Corporate Communication and Integrated Marketing Communication
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Format
Inbunden (Hardback)
Språk
Engelska
Serie
Integrated Marketing Communication
Antal sidor
118
Utgivningsdatum
2023-06-15
Förlag
Bloomsbury Publishing Plc
Dimensioner
229 x 152 x 11 mm
Vikt
345 g
ISBN
9781498566827

Corporate Communication and Integrated Marketing Communication

Audience beyond Stakeholders in a Technological Age

av Christina L Mcdowell Marinchak, Sarah M Deiuliis, Christina L McDowell Marinchak
Inbunden,  Engelska, 2023-06-15
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In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry examples, McDowell Marinchak and DeIuliis provide a practical approach and argument for bringing together corporate communication and IMC to better understand audience in business practices. In an age where the connection between consumption and identity are further compounded by communication technologies, this approach offers an ethical and pragmatic way to reach audiences beyond stakeholders. Scholars of communication, public relations, and business will find this book of particular interest.
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De som köpt den här boken har ofta också köpt Integrated Marketing Communication av Jeanne M Persuit, Christina L Mcdowell Marinchak, Christina L McDowell Marinchak (inbunden).

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Övrig information

Christina L. McDowell Marinchak is senior lecturer of marketing and management communication at Cornell University in the Nolan School of Hotel Administration at the SC Johnson College of Business. Sarah M. DeIuliis is assistant professor in the Department of Communication and Rhetorical Studies at Duquesne University.

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