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Crossing the Chasm
Marketing and Selling Technology Products to Mainstream Customers
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Fler böcker av Geoffrey A Moore
Bloggat om Crossing the Chasm
Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.