Jack Grumbridge – författare
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2 produkter
Marketing Management in Air Transport (RLE Marketing)
Inbunden, 2014
2198 kr
Lägg i varukorg
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from …
Marketing Management in Air Transport (RLE Marketing)
Häftad, 2015
772 kr
Lägg i varukorg
This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from …