Trade Unions on YouTube (inbunden)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
160
Utgivningsdatum
2019-08-16
Upplaga
1st ed. 2019
Förlag
Springer Nature Switzerland AG
Medarbetare
Uba, Katrin
Illustrationer
15 Illustrations, black and white; XII, 160 p. 15 illus.
Dimensioner
206 x 147 x 13 mm
Vikt
318 g
Antal komponenter
1
Komponenter
1 Hardback
ISBN
9783030249137

Trade Unions on YouTube

Online Revitalization in Sweden

Inbunden,  Engelska, 2019-08-16
798
  • Skickas från oss inom 7-10 vardagar.
  • Fri frakt över 249 kr för privatkunder i Sverige.
Finns även som
Visa alla 1 format & utgåvor
This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionismand labour movements in the digital age.
Visa hela texten

Passar bra ihop

  1. Trade Unions on YouTube
  2. +
  3. There Is Nothing For You Here

De som köpt den här boken har ofta också köpt There Is Nothing For You Here av Fiona Hill (inbunden).

Köp båda 2 för 833 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Övrig information

Jenny Jansson is Researcher in the Department of Government, Uppsala University, Sweden, and the Institute for Social Movements, University in Bochum, Germany. Katrin Uba is Associate Professor of Political Science at Uppsala University, Sweden, and University in Tartu, Estonia.

Innehållsförteckning

1. Introduction.- 2. Audiences: Who Do Unions Target?.- 3. Messages: Political Action - Agenda-Setting, Elections and Protest.- 4. Self-Images on YouTube.- 5. Trade Unions on YouTube: Conclusions.