Newspapers

A Lost Cause? - Strategic Management of Newspaper Firms in the United States and the Netherlands

Inbunden, Engelska, 1999

1 223 kr

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Beskrivning

This volume describes the developments in the newspaper industry in ten years to 1999, the impact of the Internet, and on newspaper publishing and places them in a historic context.

Produktinformation

Utgivningsdatum:1999-03-31
Mått:160 x 230 x 21 mm
Vikt:571 g
Format:Inbunden
Språk:Engelska
Antal sidor:260
Förlag:Kluwer Academic Publishers
ISBN:9780792356080

Utforska kategorier

Innehållsförteckning

The newspaper industry in a state of flux; the economic fundamentals of newspaper publishing; the industrial context of newspaper firms; vertical integration and horizontal mergers and acquisitions; expansion strategies of newspaper firms - diversification and innovation; change of the newspaper firm in the 1990s (and beyond). Appendices: A. Data gathering. B. Topic list interviews C. Economies of scale: an empirical investigation in the Netherlands. D. Local newspaper markets in the Netherlands. E. Minimum efficient scale in the Netherlands. F. Diversification of newspaper companies. G. Interview extracts.