Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

Dr. Ghosh is a director at Nutriconnect, Sydney, Australia; Coordinator, Regulatory & projects, SOHO-Flordis International, Australia; Honorary Ambassador , Global Harmonization Initiative (GHI). With more than 20 years of experience in both pharmaceutical and food-nutrition industries, he is one of the pioneer researchers in the evaluation of the health claims opportunities of potential functional food ingredients & complementary medicines through an evaluation of the current scientific evidence base and related claims, and provides commentary on gaps in science including potential requirements for research such as human studies.Dr. Ghosh previously held positions in Organon (India) Ltd., a division of Organon International, BV and AKZO-NOBEL, The Netherlands; HortResearch, New Zealand; USDA-ARS, HNRCA at Tufts University, Boston; The Smart Foods Centre, University of Wollongong, Australia; and Neptune Bio-Innovations Pty Ltd, Sydney. Diana Bogueva is a social scientist, specializing in sustainable food consumption, generational consumer behavior, food and masculinity, alternative proteins, novel food processing technologies, and food sustainability and harmonization. Her work has received several prestigious awards, including at the 24th and 28th Gourmand Awards, often likened to the Oscars for food books, for her edited book "Environmental, Health and Business Opportunities in the New Meat Alternatives Market" (2019) and co-authored book "Food in a Planetary Emergency" (2022). Her recent co-edited book "Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy" (2023) is a finalist at the Association of American Publishers Awards for Professional and Scholarly Excellence (PROSE) Awards. Diana is currently a Research Fellow at the Curtin University Sustainability Policy Institute, where she also teaches the "People and Planet" unit as part of the Masters in Sustainability and Built Environment. She is the President of the Global Harmonization Initiative, headquartered in Vienna, and serves as a Board Member and Chair of the Consumer Perception Working Group.Dr. R. B. Smarta is a pioneer in Management Consultancy in India and the Founder and Managing Director. In his management consulting career of last 3 decades, he has shaped many new concepts, ideas in India. He has been instrumental in first time launching World Health Sugar Control Atta, Sundrop Heart Oil, Vicks vapo-syrup, Depend, Wipro - Baby soft soap and powder. Dr. Smarta has also successfully created, developed revitalized 50 Pharmaceutical and personal care brands.

"...covers a lot of ground, including nutrition marketing, policy, claims, and science…. [with a] purpose to shed light on the business of nutrition, delving into marketing strategies and public policies, and their impact on overall health and wellness…. [U]seful for health officials, registered dietitians, researchers, and food companies, primarily those in Australia and India…. [and] covers a wide breadth of information. [C]ontains two fascinating chapters on holistic health [with] many tables highlighting home remedies and traditional herbs (from India) used for health and chronic conditions. [An] enjoyable read for those interested in the regions covered and the differences between populations and their marketing efforts and policies." --©Doody’s Review Service, 2023, Amy Hess Fischl, MS RDN LDN BC-ADM CDCES (University of Chicago Medical Center)

• Acknowledgement1. IntroductionNutrition Science2. Evidence-based Nutrition communication3. Clinical application of whey proteins4. Prospects of using of biologically active substances to prevent depression5. Nutrition needs for lifestyle changes and managing disordersNutrition Marketing6. Integrated Marketing Communications on Health Related Consumer Behaviours7. Nutrition marketing on food labels8. Innovative packaging as marketing tool in nutraceutical/nutritional products9. Converting traditional knowledge to marketable products10. Behavioural Nutrition11. Branding and communication strategies in marketing nutritional products12. Supply Chain; a competitive advantage13. Marketing nutraceuticals and OTC products as FMCG products14. The Pursuit of Natural Medicine – A Current PerspectiveSocial Marketing & Responsibility15. Effectiveness of social marketing interventions for health improvement16. Social media as a new platform for nutritional and health messages17. Supporting healthy eating behaviour through social marketingConsumer Perception & Insight18. Cross-cultural perspective on health and nutrition claims, country of origin19. Consumer centric innovation20. Personalized nutrition: evolving science, consumer insights and regulatory position21. Consumer perception & in-sight:　　Role of brand equityPublic Health Policy & Regulation22. How nutrition marketing links to public policy23. Tools to understand what improves the health and wellbeing of New Zealanders24. Nutrition regulation and policy in India25. Integration of planning and food policy for improved nutritionCase Studies26. "Chyavanprash" -an ancient remedy for Modern eraHolistic Health27. Home & Traditional Remedies for Energy and Nutrition28. Functional nutrition for healthy and active longevity