new online trade

Business models, business systems and benchmarks in e-commerce

Häftad, Engelska, 2023

1 202 kr

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Beskrivning

The content- Meta-targeting and business ideas in online retailing- Business model of online trade- Forms of online trade- Business systems and benchmarks in e-commerce- Best practices and risks in online retailing

Produktinformation

Utgivningsdatum:2023-03-31
Mått:168 x 240 x 29 mm
Vikt:876 g
Format:Häftad
Språk:Engelska
Antal sidor:503
Förlag:Springer Fachmedien Wiesbaden
ISBN:9783658407568
Originaltitel:Der neue Online-Handel

Utforska kategorier

E-handel inom Ekonomi och Ledarskap
Detaljhandel inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap

Mer om författaren

Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce as well as founder and head of the eWeb Research Center at Niederrhein University of Applied Sciences. Professor Heinemann was one of the first academics in Germany to address the topic of online commerce from the perspective of business administration. He has been one of the leading e-commerce researchers for years and is considered one of the most distinguished retail experts in the German-speaking world. He has already published more than 300 specialist articles and numerous specialist books on the topics of the future of retail, digitalisation, e-commerce and online and multi-channel retailing.

Innehållsförteckning

New meta-targeting in online retailing.- Business model of online retailing.- Forms of online retailing.- Business systems and benchmarks in e-commerce.- Best practices and risks in online retailing.