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The Filter Bubble: What The Internet Is Hiding From Youav Eli PariserImagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.
Welcome to 2011.
Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.
The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.
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An illuminating flash-forward of what might be -- Colin Fraser Scotland on Sunday Highlights an important and easily overlooked aspect of the internet's evolution that affects everyone who uses it The Economist Pariser is an excellent debunker of internet cliches... [he] comes as close as anyone has to explaining the misgivings that a lot of internet users feel -- Christopher Caldwell The Financial Times A book designed to agitate us into awareness, because this may be the only way we can first discover and then burst the bubble... a polemic and warning -- Brian Appleyard The Sunday Times Explains how insidious customization of the web is limiting our access to information, and narrowing rather than expanding our horizons Observer Well-written, thoroughly researched and informative ... the possibilities become truly amazing - or, if you prefer, scary Scotsman Astonishing Andrew Marr Explosive Chris Anderson
Eli Pariser is a pioneer in online campaigning. He helped start Avaaz.org, one of the world's largest citizen organizations, and is now President of the five-million member MoveOn.org. He's a Senior Fellow at the Roosevelt Institute. He has written for the Washington Post and the Wall Street Journal.