Crossing the Chasm (häftad)
Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
222
Utgivningsdatum
1998-08-01
Upplaga
r.e.
Förlag
Capstone Publishing Ltd
Medarbetare
McKenna, Regis (foreword)
Illustratör/Fotograf
illustrations
Illustrationer
Ill.
Dimensioner
230 x 160 x 20 mm
Vikt
400 g
ISBN
9781841120638
Crossing the Chasm (häftad)

Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

Häftad Engelska, 1998-08-01
172
  • Skickas inom 10-15 vardagar.
  • Gratis frakt inom Sverige över 159 kr för privatpersoner.
Kan tyvärr inte längre levereras innan julafton.
This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.
Visa hela texten

Passar bra ihop

  1. Crossing the Chasm
  2. +
  3. Inside the Tornado

De som köpt den här boken har ofta också köpt Inside the Tornado av Geoffrey A Moore (häftad).

Köp båda 2 för 337 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Geoffrey A Moore

Recensioner i media

"Crossing the Chasm sollte die Bibel sein fA1/4r High-Tech Unternehmen auf der Suche nach LAsungsmAglichkeiten fA1/4r ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group

Övrig information

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.