Global Sport Business (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
World Association for Sport Management Series
Antal sidor
316
Utgivningsdatum
2019-03-20
Förlag
Taylor & Francis Ltd
Dimensioner
234 x 156 x 19 mm
Vikt
636 g
ISBN
9780367132880

Global Sport Business

Managing Resources and Opportunities

av Brenda G Pitts, James J Zhang
Inbunden,  Engelska, 2019-03-20
1998
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In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts. This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.
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De som köpt den här boken har ofta också köpt Global Sport Management av Brenda G Pitts, James J Zhang, Brenda G Pitts, James J Zhang (inbunden).

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Brenda G Pitts, James J Zhang

Övrig information

Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, USA. James J. Zhang is Professor of Sport Management and Director of the International Center for Sport Management (ICSM) at the University of Georgia, USA.

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