Crossing the Chasm (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
222
Utgivningsdatum
1998-08-01
Upplaga
r.e.
Förlag
Capstone Publishing Ltd
Medarbetare
McKenna, Regis (foreword)
Illustratör/Fotograf
illustrations
Illustrationer
Ill.
Dimensioner
230 x 160 x 20 mm
Vikt
400 g
ISBN
9781841120638
Crossing the Chasm (häftad)

Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Häftad Engelska, 1998-08-01
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This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.
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Övrig information

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.