New Horizons in Marketing series – serie
Visar alla böcker i serien New Horizons in Marketing series. Handla med fri frakt och snabb leverans.
13 produkter
Youth Marketing to Digital Natives
Av Wided Batat
Häftad, 2022
535 kr
Lägg i varukorg
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital …
Sounds of Branding
Studying Sonic Distinctiveness in Modern Society
Inbunden, 2026
1472 kr
Lägg i varukorg
Despite its ubiquity and influence, sound branding remains insufficiently understood from a scholarly perspective. This fascinating book presents a cohesive and comprehensive introduction to the sonic dimension of branding. Nicolai Jørgensgaard Graakjær explores how and why branding sounds have the …
Transformative Advertising Research
Driving Positive Social Change and Well-Being
Inbunden, 2026
1693 kr
Lägg i varukorg
This resourceful book examines Transformative Advertising Research as both a conceptual framework and an emerging subfield of advertising dedicated to enhancing well-being across individuals, institutions and society. Scholars from across the globe examine its origins, impact and offer future …
Exploring Emotions in Customer Experience Research
Av Małgorzata Budzanowska-Drzewiecka, Adrian Lubowiecki-Vikuk
Inbunden, 2025
1514 kr
Lägg i varukorg
This thought-provoking book examines the role of emotions in customer experience research. Małgorzata Budzanowska-Drzewiecka and Adrian Lubowiecki-Vikuk explore methods of capturing mixed emotional states throughout the consumer journey, covering core theoretical issues and providing much-needed …
Digital Marketing and Artificial Intelligence
Av Niko Lahtinen, Kimmo Pulkka m. fl.
Inbunden, 2025
1605 kr
Lägg i varukorg
In response to the unprecedented emergence of the fourth wave of digital marketing, this timely book explores how the ascension of artificial intelligence and the disappearance of cookies are the biggest drivers and enablers of change in this fast-moving industry.Combining the expertise of …
Social Marketing and Advertising in the Age of Social Media
Av Lukas Parker, Linda Brennan
Inbunden, 2020
1780 kr
Lägg i varukorg
Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters …
Strategies for the Digital Customer Experience
Connecting Customers with Brands in the Phygital Age
Av Wided Batat
Inbunden, 2022
1831 kr
Lägg i varukorg
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it …
Bewitching Consumer Culture
Witchcraft, Feminism and Markets
Av Lorna Stevens, Pauline Maclaran
Inbunden, 2026
1384 kr
Lägg i varukorg
The witch figure has long inspired fear and fascination, and the witch-hunts and widespread persecution of women over time have made the witch a powerful figure for feminism. This book explores the growing interest in witchcraft in the marketplace, revealing how the witch has evolved into a …
Place Marketing and Branding
Symbols and Representations
Av Dominic Medway, Gary Warnaby
Inbunden, 2026
1470 kr
Lägg i varukorg
Taking a multi-disciplinary perspective, this book analyses how places are represented in marketing and branding activities. In an increasingly competitive global contest to attract business investment, residents, and tourist visitors, the authors offer a critical evaluation of the different …
Social Marketing and Behaviour Change
From Theory to Action: Second Edition
Av Linda Brennan, Lukas Parker m. fl.
Inbunden, 2026
2761 kr
Lägg i varukorg
This thoroughly revised second edition of Social Marketing and Behaviour Change provides a comprehensive examination of behaviour change models, theories, approaches and tools as they have been applied to social marketing and other social change contexts.Drawing on a global review of social …
Social Marketing and Advertising in the Age of Social Media
Av Lukas Parker, Linda Brennan
Häftad, 2022
394 kr
Lägg i varukorg
Reviewing and analysing the most relevant concepts, theories and strategies related to the field, this timely book reveals what makes for strong social marketing and social advertising campaigns. With a comprehensive understanding of social advertising models and their applications, chapters …
Artisan Brand
Entrepreneurship and Marketing in Contemporary Craft Economies
Av Jon Mulholland, Alessandra Ricci m. fl.
Inbunden, 2022
1886 kr
Lägg i varukorg
Investigating the changing forms, dynamics and trajectories of the artisan and craft sector, this timely book considers the opportunities, challenges, and uncertainties associated with artisanal businesses in new economic times.Exploring how artisanal and craft products remain vibrant embodiments …
Youth Marketing to Digital Natives
Av Wided Batat
Inbunden, 2021
1975 kr
Lägg i varukorg
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital …
