Multivolume collection by leading authors in the field

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• 1. Introduction Part 1: Account Handling 2. It’s An Ad World 3. What Flavour is Account Handling? 4. How to Master the Everyday Detail Part 2: Creating Campaigns 5. Getting Into Gear 6. The Big Media Decision 7. Putting the Brief In 8. How to Help Your Creative Team 9. What’s the Big Idea? 10. Sell, Sell, Sell 11. Buy, Buy, Buy 12. Into Production 13. Will It Do The Job? Part 3: The Rest 14. How to Support The Campaign 15. Amazing Clients 16. How to Use The Agency Systems 17. Managing Money and Politics 18. How to Handle Meetings 19. Winning More Business 20. For Advertisers Only 21. Our Acceptable Face 22. Getting Better All the Time