Contemporary Sport Marketing (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
World Association for Sport Management Series
Antal sidor
308
Utgivningsdatum
2017-02-09
Förlag
Taylor & Francis Ltd
Dimensioner
234 x 156 x 19 mm
Vikt
613 g
ISBN
9781138291324

Contemporary Sport Marketing

Global perspectives

av James J Zhang, Brenda G Pitts
Inbunden,  Engelska, 2017-02-09
2361
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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.
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James J Zhang, Brenda G Pitts

Övrig information

James J. Zhang is Professor and Director of the International Center for Sport Management (ICSM) at the University of Georgia, in Athens, Georgia, USA Brenda G. Pitts is Professor of Sport Management and Director of the Sport Business Research Laboratory at Georgia State University, in Atlanta, Georgia, USA

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