Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England’s National Portfolio Organisations. He is also Co-Editor of Arts and the Market.

• Chapter 1.- Introduction.-Chapter 2 .- Understanding audiences: a critical review of audience research.-Chapter 3 .- Deconstructing audiences' experiences.-Chapter 4 .- Capturing, interpreting and evaluating cultural value.-Chapter 5 .- Research (with) audiences.-Chapter 6 .- From consumption to enrichment: the long slow death of arts marketing.-Chapter 7 .- Co-creating art, meaning and value.-Chapter 8 .- Engaging audiences through digital technologies.-Chapter 9 .- Conclusions and implications.

Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England’s National Portfolio Organisations. He is also Co-Editor of Arts and the Market.

• Chapter 1.- Introduction.-Chapter 2 .- Understanding audiences: a critical review of audience research.-Chapter 3 .- Deconstructing audiences' experiences.-Chapter 4 .- Capturing, interpreting and evaluating cultural value.-Chapter 5 .- Research (with) audiences.-Chapter 6 .- From consumption to enrichment: the long slow death of arts marketing.-Chapter 7 .- Co-creating art, meaning and value.-Chapter 8 .- Engaging audiences through digital technologies.-Chapter 9 .- Conclusions and implications.

Ben Walmsley is Associate Professor in Audience Engagement in the School of Performance and Cultural Industries at the University of Leeds, UK and Director of the Centre for Cultural Value. Previously, Ben was Producer at the National Theatre of Scotland and an Assessor for Drama for Arts Council England. Since 2014 he has been the Academic Director of the Arts Fundraising and Philanthropy Programme, now one of Arts Council England’s National Portfolio Organisations. He is also Co-Editor of Arts and the Market.

• Chapter 1.- Introduction.-Chapter 2 .- Understanding audiences: a critical review of audience research.-Chapter 3 .- Deconstructing audiences' experiences.-Chapter 4 .- Capturing, interpreting and evaluating cultural value.-Chapter 5 .- Research (with) audiences.-Chapter 6 .- From consumption to enrichment: the long slow death of arts marketing.-Chapter 7 .- Co-creating art, meaning and value.-Chapter 8 .- Engaging audiences through digital technologies.-Chapter 9 .- Conclusions and implications.