Sustainable Businesses in Developing Economies

Socio-Economic and Governance Perspectives

AvRajagopal

Häftad, Engelska, 2021

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Beskrivning

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers.

Produktinformation

Utgivningsdatum:2021-10-27
Mått:148 x 210 x undefined mm
Format:Häftad
Språk:Engelska
Antal sidor:256
Förlag:Springer Nature Switzerland AG
ISBN:9783030516833

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Mer om författaren

Rajagopal is Professor of Marketing at EGADE Business School, Technologic de Monterrey, Santa Fe Campus, Mexico and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, UK. He is also Visiting Professor at Metropolitan College, Boston University, USA. He has to his credit 63 books on marketing management and rural development themes, and over 400 research contributions that include published research papers in national and international refereed journals.

Innehållsförteckning

Part I. The Founding Concepts.- Chapter 1. Sustainability in Business.- Chapter 2. Circular Economy and Production Systems.- Chapter 3. Green Consumerism.- Part II. Functional Dynamics .- Chapter 4. Cleaner Energy Consumption.- Chapter 5. Sustainable Logistics and Inventory Management.- Chapter 6. Public Policies and Sustainable Business Governance.- Chapter 7. Conscious Consumption and Marketing Strategy.- Part III. Moving Towards Shift.- Chapter 8. Eco-Innovation and Technology.- Chapter 9. Social Entrepreneurship and New Business Trends.