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Music Library and Research Skills

AvJane Gottlieb

Häftad, Engelska

1 751 kr

Skickas inom 3-6 vardagar

Action Research in Policy Analysis

Critical and Relational Approaches to Sustainability Transitions

AvKoen P.R. Bartels,Julia M. Wittmayer

Häftad, Engelska, 2020

632 kr

Skickas inom 10-15 vardagar

Today’s pressing political, social, economic, and environmental crises urgently ask for effective policy responses and fundamental transitions towards sustainability supported by a sound knowledge base and developed in collaboration between all stakeholders. This book explores how action research forms a valuable methodology for producing such collaborative knowledge and action. It outlines the recent uptake of action research in policy analysis and transition research and develops a distinct and novel approach that is both critical and relational. By sharing action research experiences in a variety of settings, the book seeks to explicate ambitions, challenges, and practices involved with fostering policy changes and sustainability transitions. As such it provides crucial guidance and encouragement for future action research in policy analysis and transition research.This text will be of key interest to scholars and students of policy analysis and transition research and more broadly to public administration and policy, urban and regional studies, political science, research and innovation, sustainability science, and science and technology studies. It will also speak to practitioners, policymakers and philanthropic funders aiming to engage in or fund action research.

Call to Action Research

Confronting the Social and Environmental Sustainability Crises

AvDavydd J. Greenwood,Johan E. Ravnm. fl.

Inbunden, Engelska, 2025

1 912 kr

Skickas inom 5-8 vardagar

This groundbreaking book issues an urgent call to confront the global social and ecological crises that are destabilizing societies everywhere. Business as usual in social science and governance is no longer sustainable. A Call to Action Research urges academic researchers, citizens, third sector workers, public officials, and businesspeople to join forces for global social justice and ecological sustainability.Expert action researchers Davydd J. Greenwood, Johan E. Ravn, and Koen P.R. Bartels demonstrate how action research and solidary social action can lead to a sustainable, just, and democratic future. They shed light on the scope and promise of action research, exposing how and why current higher education and political-economic systems are incapable of providing solutions to our global crises. Chapters provide an overview of how diverse approaches to action research can be used to confront ecological collapse, harmful capitalism, social inequalities and ill-equipped governance. The book uniquely covers a wide range of frameworks and methods necessary for the practice of action research, illuminated by many case studies from across the globe.This book offers a timely appeal and concrete guidance to tackle our collective crises. Scholars and students from across the social sciences will learn how to do action research in collaboration with diverse participants. It is also a valuable resource for policymakers and government, third sector, and business practitioners committed to sustainability, social justice, and democracy.

Nyhet

Call to Action Research

Confronting the Social and Environmental Sustainability Crises

AvDavydd J. Greenwood,Johan E. Ravnm. fl.

Häftad, Engelska, 2026

514 kr

Skickas inom 5-8 vardagar

This groundbreaking book issues an urgent call to confront the global social and ecological crises that are destabilizing societies everywhere. Business as usual in social science and governance is no longer sustainable. A Call to Action Research urges academic researchers, citizens, third sector workers, public officials, and businesspeople to join forces for global social justice and ecological sustainability.Expert action researchers Davydd J. Greenwood, Johan E. Ravn, and Koen P.R. Bartels demonstrate how action research and solidary social action can lead to a sustainable, just, and democratic future. They shed light on the scope and promise of action research, exposing how and why current higher education and political-economic systems are incapable of providing solutions to our global crises. Chapters provide an overview of how diverse approaches to action research can be used to confront ecological collapse, harmful capitalism, social inequalities and ill-equipped governance. The book uniquely covers a wide range of frameworks and methods necessary for the practice of action research, illuminated by many case studies from across the globe.This book offers a timely appeal and concrete guidance to tackle our collective crises. Scholars and students from across the social sciences will learn how to do action research in collaboration with diverse participants. It is also a valuable resource for policymakers and government, third sector, and business practitioners committed to sustainability, social justice, and democracy.

Action Research in Policy Analysis

Critical and Relational Approaches to Sustainability Transitions

AvKoen P.R. Bartels,Julia M. Wittmayer

Inbunden, Engelska, 2018

2 157 kr

Skickas inom 10-15 vardagar

Today’s pressing political, social, economic, and environmental crises urgently ask for effective policy responses and fundamental transitions towards sustainability supported by a sound knowledge base and developed in collaboration between all stakeholders. This book explores how action research forms a valuable methodology for producing such collaborative knowledge and action. It outlines the recent uptake of action research in policy analysis and transition research and develops a distinct and novel approach that is both critical and relational. By sharing action research experiences in a variety of settings, the book seeks to explicate ambitions, challenges, and practices involved with fostering policy changes and sustainability transitions. As such it provides crucial guidance and encouragement for future action research in policy analysis and transition research.This text will be of key interest to scholars and students of policy analysis and transition research and more broadly to public administration and policy, urban and regional studies, political science, research and innovation, sustainability science, and science and technology studies. It will also speak to practitioners, policymakers and philanthropic funders aiming to engage in or fund action research.

Selecta I - Research Contributions

AvP.R. Halmos,D.E. Sarasonm. fl.

Häftad, Engelska, 2014

706 kr

Skickas inom 10-15 vardagar

This volume and its companion present a selection of the mathematical writings of P. R. Halmos. The present volume consists of research publications plus two papers which, although of a more expository nature, were deemed primarily of interest to the specialist ("Ten Problems in Hilbert Space" (1970d), and" Ten Years in Hilbert Space" (1979b)). The remaining expository and all the popular writings are in the second volume. The papers in the present volume are arranged chronologically. As it happens, that arrangement also groups the papers according to subject matter: those published before 1950 deal with probability and measure theory, those after 1950 with operator theory. A series of papers from the mid 1950's on algebraic logic is excluded; the papers were republished by Chelsea (New York) in 1962 under the title" Algebraic Logic." This volume contains two introductory essays, one by Nathaniel Friedman on Halmos's work in ergodic theory, one by Donald Sarason on Halmos's work in operator theory. There is an essay by Leonard Gillman on Halmos's expository and popular writings in the second volume. The editors wish to express their thanks to the staff of Springer-Verlag. They are grateful also for the help of the following people: C. Apostol, W. B. Arveson, R. G. Douglas, C. Pearcy, S. Popa, P. Rosenthal, A. L. Shields, D. Voiculescu, S. Walsh. Berkeley, CA Donald E. Sarason vii WORK IN OPERATOR THEORY P. R. Halmos's first papers on Hilbert space operators appeared in 1950.

My Book of Stem Cell Longevity Formulas and Nutraceutical AntiAging Combinations: Based on scientific research studies of foods, herbs and extracts pr

AvScott Rauvers

Häftad, Engelska

484 kr

Skickas inom 3-6 vardagar

Research for Media Production

AvKathy Chater

Häftad, Engelska, 2001

751 kr

Skickas inom 10-15 vardagar

Outlines the main skills, techniques and practices for the job of the researcher. An easy to follow guide to production research, it will help the new researcher to understand the possibilities to be considered when undertaking research and the kind of questions that need to be asked at each stage of the production process. Every project, whether it's a programme for television or radio or an article for publication is different and there is no one, correct answer to each situation.Based on the author's wealth of experience as a researcher on many and varied kinds of broadcast and non-broadcast programmes, this quick reference will guide the reader through the problems they are likely to encounter and help to resolve them. It also includes many tips to help the reader gain a better understanding of the real world of production.Research for Media Production is a rework and expanded edition of Production Research also written by Kathy Chater.

Virtue in Media

The Moral Psychology of Excellence in News and Public Relations

AvPatrick Lee Plaisance

Inbunden, Engelska, 2014

2 438 kr

Skickas inom 10-15 vardagar

This work establishes a contemporary profile of virtue in professional media practice. Author Patrick Lee Plaisance examines the experiences, perspectives, moral stances, and demographic data of two dozen professional exemplars in journalism and public relations. Plaisance conducted extensive personal "life story" interviews and collected survey data to assess the exemplars’ personality traits, ethical ideologies, moral reasoning skills and perceived workplace climate.The chosen professionals span the geographic United States, and include Pulitzer Prize winners and trendsetting PR corporate executives, ranging from rising stars to established veterans. Their thoughts, opinions, and experiences provide readers with an insider’s perspective on the thought process of decision makers in media. The unique observations in this volume will be stimulating reading for practitioners, researchers, and students in journalism and public relations. Virtue in Media establishes a key benchmark, and sets an agenda for future research into the moral psychology of media professionals.

Cancer and the Family Life Cycle

A Practitioner's Guide

AvTheresa A. Veach,Donald R. Nicholasm. fl.

Häftad, Engelska, 2014

700 kr

Skickas inom 10-15 vardagar

This book uses current psychosocial literature in combination with empirical research and clinical accounts of family adaptation to help professionals and families cope with the impact of cancer. It is broad in scope and includes families in any life cycle (i.e. single adults, children, adolescents, and later life). This book, with its solid theoretical foundation, will be especially beneficial to any professional who is helping a family to adapt to cancer.

Language Planning in Africa

The Cameroon, Sudan and Zimbabwe

AvNkonko Kamwangamalu,Richard Baldauf Jr.m. fl.

Inbunden, Engelska, 2013

1 262 kr

Skickas inom 10-15 vardagar

This volume focuses on language planning in the Cameroon, Sudan and Zimbabwe, explaining the linguistic diversity, historical and political contexts, current language situation (including language-in-education planning), the role of the media, the role of religion and the roles of non-indigenous languages. The authors are indigenous to the situations described, and draw on their experience and extensive fieldwork there.The extended case studies contained in this volume draw together the literature on each of the polities to present an overview of the existing research available, while also providing new research-based information. The purpose of this volume is to provide an up-to-date overview of the language situation in each polity based on a series of key questions, in the hope that this might facilitate the development of a richer theory to guide language policy and planning in other polities where similar issues may arise. This book comprises case studies originally published in the journal Current Issues in Language Planning.

Language Planning in Africa

The Cameroon, Sudan and Zimbabwe

AvNkonko Kamwangamalu,Richard Baldauf Jr.m. fl.

Häftad, Engelska, 2024

560 kr

Skickas inom 10-15 vardagar

This volume focuses on language planning in the Cameroon, Sudan and Zimbabwe, explaining the linguistic diversity, historical and political contexts, current language situation (including language-in-education planning), the role of the media, the role of religion and the roles of non-indigenous languages. The authors are indigenous to the situations described, and draw on their experience and extensive fieldwork there.The extended case studies contained in this volume draw together the literature on each of the polities to present an overview of the existing research available, while also providing new research-based information. The purpose of this volume is to provide an up-to-date overview of the language situation in each polity based on a series of key questions, in the hope that this might facilitate the development of a richer theory to guide language policy and planning in other polities where similar issues may arise. This book comprises case studies originally published in the journal Current Issues in Language Planning.

Evaluating Public Communication

Exploring New Models, Standards, and Best Practice

AvJim Macnamara

Inbunden, Engelska, 2017

2 157 kr

Skickas inom 10-15 vardagar

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature:• a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries;• recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards;• an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies.Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Evaluating Public Communication

Exploring New Models, Standards, and Best Practice

AvJim Macnamara

Häftad, Engelska, 2017

645 kr

Skickas inom 10-15 vardagar

Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature:• a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries;• recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards;• an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies.Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.

Research for Media Production

AvKathy Chater

Inbunden, Engelska, 2017

2 953 kr

Skickas inom 10-15 vardagar

Outlines the main skills, techniques and practices for the job of the researcher. An easy to follow guide to production research, it will help the new researcher to understand the possibilities to be considered when undertaking research and the kind of questions that need to be asked at each stage of the production process. Every project, whether it's a programme for television or radio or an article for publication is different and there is no one, correct answer to each situation.Based on the author's wealth of experience as a researcher on many and varied kinds of broadcast and non-broadcast programmes, this quick reference will guide the reader through the problems they are likely to encounter and help to resolve them. It also includes many tips to help the reader gain a better understanding of the real world of production.Research for Media Production is a rework and expanded edition of Production Research also written by Kathy Chater.

Your Dissertation in Education

AvScott Buckler,Nicholas Stephen Robert Walliman

Inbunden, Engelska, 2016

1 930 kr

Skickas inom 3-6 vardagar

Are you struggling with your dissertation? Have you started too late and now you're panicking?

Help is here! Your Dissertation in Education is a straight-forward, plain English guide to doing and writing your project. It will take you from start to finish, with practical and friendly advice on every page. This second edition includes:

- A new Foundations section with the concepts and tools you need to get started

- An expanded guide to methodology and writing about methods

- A new chapter on mixed methods

An essential companion on your dissertation journey, this book is ideal for students across education, including teacher training, early childhood and education studies.

The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!

Your Dissertation in Education

AvScott Buckler,Nicholas Stephen Robert Walliman

Häftad, Engelska, 2016

482 kr

Skickas

Are you struggling with your dissertation? Have you started too late and now you're panicking?

Help is here! Your Dissertation in Education is a straight-forward, plain English guide to doing and writing your project. It will take you from start to finish, with practical and friendly advice on every page. This second edition includes:

- A new Foundations section with the concepts and tools you need to get started

- An expanded guide to methodology and writing about methods

- A new chapter on mixed methods

An essential companion on your dissertation journey, this book is ideal for students across education, including teacher training, early childhood and education studies.

The Student Success series are essential guides for students of all levels. From how to think critically and write great essays to planning your dream career, the Student Success series helps you study smarter and get the best from your time at university. Visit the SAGE Study Skills hub for tips and resources for study success!

Cancer and the Family Life Cycle

A Practitioner's Guide

AvTheresa A. Veach,Donald R. Nicholasm. fl.

Inbunden, Engelska, 2002

2 437 kr

Skickas inom 10-15 vardagar

This book uses current psychosocial literature in combination with empirical research and clinical accounts of family adaptation to help professionals and families cope with the impact of cancer. It is broad in scope and includes families in any life cycle (i.e. single adults, children, adolescents, and later life). This book, with its solid theoretical foundation, will be especially beneficial to any professional who is helping a family to adapt to cancer.

Del 19 - Church of Sweden Research

Third Room of Preaching

A New Empirical Approach

AvMarianne Gaarden

Häftad, Engelska, 2021

243 kr

Skickas inom 5-8 vardagar

Israel's Strategic Agenda

AvEfraim Inbar

Häftad, Engelska, 2009

708 kr

Skickas inom 10-15 vardagar

Divided into two clear parts, the first part of this book examines political and economic factors in the global strategic environment including, the approach of US and EU foreign policies towards Israel, global trends in the field of defence industries and the energy sector and their implications for the Middle East and Israel.The second part focuses on Israel’s strategic agenda as reflected in its military force design and doctrine, the dilemmas the country has faced in the course of fighting its wars of attrition, the relations between military and civil sectors in Israel, the struggle against Israel on the part of non-governmental organizations, Israel’s main security challenges and national grand strategy. This book was previously published as a special issue of Israel Affairs.

International Business Strategy

Theory and Practice

AvPeter J Buckley,Pervez Ghauri

Häftad, Engelska, 2015

1 093 kr

Skickas inom 10-15 vardagar

With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowledge of one market in the next? Can firms pursue internationalization on several fronts at the same time? How should firms handle cultural and institutional differences between markets? This textbook provides students with the core research in international business and strategy, including organization, efficiency, external relationships and the challenges found in an increasingly multicultural world. Each part begins with a presentation of the issues and controversies faced in that particular area, followed by a synthesis of the research which provides avenues for future research. To facilitate and encourage further debate and learning, each part also includes at least one original case study. Compiled by two of the World's leading scholars of international business, and supplemented with critical commentaries and a range of integrative case studies, this comprehensive textbook provides advanced students of international business and strategy with a resource that will be invaluable in their studies and beyond.

Learning to Teach in Higher Education

AvPaul Ramsden

Häftad, Engelska, 2003

(1)

709 kr

Skickas inom 10-15 vardagar

This bestselling book is a unique introduction to the practice of university teaching and its underlying theory. This new edition has been fully revised and updated in view of the extensive changes which have taken place in higher education over the last decade and includes new material on the higher education context, evaluation and staff development.The first part of the book provides an outline of the experience of teaching and learning from the student's point of view, out of which grows a set of prinicples for effective teaching in higher education. Part two shows how these ideas can enhance educational standards, looking in particular at four key areas facing every teacher in higher education:* Organising the content of undergraduate courses* Selecting teaching methods* Assessing student learning* Evaluating the effectivenesss of teaching.Case studies of exemplary teaching are used throughout to connect ideas to practice and to illustrate how to ensure better student learning. The final part of the book looks in more detail at appraisal, performance indicators, accountability and educational development and training. The book is essential reading for new and experienced lecturers, particularly those following formal programmes in university teaching, such as courses leading to ILT accreditation.

Digital Video Recorders

DVRs Changing TV and Advertising Forever

AvJimmy Schaeffler

Häftad, Engelska, 2009

340 kr

Skickas inom 10-15 vardagar

Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion."Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will expand your knowledge on DVR impact, explore new business opportunities, and get a brief overview of the technical terms needed. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.

Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide—From Presentations and Promotions to Communicating and Closing

AvTerri Morrison,Wayne Conaway

Häftad, Engelska, 2011

274 kr

Skickas inom 3-6 vardagar

How do you break the ice in the UAE?When do you present a contract in China?How close should you stand to a South Korean?

Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.

“As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world.”—Gil A. Cardon, Convention Manager, Japan National Tourism Organization

“Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well.”—Giuseppe G. B. Pezzotti, Senior Lecturer, Cornell University School of Hotel Administration

“Terri has accurately and succinctly captured the key issues that businesspeople or tourists need to know when traveling. It is spot-on, and a very valuable resource!”—Thomas M. Feifar, Director of Foreign Military Sales, NAVISTAR Defense

Talk to Me

How to Ask Better Questions, Get Better Answers, and Interview Anyone Like a Pro

AvDean Nelson

Häftad, Engelska, 2019

128 kr

Skickas

“Dean Nelson is one of the best interviewers around.” —Anne LamottFrom respected journalist, professor, and founder of the Writer's Symposium by the Sea, an indispensable guide to the subtle art of the interview guaranteed to afford readers with the skills and confidence they need the next time they say, "talk to me."Interviewing is the single most important way journalists (and doctors, lawyers, social workers, teachers, human resources staff, and, really, all of us) get information. Yet to many, the perfect interview feels more like luck than skill—a rare confluence of rapport, topic, and timing. But the thing is, great interviews aren’t the result of serendipity and intuition, but rather the result of careful planning and good journalistic habits. And Dean Nelson is here to show you how to nail the perfect interview every time. Drawing on forty-years of award-winning journalism and his experience as the founder and host of the Writer’s Symposium by the Sea, Nelson walks readers through each step of the journey from deciding whom to interview and structuring questions, to the nitty gritty of how to use a recording device and effective note-taking strategies, to the ethical dilemmas of interviewing people you love (and loathe). He also includes case studies of famous interviews to show readers how these principles play out in real time.Chock full of comprehensive, time-tested, gold-standard advice, Talk to Me is a book that demystifies the art and science of interviewing, in the vein of On Writing Well or How to Read Literature Like a Professor.

Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

AvPeter Montoya,Tim Vandehey

Häftad, Engelska, 2008

251 kr

Skickas inom 3-6 vardagar

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

AvJack Trout,Steve Rivkin

Inbunden, Engelska, 2009

357 kr

Skickas inom 3-6 vardagar

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . .

BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd.CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers.MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares.

Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.

Marketing Demystified

AvDonna Anselmo

Häftad, Engelska, 2010

448 kr

Skickas inom 3-6 vardagar

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. Enter Marketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam, Marketing DeMystified is the fuel you need to power up your marketing machine and start producing results.

This fast and easy guide covers:

Marketing’s four Ps . . . plus three—planning, positioning, and peopleTactics for organizing a research-driven campaignStrategies for leading a marketing teamTechniques for branding from the inside outCase studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut todecoding key marketing concepts and principles.

Little Black Book of Management: Essential Tools for Getting Results NOW

AvSuzanne Turner

Häftad, Engelska, 2010

(1)

294 kr

Skickas inom 3-6 vardagar

All the essential tools managers could ever need—in one handy guide!

"Describes in simple terms the practical tools . . . to achieve success." -- Alan Mulally, President and CEO, Ford Motor Company

Real-world tested, real-world proven in organizations ranging in size from global titans like Boeing and Motorola to mom-and-pops and home businesses, The Little Black Book of Management is the ideal handbook for busy executives, managers, and entrepreneurs like you.

In this unique, practical, and easy-to-use guide, you get nearly 100 potent indispensable tools, organized for ease-of-use, including: • Time management • Brainstorming • Presentations • Process management (Six Sigma, balanced scorecard) • Communication/teambuilding

Save time and money by tackling in-house such critical tasks as brand development, marketing mix, breakeven analysis, or even designing a business excellence framework. Concise, comprehensive, and organizedfor immediate access to the right tools for the job, The Little Black Book of Management is your one-stop source for all the essential tools managers need to develop the performance of their teams and organizations.

Suzanne Turner owns and manages Potenza, Ltd., a management development consulting company, and has also worked with Andersen Consulting. She currently works with a wide range of organizations from global corporations to niche providers.

Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

AvTimothy Pearson

Inbunden, Engelska, 2011

315 kr

Skickas inom 3-6 vardagar

The New York Times and USA Today Bestseller!

Reinvent your marketing to keep up with an ever-changing marketplace

“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.”—Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co.

“Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.”—Bob Jeffrey, CEO, JWT

“When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.”—Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton

“The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.”—MaryLee Sachs, Chairman U.S., Hill & Knowlton

“Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.”—Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP

“Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.”—Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas

“Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.”—R. David Hoover, Chairman, President and CEO, Ball Corporation

About the Book:

Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.

Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century.

Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth.

The Old Rules of Marketing Are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by:

Positioning marketing as a business partner—not as a tool for meeting a strategic objectiveHolding marketing accountable for results with the application of hard data— not vague qualitative measurementsProviding leadership within your organization—not following the direction of everyone else

From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape.

Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services—and your future.

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