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Moran’s Principles of Engineering Thermodynamics, SI Version, continues to offer a comprehensive and rigorous treatment of classical thermodynamics, while retaining an engineering perspective.  With concise, applications-oriented discussion of topics and self-test problems, this book encourages students to monitor their own learning. This classic text provides a solid foundation for subsequent studies in fields such as fluid mechanics, heat transfer and statistical thermodynamics, and prepares students to effectively apply thermodynamics in the practice of engineering. This edition is revised with additional examples and end-of-chapter problems to increase student comprehension.

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.

Optimize asset decisions and improve the financial and technical operation of process plants The process industries, particularly the refining and petrochemical industries, are comprised of capital-intensive business whose assets are valued in the trillions. Optimizing the function of refining and petrochemical plants is therefore not simply a process decision, but a business one, with even small improvements in efficiency potentially providing enormous margins. There is an urgent need for businesses to assess how the asset side of process industry production can be optimized. Plant Optimization in the Process Industries offers a pioneering asset-focused approach to plant optimization. Optimization of operating values within a processing unit is a developed area of technology with a wide and varied literature; little attention has been paid to the asset side, making this a groundbreaking and invaluable work. Outlining a multi-tiered approach to financial optimization which adjusts the variables of a statistical asset model, this volume has the potential to revolutionize businesses and generate record profit margins. Readers will also find: Comparison and contrast of different technologies on the process and asset side of the industryDetailed discussion of constrained, non-linear optimization technology, along with basic functioning of Monte Carlo modelling A real-world case study followed through the book to facilitate understandingThis book is ideal for professionals who manage, design, operate, and maintain process industry facilities, particularly those in the hydrocarbon and chemical industries, as well as any asset-intensive industry.

RISK MANAGEMENT AND FINANCIAL INSTITUTIONSTHE GOLD STANDARD IN FINANCIAL RISK MANAGEMENT TEXTBOOKSIn the newly revised sixth edition of Risk Management and Financial Institutions, celebrated risk and derivatives expert John C. Hull delivers an incisive and comprehensive discussion of financial risk and financial institution regulation. In the book, you’ll learn to understand the financial markets, the risks they pose to various kinds of financial institutions, and how those risks are affected by common regulatory structures.This book blends discussion of best practices in risk management with holistic treatments of how financial institutions are regulated. It explores market, credit, liquidity, model, climate, cyber, and operational risk.This latest edition also offers: Updated ancillary and digital materials covering all the latest content, including software, practice questions, and teaching supplementsAccess to an updated website that reflects the new contentFulsome coverage of the most important financial market developments since the publication of the fifth edition, including regulatory changes, the growing importance of climate risk, the use of machine learning models, and the disappearance of LIBORA must-have resource for undergraduate and graduate students of business and finance, Risk Management and Financial Institutions, Sixth Edition, cements this celebrated text as the gold standard in risk management resources.

Expanded and updated, this practical guide is a one-stop design reference containing all an engineer needs when designing antennas Integrates state-of-the-art technologies with a special section for step-by-step antenna designFeatures up-to-date bio-safety and electromagnetic compatibility regulation compliance and latest standardsNewly updated with MIMO antenna design, measurements and requirementsAccessible to readers of many levels, from introductory to specialistWritten by a practicing expert who has hired and trained numerous engineers

Felder's Elementary Principles of Chemical Processes prepares students to formulate and solve material and energy balances in chemical process systems and lays the foundation for subsequent courses in chemical engineering. The text provides a realistic, informative, and positive introduction to the practice of chemical engineering. This classic text has provided generations of aspiring chemical engineers with a solid foundation in the discipline – engineering problem analysis, material balances and energy balances.Richard Felder is a recognized global leader in the field of engineering education and this text embodies a lifetime of study and practice in effective teaching techniques.The text is in use at more than 4 out of 5 chemical engineering programs in the US.

Deformation and Fracture Mechanics of Engineering Materials, Sixth Edition, provides a detailed examination of the mechanical behavior of metals, ceramics, polymers, and their composites. Offering an integrated macroscopic/microscopic approach to the subject, this comprehensive textbook features in-depth explanations, plentiful figures and illustrations, and a full array of student and instructor resources. Divided into two sections, the text first introduces the principles of elastic and plastic deformation, including the plastic deformation response of solids and concepts of stress, strain, and stiffness. The following section demonstrates the application of fracture mechanics and materials science principles in solids, including determining material stiffness, strength, toughness, and time-dependent mechanical response.Now offered as an interactive eBook, this fully-revised edition features a wealth of digital assets. More than three hours of high-quality video footage helps students understand the practical applications of key topics, supported by hundreds of PowerPoint slides highlighting important information while strengthening student comprehension. Numerous real-world examples and case studies of actual service failures illustrate the importance of applying fracture mechanics principles in failure analysis. Ideal for college-level courses in metallurgy and materials, mechanical engineering, and civil engineering, this popular is equally valuable for engineers looking to increase their knowledge of the mechanical properties of solids.

This highly acclaimed text, now available in paperback, provides a thorough account of key concepts and theoretical results, with particular emphasis on viewing statistical inference as a special case of decision theory. Information-theoretic concepts play a central role in the development of the theory, which provides, in particular, a detailed discussion of the problem of specification of so-called prior ignorance . The work is written from the authors s committed Bayesian perspective, but an overview of non-Bayesian theories is also provided, and each chapter contains a wide-ranging critical re-examination of controversial issues. The level of mathematics used is such that most material is accessible to readers with knowledge of advanced calculus. In particular, no knowledge of abstract measure theory is assumed, and the emphasis throughout is on statistical concepts rather than rigorous mathematics. The book will be an ideal source for all students and researchers in statistics, mathematics, decision analysis, economic and business studies, and all branches of science and engineering, who wish to further their understanding of Bayesian statistics

Known for its accuracy, clarity, and dependability, Meriam, Kraige, and Bolton's Engineering Mechanics: Dynamics, 9th Edition has provided a solid foundation of mechanics principles for more than 60 years. This text continues to help students develop their problem-solving skills with an extensive variety of engaging problems related to engineering design. In addition to new homework problems, the text includes a number of helpful sample problems. To help students build necessary visualization and problem-solving skills, the text strongly emphasizes drawing free-body diagrams, one of the most important skills needed to solve mechanics problems.

How to use the Design Thinking ToolsA practical guide to make innovation happenThe Design Thinking Toolbox explains the most important tools and methods to put Design Thinking into action. Based on the largest international survey on the use of design thinking, the most popular methods are described in four pages each by an expert from the global Design Thinking community. If you are involved in innovation, leadership, or design, these are tools you need. Simple instructions, expert tips, templates, and images help you implement each tool or method. Quickly and comprehensively familiarize yourself with the best design thinking toolsSelect the appropriate warm-ups, tools, and methodsExplore new avenues of thinkingPlan the agenda for different design thinking workshopsGet practical application tipsThe Design Thinking Toolbox help innovators master the early stages of the innovation process. It’s the perfect complement to the international bestseller The Design Thinking Playbook.

A delightful, engaging, and comprehensive overview of interaction design Effective and engaging design is a critical component of any digital product, from virtual reality software to chatbots, smartphone apps, and more. In the newly updated sixth edition of Interaction Design: Beyond Human-Computer Interaction, a team of accomplished technology, design, and computing professors delivers an intuitive and instructive discussion of the principles underlying the design of effective interactive technologies. The authors discuss how to design and apply digital technologies in the real world, illustrated with numerous examples. The book explores the interdisciplinary foundations of interaction design, including skills from product design, computer science, human and social psychology, and others. The book builds on the highly successful fifth edition and draws on extensive new research and interviews with accomplished professionals and researchers in the field that reflect a rapidly-changing landscape. It is supported by a website hosting digital resources that add to and complement the material contained within. Readers will also find: Explorations of the social and emotional components of interacting with apps, digital devices and computersDescriptions about how to design, prototype, evaluate and construct technologies that support human-computer interactionDiscussions of the cognitive aspects of interaction design, as well as design and evaluation, including usability testing and expert reviews. An essential text for undergraduate and graduate students of human-computer interaction, interaction design, software engineering, web design, and information studies, Interaction Design will also prove to be indispensable for interaction design and user experience professionals.

CONTACT LENSESThe book focuses on the chemistry and properties of contact lenses and their fabrication methods.With research & development continuing in the field, this comprehensive book takes a look at the last 10 years in terms of new materials, chemistry methods, applications, and fabrication techniques. New applications include drug delivery, lenses for augmented reality, electronic contact lenses, and wearable smart contact lenses.In addition, the book discusses simulation methods for contact lenses, such as ocular topography parameters, gas permeable lenses, and computerized videokeratography. On the fabrication front, several common fabrication methods for contact lenses are detailed, including the computer-aided contact lens design, methods for the fabrication of colored contact lenses, and the fabrication of decentered contact lenses. Special processes are reviewed, including, mold processes, reactive ion etching, electrospinning, and others. Also discussed are the properties of contact lenses and methods for the measurement. Many of the standard methods are discussed, but other issues are taken up too including a discussion on the assessment of cytotoxic effects, the Schirmer tear test, and others. The book concludes with a chapter detailing the possible medical problems related to contact lenses and how to avoid them. These include eye diseases, allergic and toxic reactions, as well as methods for medical treatment such as disinfection agents.AudienceThe book will be used by chemists, polymer scientists, ophthalmologists, engineers in the contact lens industry as well as polymer industries.

Discover the official resource for success on the 2026 CFA Level III exam. Get your copy of the CFA Program Curriculum now.The 2026 CFA Program Curriculum Level III Portfolio Management Pathway Box Set contains the content you need to perform well on the Level III CFA exam in 2026. Designed for candidates to use for exam preparation and professional reference purposes, this set includes the full official curriculum for Level III and is part of the larger CFA Candidate Body of Knowledge (CBOK).Developed to prepare you for the Level III exam's heavy reliance on information synthesis and solution application within the core curriculum as well as the portfolio management, private markets and private wealth pathways, the Level III curriculum will help you master both calculation-based and word-based problems.The 2026 CFA Program Curriculum Level III Portfolio Management Pathway Box Set allows you to: Develop critical knowledge and skills essential in the industry.Learn from financial thought leaders.Access market-relevant instruction.The set also features practice questions to assist with your mastery of key terms, concepts, and formulas. The volumes in the Level III box set are:Core Curriculum Volume 1: Asset AllocationVolume 2: Portfolio ConstructionVolume 3: Performance MeasurementVolume 4: Derivatives And Risk ManagementVolume 5: Ethical and Professional StandardsPortfolio Management Volume 1: Portfolio Management PathwayIndispensable for anyone preparing for the 2026 Level III CFA exam, the 2026 CFA Program Curriculum Level III Box Set is a must-have resource for those seeking the advanced skills required to become a Chartered Financial Analyst.

Small Animal Toxicology Respond rapidly to small animal poisonings with this up-to-date quick reference guide Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Small Animal Toxicology, Third Edition is an essential resource for managing poisonings in dogs and cats. Using the familiar Five-Minute Veterinary Consult format, the book makes it quick and easy to find the crucial details for successfully managing toxicology cases in dog and cat patients. Toxins are listed alphabetically with key details in brief bullets, with clinical photographs depicting plants and other toxins for identification purposes. The Third Edition adds 11 new chapters, including pet food, CBD, gabapentin, and more, and 2 new appendices discussing anthelmintics and calculations. Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Small Animal Toxicology: Makes it easy to locate and apply pertinent information in a time-sensitive poisoning situation Presents toxins in alphabetical order for ease of use, with an index by clinical signs to help develop differential lists when the toxin isn’t known Features clinical photographs to aid in identifying toxins Emphasizes clinically relevant details for the most common toxins presenting in small animal practice Adds 11 new chapters and 2 new appendices, plus expanded and updated information throughout Blackwell’s Five-Minute Veterinary Consult Clinical Companion: Small Animal Toxicology is a must-have resource for general practice and emergency vets, veterinary students, and anyone who might take a call about a suspected poisoning.

Elevate your software testing approach with a methodology from industry leaders who dedicated their careers to studying, practicing, and teaching the craft of testing. Dive into the world of expert software testing with Taking Testing Seriously: The Rapid Software Testing Approach. This book arms software professionals with the knowledge required to master the Rapid Software Testing (RST) methodology. Written by two co-creators of the RST approach and supplemented by material from respected testers who offer valuable insights, it is an essential read for anyone seeking excellence in the craft of testing. Taking Testing Seriously offers a rich exploration of the RST methodology through insightful interviews, expert discussions, practical case studies, and real-world examples. It thoroughly covers key topics such as the psychology of testing, the science behind it, the fundamental processes and heuristics of test design, and much more. This book provides concrete strategies for addressing common software testing challenges and integrating new solutions with existing systems. You will: Gain insights from experienced software testers through in-depth interviews and expert adviceLearn how to the skills of testing are needed more than ever in an AI-powered IT industryDiscover strategies to leverage the latest automation technologies to refine and expedite your testing processesEscape from the echo chamber of “best practices” and learn to think critically about testingFocusing on the mindset and skillset of excellent testing, Taking Testing Seriously is a must-have resource for software engineers and technical leaders eager to improve their testing proficiency. Whether you are looking to advance your career or simply want to ensure your next project meets the highest standards of quality, this book provides the tools you need. Order your copy today and start transforming the way you and your team approach software testing.

Known for its accuracy, clarity, and dependability, Meriam, Kraige, and Bolton's Engineering Mechanics: Statics, 9th Edition has provided a solid foundation of mechanics principles for more than 60 years. This text continues to help students develop their problem-solving skills with an extensive variety of engaging problems related to engineering design. In addition to new homework problems, the text includes a number of helpful sample problems. To help students build necessary visualization and problem-solving skills, the text strongly emphasizes drawing free-body diagrams, one of the most important skills needed to solve mechanics problems.

Spatial point processes are mathematical models used to describe and analyse the geometrical structure of patterns formed by objects that are irregularly or randomly distributed in one-, two- or three-dimensional space. Examples include locations of trees in a forest, blood particles on a glass plate, galaxies in the universe, and particle centres in samples of material. Numerous aspects of the nature of a specific spatial point pattern may be described using the appropriate statistical methods. Statistical Analysis and Modelling of Spatial Point Patterns provides a practical guide to the use of these specialised methods. The application-oriented approach helps demonstrate the benefits of this increasingly popular branch of statistics to a broad audience.The book: Provides an introduction to spatial point patterns for researchers across numerous areas of applicationAdopts an extremely accessible style, allowing the non-statistician complete understandingDescribes the process of extracting knowledge from the data, emphasising the marked point processDemonstrates the analysis of complex datasets, using applied examples from areas including biology, forestry, and materials scienceFeatures a supplementary website containing example datasets.Statistical Analysis and Modelling of Spatial Point Patterns is ideally suited for researchers in the many areas of application, including environmental statistics, ecology, physics, materials science, geostatistics, and biology. It is also suitable for students of statistics, mathematics, computer science, biology and geoinformatics.

Essentials of Chemical Biology Discover a detailed knowledge of concepts and techniques that shape this unique multi-discipline Chemical Biology is devoted to understanding the way that Biology works at the molecular level. This is a problem-driven multi-discipline, incorporating as it does Organic, Physical, Inorganic, and Analytical Chemistry alongside newer emerging molecular disciplines. In recent years, Chemical Biology has emerged as a vibrant and growing multi-discipline distinct from Biochemistry that is focused on the quantitative analyses of the structures and functions of biological macromolecules and macromolecular lipid assemblies, at first in isolation, then in vitro and in vivo. The second edition of the Essentials of Chemical Biology begins with a thorough introduction to the structure of biological macromolecules and macromolecular lipid assemblies, before moving on to the principles of chemical and biological synthesis, followed by descriptions of a comprehensive variety of research techniques and experimental methods. In addition, the second edition now includes new sections on the behaviour of biological macromolecules and macromolecular lipid assemblies in cells in vitro and in organisms in vivo. Given this, the second edition of the Essentials of Chemical Biology promises to cement itself as the leading introduction to Chemical Biology, incorporating descriptions of cutting-edge research wherever appropriate. Hence, readers of the second edition of the Essentials of Chemical Biology will find: a general expansion in understanding of basic molecular mechanisms in Biology moving towards cellular and organismal mechanismsentirely new chapters covering miniaturization and array technologies, Chemical Cell Biology, and the interface between Chemical Biology and Nanotechnologyupdates to chapters reflecting recent research developmentsan increased engagement with medical applicationsEssentials of Chemical Biology is ideal for advanced undergraduates or (post) graduate students in Chemical Biology and adjacent fields.

Plumb's™ VETERINARY DRUG HANDBOOK Find drug dosages and other critical information for prescribing drugs to animals quickly and efficiently in this fully updated new edition of this must-have veterinary resourceThe Tenth Edition of Plumb’s® Veterinary Drug Handbook updates the most comprehensive, detailed, and trusted source of drug information relevant to veterinary medicine. Covering dosages, drug interactions, adverse effects, and contraindications, among other key drug details, this bestselling book is a must for practicing veterinarians and anyone requiring reliable information on the use of drugs in animals. Designed for ease of use, the book surveys an exhaustive list of drugs with applications for a wide variety of species, including dogs, cats, birds, small mammals, and farm animals.This edition includes updates to all 738 drug monographs and adds 30 new monographs, including 9 new insulin monographs, to its exhaustive coverage of drugs used in the care of animals. This new edition: Provides an extensively reviewed and updated version of the must-have veterinary drug referenceIncludes 30 new drug monographs, including 9 new insulin monographsUpdates all 738 drug monographs, with robust citing of new informationCovers a wide variety of species, including dogs, cats, birds, small mammals, and farm animalsPresents detailed dosing information for an exhaustive list of drugs used in animalsPlumb’s® exhaustive coverage of drugs relevant to the veterinary field makes this book an essential reference for veterinarians, veterinary technicians, veterinary pharmacologists, pharmacists with veterinary patients, and libraries that serve these groups.

Advanced Engineering Mathematics, 11th Edition, is known for its comprehensive coverage, careful and correct mathematics, outstanding exercises, and self-contained subject matter parts for maximum flexibility. It opens with ordinary differential equations and ends with the topic of mathematical statistics. The analysis chapters address: Fourier analysis and partial differential equations, complex analysis, and numeric analysis. The book is written by a pioneer in the field of applied mathematics. This comprehensive volume is designed to equip students and professionals with the mathematical tools necessary to tackle complex engineering challenges and drive innovation.  This edition of the text maintains those aspects of the previous editions that have led to the book being so successful. In addition to introducing a new appendix on emerging topics in applied mathematics, each chapter now features a dedicated section on how mathematical modeling and engineering can address environmental and societal challenges, promoting sustainability and ethical practices. This edition includes a revision of the problem sets, making them even more effective, useful, and up-to-date by adding the problems on open-source mathematical software.

An incisive exploration of how cyberattacks are transforming geopoliticsCyberattacks are the ultimate geopolitical weapon of the 21st century. They are used to damage presidential campaigns, shut down electric grids, sway public sentiment, and cost businesses and governments alike billions of dollars.Popular culture portrays cyberattacks as unstoppable and mysterious actions taken by shadowy, unpredictable forces.They aren't. Code War: How Nations Hack, Spy, and Shape the Digital Battlefield shatters this depiction, revealing nation-state cyberattacks for what they are: calculated, measured actions to achieve state objectives.World-renowned cybersecurity expert Allie Mellen draws on her extensive experience with nation-state cyberattacks and AI threats to break down how and why nations deploy cyberattacks in their own unique ways, driven by their military doctrine, national history, and, most importantly, geopolitical strategy.Mellen deconstructs the most infamous cyberattacks of our time to reveal how and why attacks like Stuxnet, WannaCry, and NotPetya happened and how their success altered the international landscape. She juxtaposes these attacks against the brutal reality of how nations surveil, manipulate, and control their own citizens' data.An essential resource for individuals, business professionals, and government officials, Code War demonstrates how you can use this knowledge to understand and respond to the practical realities of nation-state cyberattacks.Readers will also find: An overview of how cyberattacks and defenses operate, where governments most frequently use them, their limitations, and where they provide the most valueAn in-depth breakdown of some of the most important cyberattacks of the modern age, including those targeting the 2016 US Presidential elections, the Olympics, and those against Taiwan, Ukraine, and TibetDeep dives into the histories and attacks perpetrated by governments with the most prolific cyberattacks: China, Russia, and the United StatesAn eye-opening guide to the world of nation-state cyberattacks, Code War is a must-read for business and government leaders responsible for protecting against these attacks. It’s also a fascinating look into the world of cyberattacks for anyone interested in international relations who wants to keep up with the evolving weapons of war.

Everything you need to know to get into Python coding, with 7 books in one Python All-in-One For Dummies is your one-stop source for answers to all your Python questions. From creating apps to building complex web sites to sorting big data, Python provides a way to get the work done. This book is great as a starting point for those new to coding, and it also makes a perfect reference for experienced coders looking for more than the basics. Apply your Python skills to data analysis, learn to write AI-assisted code using GitHub CoPilot, and discover many more exciting uses for this top programming language. Get started coding in Python—even if you’re new to computer programmingReference all the essentials and the latest updates, so your code is air-tightLearn how Python can be a solution for large-scale projects and big datasetsAccelerate your career path with this comprehensive guide to learning PythonExperienced and would-be coders alike will love this easy-to-follow guide to learning and applying Python.

PROJECT MANAGEMENT THE NEWEST EDITION OF THE #1 PROJECT MANAGEMENT GUIDE FOR STUDENTS AND PROFESSIONALS In the newly revised 13th Edition of Project Management: A Systems Approach to Planning, Scheduling, and Controlling, project management pioneer, leader, and educator Dr. Harold Kerzner delivers a comprehensive and intuitive approach to project management. Widely known as the bestselling “bible” of project management, this book aligns with the concepts and standards outlined in PMI’s latest A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) and contains the detailed coverage of tools and methods used at all stages of a project. New content added to this 13th Edition includes project health checks, the continued growth of strategic project management, new business models, lean project management, artificial intelligence, and the use of new metrics and KPIs. Supplementary material for academic and corporate instructors, students, and practicing project managers can be found on the book’s companion website. A thorough introduction to project management concepts, like project success definition, the role of the project manager, working with executives, and project classificationComprehensive explorations of the evolution and growth of project management, organizational structures, staffing a project team, and management functionsPractical discussions of communications management, conflicts, project planning, network scheduling techniques, and pricing and estimationIn-depth examinations of cost control, metrics and KPIs, and risk, contract, and quality managementPerfect for students and scholars of project management in business and engineering programs, Project Management: A Systems Approach to Planning, Scheduling, and Controlling will also earn a place in the libraries of anyone studying for the PMP® exam, as well as practicing project managers, project consultants, and trainers.

THE UPDATED NEW EDITION OF THE CLASSIC STRATEGIC ANALYSIS TEXTBOOK, ADDRESSES THE EMERGING CHALLENGES THAT BUSINESSES FACE IN AN INCREASINGLY COMPLEX AND DYNAMIC ENVIRONMENTA market-leading title across the world in upper-level undergraduate and MBA courses, Contemporary Strategy Analysis combines a rigorous approach to business strategy analysis with highly relevant examples of current practice and a rich collection of case studies. With a lively narrative style, expert strategist and lecturer Robert M. Grant introduces students to some of the latest thinking in the strategy field while addressing the strategic issues that business enterprises face today.Designed to be accessible for students from different backgrounds with varying levels of experience, the twelfth edition of Contemporary Strategy Analysis builds upon its tradition of clarity of exposition, emphasis on practicality, and concentration on the fundamentals of value creation and appropriation. A wide range of contemporary topics are presented alongside fully integrated business models, real-world examples of business model innovation, and practical tools for formulating and implementing business strategies.Contemporary Strategy Analysis, Twelfth Edition, remains the ideal textbook for core strategy courses in Business Studies, Management, and MBA programs, as well as for executive courses on competitive strategy, corporate strategy, and management consulting skills. It is also a valuable resource for managers, business owners, founders, and other professionals who are responsible for the strategic direction of a modern enterprise.AN INTERACTIVE, MULTIMEDIA LEARNING EXPERIENCEThis textbook includes access to an interactive, multimedia e-text. Icons throughout the print book signal corresponding digital content in the e-text.Videos and AnimationsContemporary Strategy Analysis integrates abundant video content developed to complement the text and engage readers more deeply. Content Review Videos provide a detailed review of each learning objective in each chapter and help students learn key concepts and an understanding of strategic management.Self-Tests and Practice QuestionsThe e-text also includes self-scoring concept check quizzes.

A PRACTICAL GUIDE TO OPTIMIZATION PROBLEMS WITH DISCRETE OR INTEGER VARIABLES, REVISED AND UPDATEDThe revised second edition of Integer Programming explains in clear and simple terms how to construct custom-made algorithms or use existing commercial software to obtain optimal or near-optimal solutions for a variety of real-world problems. The second edition also includes information on the remarkable progress in the development of mixed integer programming solvers in the 22 years since the first edition of the book appeared. The updated text includes information on the most recent developments in the field such as the much improved preprocessing/presolving and the many new ideas for primal heuristics included in the solvers. The result has been a speed-up of several orders of magnitude. The other major change reflected in the text is the widespread use of decomposition algorithms, in particular column generation (branch-(cut)-and-price) and Benders’ decomposition. The revised second edition: Contains new developments on column generationOffers a new chapter on Benders’ algorithmIncludes expanded information on preprocessing, heuristics, and branch-and-cutPresents several basic and extended formulations, for example for fixed costnetwork flowsAlso touches on and briefly introduces topics such as non-bipartite matching, the complexity of extended formulations or a good linear program for the implementation of lift-and-project Written for students of integer/mathematical programming in operations research, mathematics, engineering, or computer science, Integer Programming offers an updated edition of the basic text that reflects the most recent developments in the field.

A comprehensive discussion of haematological morphology In the newly revised Sixth Edition of Blood Cells: A Practical Guide, expert haematologist Barbara J. Bain delivers a robust guide for use in the diagnostic hematology laboratory, covering methods of collection of blood specimens, blood film preparation and staining, the principles of manual and automated blood counts, and the assessment of the morphological features of blood cells. The book functions well as both a straightforward and practical bench manual and as a reference source for practicing hematologists. It has been completely updated to incorporate newly published information and 400 high-quality photographs to aid in blood cell identification. The text is comprehensive and fully supported by references. A companion website contains multiple-choice questions to aid the reader in retaining the information contained within. While the book provides additional guidance on further tests that should be performed for specific provisional diagnoses, the main focus of the text remains on microscopy and the automated full blood count. It also contains: A thorough introduction to blood sampling and blood film preparation and examination, as well as performance of blood countsComprehensive exploration of the morphology of blood cells, detecting erroneous blood counts, and normal rangesPractical discussions of quantitative changes in blood cells and important supplementary testsIn-depth examinations of disorders of red blood cells, white blood cells and plateletsReview of the morphological features of blood parasites Perfect for practicing haematologists and haematology trainees, Blood Cells: A Practical Guide will also earn a place in the libraries of biomedical scientists working in laboratory settings. Many laboratories worldwide regard it as an essential bench book.

A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy.Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management.Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT.Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.

International bestseller with over half a million copies sold!Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, expanded content, and new insights, this collector's edition builds on the classic's foundational lessons, empowering you to craft persuasive data stories.Don't simply show your data—tell a story with it!Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.Specifically, you'll learn how to: Understand the importance of context and audienceDetermine the appropriate type of graph for your situationRecognize and eliminate the clutter clouding your informationDirect your audience's attention to the most important parts of your dataThink like a designer and utilize concepts of design in data visualizationLeverage the power of storytelling to help your message resonate with your audienceTogether, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it.

A comprehensive and accessible approach to personality theory and research with a renewed focus on contemporary findingsIn the newly revised 15th edition of Personality: Theory and Research, Professor Daniel Cervone delivers balanced and up-to-date coverage of the major theories of personality and the latest psychological research on the subject. The book offers consistent theory-by-theory discussions of personality structures, processes, and development and provides readers with a foundation to compare and relate each theory to the others.New case simulations by Professor Tracy L. Caldwell (Dominican University) bridge the gap between theory and practice and a unique package of textbook features enables students to develop their critical thinking skills as they evaluate theories and research and consider their relevance to practical applications. The authors present thorough historical coverage of the development of personality research throughout the decades without omitting comprehensive analyses of contemporary research findings.Readers will also find: Expanded coverage of the interplay between personality and culture, in which modern research findings challenge assumptions contained in 20th-century personality theoriesNew content on the biological foundations of personalityA brand-new modular format that offers instructors flexibility to cover personality theories in an order of their choosingNovel case simulations that deepen student understanding of theoretical concepts and enable them to relate principles of personality science to everyday life augment the resources available to instructors on the Instructor Companion Website, all of which are updated for the 15th edition by Professor Caldwell. An essential text for undergraduate and advanced students of psychology and related fields, Personality: Theory and Research is also ideal for psychology professionals, researchers, and practitioners.