PR for Anyone

“Publicity is key for any inventor or entrepreneur who has just begun to grow their business. I thought I knew everything about PR, but I learned some new techniques from reading PR For Anyone. Christina really hit it out of the park with this thoughtful and informative guide for those trying to garner publicity. A must read for inventors!” -- Nicole Lininger, Communications Director, InventHelp “Publicity for your business can seem overwhelming. As a successful business owner herself, Christina Daves has taken what she has learned the hard way and broken it down into simple tips on how to effectively handle your own PR to help take your business to the next level in a short amount of time.” -- W. Kenneth Yancey, Jr, CEO, SCORE “It's often said that 'any publicity is good publicity.' Whether or not this is true is debatable, but what isn't debatable is that nothing will boost your credibility and visibility faster than leveraging the inordinate power of the media. In PR For Anyone, Christina lays out the exact steps you must take to become a media master and secure massive exposure. Her tips are priceless. . .as is this book. I highly recommend it.” --Steve Olsher, New York Times Best Selling Author of What is Your WHAT?

• Introduction: A.K.A What Do I Know?You Have to Start SomewhereTIP #1 - PAID VS. EARNEDTIP #2 - WHAT’S IN A NAME?TIP #3 - DO I HAVE A DEAL FOR YOU!TIP #4 - YOUR ONLINE PRESENCE = YOUR CALLING CARDTIP #5 - YOUR MUG IS YOUR MONEYTIP #6 - YOUR BRAND IS YOUR “BUZZ”TIP #7 - IF YOU BUILD IT THEY WILL COMETIP #8 - BLOW THEIR MINDSTIP #9 - ALERT!TIP #10 - CLIP, CLIP, CLIPTIP #11 - GOING UPTIP #12 - KNOWLEDGE IS POWERTIP #13 - JUST BE YOURSELFIT’S A WRAPShout It From the RooftopsTIP #14 - GET UP AND TALKTIP #15 - RADIO-ACTIVETIP #16 - BE A GRACIOUS GUESTTIP #17 - THE GIVING TREETIP #18 - AND THE WINNER IS. . .TIP #19 - THE AWARD GOES TOTIP #20 - HOST A SHIN-DIGTIP #21 - GET A FREE RIDEYour Message In a BottleTIP #22 - TELL THE WORLD YOU’RE HERE!TIP #23 - FOR IMMEDIATE RELEASETIP #24 - THE ART OF THE HOOKTIP #25 - GOING VIRALTIP #26 - PITCH PERFECTTIP #27 - YOU GET WHAT YOU PAY FORTIP #28 - SPREAD THE WORDTIP #29 - ONLINE BUZZTIP #30 - WHO CARES?TIP #31 - ON TARGETTIP #32 - KEEP IT ON THE “DOWN LOW”TIP #33 - A PRESENT? FOR ME?TIP #34 - JOIN FORCESWe Want YOU!TIP #35 - FREE PRESS #1 - HELP A REPORTER OUT/HAROTIP #36 - FREE PRESS #2 - PROFNET CONNECTTIP #37 - FREE PRESS #3 - PITCHRATE.COMTIP #38 - FREE PRESS #4 - MEDIA DIPLOMATTIP #39 - FREE PRESS #5 - PUBLISEEKTIP #40 - FREE PRESS #6 - SOURCE BOTTLETIP #41 - DON’T BE LATETIP #42 - DON’T GO “FISHING”TIP #43 - K.I.S.STIP #44 - PLAY NICETIP #45 - NO PHOTOS PLEASETIP #46 - A LITTLE BIRDIE TOLD METIP #47 - “LIKE” THEMTIP #48 - MAKE A CONNECTIONTIP #49 - IT’LL COST YOUTAKE IT AWAYBecoming Print-worthyTIP #50 - ARE YOU THE ONE?TIP #51 - MAKE IT EPIC!TIP #52 - WHAT’S NEWSWORTHY WHEN?TIP #53 - TIMELY TRENDSTIP #54 - BE NON-TRADITIONALTIP #55 - WHAT’S OLD IS NEW AGAINTIP #56 - CELEBRITY SELLSTIP #57 - BE A STARTIP #58 - DON’T PITCH A PITCHTIP #59 - BEST OF THE BESTTIP #60 - DON’T FORGET THE LITTLE GUYTIP #61 - TAKE FLIGHTTIP #62 - PLAN AHEADTIP #63 - IT’S BEGINNING TO LOOK A LOT LIKE CHRISTMASTIP #64 - MARK YOUR CALENDARTIP #65 - BE TIMELYTIP #66 - WHO TO SEND IT TOTIP #67 - DIGGING FOR GOLDTIP #68 - I KNOW WHERE YOU ARETIP #69 - GO WITH WHAT YOU KNOWTIP #70 - SEND A SPECIAL PACKAGETIP #71 - A SIDE JOBTIP #72 - STOP THE PRESSES!The Crown Jewel of MediaTIP #73 - IT ALL STARTS HERE. . .TIP #74 - WHO, WHAT, WHEN, WHERE?TIP #75 - YOUR “SIZZLE”TIP #76 - MAKE IT EASY FOR THEMTIP #77 - BE OUR GUESTTIP #78 - CHECK THE CLASSIFIEDSTIP #79 - HARO-ING FOR TVTIP #80 - SOCIAL “NETWORKING”TIP #81 - WHERE DO I FIND YOU?TIP #82 - NO STALKING PLEASETIP #83 - PAY TO “PLAY”TIP #84 - IT’S ALL ABOUT YOUTIP #85 - LEARNING TO TALKTIP #86 - YA’LL COME BACK NOWTIP #87 - WORST CASE SCENARIOTIP #88 - LOOKING GOODTIP #89 - WHAT TO WEAR WHERETIP #90 - YOU GOT THE AXETIP #91 - COPY THATTIP #92 - RIDE THE WAVETIP #93 - WHAT’S YOUR REALITY?TIP #94 - BECOMING A PROPWorking in Your PJ’sTIP #95 - WHAT’S YOUR STORY?TIP #96 - FOLLOW THE RULESTIP #97 - IT’S FREE HERE TOOTIP #98 - HOW DO I FIND YOU?TIP #99 - FOR STARTERSTIP #100 - TALK THE TALKContent is KingTIP #101 - LET’S GET THIS PARTY STARTEDTIP #102 - ONCE IS ENOUGHTIP #103 - SHORT AND SWEETTIP #104 - BE UNIQUETIP #105 - SOCIAL BUTTERFLYTIP #106 - PAY IT FORWARDTIP #107 - STATS 101Social What?TIP #108 - WHAT IS IT ANYWAY?TIP #109 - ZUCKERBERG’S BABYTIP #110 - BLUE BIRD CAFÉTIP #111 - PIN-ITTIP #112 - FREEZE-FRAMETIP #113 - ARE YOU LINKED IN?TIP #114 - GOING TUBINGTIP #115 - HANGING OUTTIP #116 - 80/20 RULEEtc.TIP #117 - I THINK I CAN! I THINK I CAN!TIP #118 - WHAT’S THE WORST THAT CAN HAPPEN?TIP #119 - NO OR NOT NOW?TIP #120 - DRIP, DRIP, DRIPTIP #121 - IT’S ALL ABOUT THEMTIP #122 - MAKE A PLANTIP #123 - NICE TO MEET YOUTIP #124 - CONNECT CONNECT CONNECTTIP #125 - THANK YOU VERY MUCHTIP #126 - MEET THE MEDIA