Design Thinking Toolbox

Authors Michael Lewrick, Patrick Link, and Larry Leifer make use of the design thinking methods and tools presented here in their daily work. They teach design thinking at universities and practice design thinking with companies and start-ups. For all three, the design thinking mindset takes center stage in their activities, and The Design Thinking Toolbox supplements this mindset with tools that can be adapted for various scenarios.

• Preface 5The Toolbox in a nutshell 10The global survey 13What is design thinking? 17Quick start 27The Toolbox 36Warm-ups that fit the setting 39Clapping game 41Bingo 42Stop & go 4330 circles 44Ninja 45Marshmallow challenge 46Understand 47 Problem statement 49Design principles 53Interview for empathy 57Explorative interview 63Ask 5x why 675W+H questions 71Jobs to be done 75Extreme users/lead users 79Stakeholder map 83Emotional response cards 87Observe 91Empathy map 93Persona/user profile 97Customer journey map 103AEIOU 107Analysis questions builder 111Peers observing peers 115Trend analysis 119Define point of view 123“How might we...” question 125Storytelling 129Context mapping 133Define success 137Vision cone 141Critical items diagram 145Ideate 149Brainstorming 1512x2 matrix 155Dot voting 1596-3-5 method 163Special brainstorming 167Analogies & benchmarking as inspiration 171NABC 177Blue ocean tool & buyer utility map 181Prototype 185Frequently used kinds of prototypes 187Exploration map 195Prototype to test 199Service blueprint 203MVP 207Test 211Testing sheet 213Feedback capture grid 217Powerful questions in experience testing 221Solution interview 225Structured usability testing 229A/B testing 233Reflect 237I like, I wish, I wonder 239Retrospective “sailboat” 243Create a pitch 247Lean canvas 251Lessons learned 255Road map for implementation 259Problem to growth & scale innovation funnel 263Applications 267Universities: ME310 at Stanford University 269Companies: “Co-creation toolbox” by Siemens 273Intrapreneurship: “Kickbox” by Swisscom 277Transformation: “Digital transformation road map” 281Promotion of young talent: “Young innovators” 285Personal change: “Design thinking life 289Closing words 293Authors & contributors 296Sources and index 301Workshop Planning Canvas 309