Routledge Library Editions: Marketing (27 vols)

Multivolume collection by leading authors in the field

• 1. The marketing environment 2. Corporate Innovation: Marketing and Strategy 3. Strategic marketing management 4. Masters of Advertising Copy 5. Tourism marketing and management in the Caribbean 6. Marketing management in air transport.7. Adding Value 8. The advertising agency 9. Marketing in developing countries 10. The Early Advertising Scene 11. Advertising for Account Holders 12. Industrial advertising Copy 13. Marketing in perspective 14. Planning the Corporate Reputation 15. Innovation and new product marketing 16. Competitive marketing : a strategic approach 17. Managing marketing information 18. Export strategy : markets and competition 19. Marketing budgeting : a political and organisational model 20. Marketing organisation : an analysis of information processing power and politics 21. Marketing and market assessment.22. Competition and marketing strategies in the pharmaceutical industry 23. Organization and marketing 24. Industrial Marketing Research. 25. The rise and fall of mass marketing 26. Marketing: the management way 27. Marketing for the developing company