen AIM. MsC from the Århus Business School and MBA from INSEAD. Published the textbook "Strategic Relationship Marketing" in 2002 and "Relationship Marketing" in 1998.

Innehållsförteckning

and Summary.- Entrepreneurship as a competency.- Creative market insight.- The window of opportunity.- Creation of the business concept.- Entry barriers to markets.- Strategies for market entry.- The positive influence of competitors.- Entrepreneurship and business ideas in the embryonic market.