Marketing Management in Air Transport (RLE Marketing)

AvJack Grumbridge

Inbunden, Engelska, 2014

Del i serien Routledge Library Editions: Marketing

2 163 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Häftad

760 kr

Beskrivning

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.

Produktinformation

Utgivningsdatum:2014-08-22
Mått:156 x 234 x 23 mm
Vikt:440 g
Format:Inbunden
Språk:Engelska
Serie:Routledge Library Editions: Marketing
Antal sidor:152
Förlag:Taylor & Francis Ltd
ISBN:9781138787247

Utforska kategorier

Mer om författaren

Multivolume collection by leading authors in the field

Recensioner i media

Select Guide Rating

Innehållsförteckning

1. What is Marketing? 2. Marketing of a Service 3. Special Features of Air Transport 4. The Market for Air Transport 5. Market Research 6. Pricing 7. Co-operative Agreements Between Airlines 8. Product Planning 9. Attracting the Customer 10. Point of Sale 11. Distribution (Reservations) 12. Customer Service 13. Organisation of Marketing in an Airline

Mer från samma serie

Tourism Marketing and Management in the Caribbean (RLE Marketing)

Dennis J. Gayle, Jonathan N. Goodrich

Inbunden, 2014

1 542 kr

Rise and Fall of Mass Marketing (RLE Marketing)

Richard Tedlow, Geoffrey Jones

Inbunden, 2014

2 546 kr

Advertising for Account Holders (RLE Marketing)

Nigel Linacre

Inbunden, 2014

1 247 kr

Early Advertising Scene (RLE Marketing)

Harden B. Leachman

Inbunden, 2014

2 546 kr

Marketing in Perspective (RLE Marketing)

Simon Majaro

Inbunden, 2014

2 546 kr

Innovation and New Product Marketing (RLE Marketing)

David F. Midgley

Inbunden, 2014

2 546 kr

Marketing and Marketing Assessment (RLE Marketing)

J. L. Sewell

Inbunden, 2014

2 163 kr

Export Strategy: Markets and Competition (RLE Marketing)

Nigel Piercy

Inbunden, 2014

1 542 kr

Planning the Corporate Reputation (RLE Marketing)

Vic Markham

Inbunden, 2014

2 546 kr

Marketing Budgeting (RLE Marketing)

Nigel Piercy

Inbunden, 2014

2 163 kr

Du kanske också är intresserad av