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International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.

As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion in the workplace.

A classic text for accuracy and statistical precision.

Statistics for Business and Economics enables readers to conduct serious analysis of applied problems rather than running simple “canned” applications. This text is also at a mathematically higher level than most business statistics texts and provides readers with the knowledge they need to become stronger analysts for future managerial positions.

The eighth edition of this book has been revised and updated to provide readers with improved problem contexts for learning how statistical methods can improve their analysis and understanding of business and economics.

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter.

The 16th Edition attempts to capture the rapid evolution of our global marketplace. It takes a closer look at the types of organizations that permeate the widespread arena, competition and opportunities in emerging markets. It also examines how financial leadership can integrate the strategic and financial challenges that global businesses face today.

Gain an understanding of the international business markets like a professional using this bestselling text.

International Business: Environments and Operations, 17th Edition, Global Edition, by John D. Daniels, Daniel Sullivan, and Lee H. Radebaugh remains one of the most authoritative texts available on the subject. Striking a balance between integrated theory and meaningful practice, the authors help deepen your understanding using modern scenarios, examples and cases. Chapters develop your critical thinking skills by encouraging you to apply what you have learned. Ideal for courses in international business, this edition includes the latest information on relevant political, economic, social, and institutional changes.

With a range of features to benefit your learning, this practical text will enhance your understanding of international business and help you succeed in your course.

Also available with MyLab® Management

MyLab is the teaching and learning platform that empowers you to reach every student, personalising the learning experience and improving results for each student.

If you would like to purchase the physical text and MyLab® Management, search for;

9781292403496 International Business, Global Edition, 17th Edition plus MyLab Management with Pearson eText.

Package consists of:

MyLab® Management is not included. Students, if MyLab is a recommended component of the course, ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States.

E-commerce 2023–2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta®, TikTok®, Netflix®, YouTube®, Walmart®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition features all new or updated opening, closing, and “Insight on” cases. Coverage reflects the latest developments in business, technology, and society that impact e-commerce, with text, data, figures and tables updated through September 2022. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

personal code for getting the best from everyone.

We all know someone who is a natural 'people person'. They seem to understand what people really want, what they really think and what they really mean. They can effortlessly get people onside, and keep them happy and motivated.

Is there something they know that the rest of us don't? Is it something we can all learn? The answer is a resounding yes. They know The Rules of People.

These Rules are the guiding principles that show you how to connect with strangers, build strong relationships with friends and colleagues, and even get the best out of difficult people. They will help you say the right thing, do the right thing, and know instinctively how to handle every situation. You'll have relaxed, easy relationships and you'll be that person who gets on with everyone.

This edition includes a new bonus section, 10 Rules for Socialising, to help you enjoy a relaxed social life by doing it in ways that suit you.

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.

The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”

The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project.

Ranked as the most highly cited text in Business, Marketing, Accounting & Economics!

According to the Financial Times' Teaching Power Rankings (research by Open Syllabus)

With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation.

This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as:

This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Self-study prompts will further encourage you to apply what you have learned to your own research project.

Get data-confident with the worked examples, self-test questions, and downloadable datasets, and take the Heightening Awareness of Research Philosophy survey (HARP) to understand more about your own research philosophy and how it affects your research project.

Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research.

This edition is also available in Revel®.

Revel® is Pearson's newest way of delivering respected content. Fully digital and highly engaging, Revel replaces the textbook and gives you everything you need for the course, and more.

Informed by extensive research on how people read, think, and learn, Revel® is an interactive learning environment that enables you to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

The Pragmatic Guide to Driving Value and Disrupting Markets with Blockchain

"Blockchain’s potential to transform businesses has generated a tremendous amount of excitement across industries. However, it can be difficult for decision makers to develop a practical approach to blockchain for their specific business requirements. By identifying and clearly describing the value of blockchain for enterprises, as well as the processes required to harness blockchain to achieve business objectives, Blockchain for Business presents a startlingly concise yet comprehensive roadmap for business leaders. This book is an excellent resource for anyone looking to leverage blockchain to transform their business."

— Dr. Won-Pyo Hong, President & CEO of Samsung SDS

“Much has been written about blockchain in the past few years: what it is and what it is not (at various levels of detail), as well as the technology’s long-term strategic value for companies, industries, and economies. However, what we’ve been missing is a practical, operational, ‘how to’ set of steps for creating, implementing, and operating a blockchain-based solution. This book aims to fill that gap. It’s an invaluable tool for anyone ready to take the plunge and start taking advantage of this remarkable technology.”

—Irving Wladawsky-Berger, research affiliate, MIT; columnist, WSJ CIO Journal; VP Emeritus, IBM

"I will never be able to adequately express how useful this book will be to my class. In addition the great chapters on cybersecurity, I loved the Integration Models, especially 'Coexistence with Systems of Record.' Legacy integration with Blockchain is a critical barrier, and you nailed it!"

—Thomas Doty, JD, LLM - Adjunct Professor, University of New Hampshire Law

Blockchain enables enterprises to reinvent processes and business models and to pursue radically disruptive applications. Blockchain for Business is a concise, accessible, and pragmatic guide to both the technology and the opportunities it creates.

Authored by three experts from IBM’s Enterprise Blockchain practice, it introduces industry-specific and cross-industry use cases, and reviews best-practice approaches to planning and delivering blockchain projects. With a relentless focus on real-world business outcomes, the authors reveal what blockchain can do, what it can’t do yet, and where it’s headed.

Whether you’re a senior decision maker, technical professional, customer, or investor, Blockchain for Business will help you cut through the hype and objectively assess blockchain’s potential in your business.

Register your product for convenient access to downloads, updates, and/or corrections as they become available.

Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase a firm's value, the authors have embedded real-world mini-cases throughout, applying chapter concepts to the types of situations managers of real multinational firms encounter.

The 16th Edition attempts to capture the rapid evolution of our global marketplace. It takes a closer look at the types of organizations that permeate the widespread arena, competition and opportunities in emerging markets. It also examines how financial leadership can integrate the strategic and financial challenges that global businesses face today.

The industry-leading book in accounting methods and techniques, ideal for anyone taking a first course in financial accounting at university or college.

"Essential for introductory accounting teaching for both specialist and non-specialist students. It skilfully progresses from the basics, employing insightful examples and questions for effective experiential learning."

Kudz Munongi, Senior Lecturer in Finance and Accounting, University of Sunderland

Frank Wood's Business Accounting, 16th edition, is known for its clear, readable style and is one of the world's best-selling textbooks on financial accounting.

Ideal for those new to the field, as well as the more experienced students and professionals, this textbook will introduce you to essential ideas and methods in financial accounting - from the all-important terminology and techniques to the key financial statements.

Key features include:

Used by generations of students across the world, this hugely popular text provides a thorough and up-to-date introduction to the subject, including all the financial accounting fundamentals required by major accountancy exam bodies.

"Frank Wood's Business Accounting is an easy-to-read introductory financial accounting textbook that provides numerous worked examples and end-of-chapter questions of increasing complexity, which allows the reader to build up their accounting knowledge in a logical manner."

Associate Lecturer, The Open University

Pair this text with MyLab®Accounting

MyLab®Accounting enables students to master concepts and develop their accounting skills. By combining a range of over 775 varied questions and accounting problems with flexible tools to help students at point of need and short videos on crucial concepts, MyLab engages students and improves results. 

MyLab® Accounting is not included with this title. If you would like to purchase both the physical textbook and MyLab®Accounting (which also comes with the eBook), search for: 

9781292459578 Frank Wood's Business Accounting, 16th edition 'MyLab via Bundle', which consists of: 

Students, MyLab® should only be purchased when required by an instructor. If MyLab is a recommended/mandatory component of the course, please check with your instructor for the correct ISBN. Instructors, contact your Pearson representative for more information.

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.

The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and “data for good.”

This practical book will help you transform your business from a linear take-make-waste approach into one that is sustainable, circular, but also profitable, resilient, and competitive.

The triple crisis of climate change, pollution and biodiversity loss is demanding action from companies – resources are limited, supply chains are vulnerable, and consumers are demanding change. Business leaders face the challenge of shifting from a linear ‘take-make-waste’ approach to one that is circular, regenerative, resilient, and profitable to ensure long term success.

Whether you're just starting to explore circularity, or you are already actively advancing a circular business agenda, this book caters to your unique journey. It introduces a set of circular business model patterns as a pathway to transformation and creating value in a circular economy. It offers over 100 real-world case studies of circular business model innovation to highlight emerging trends, new opportunities, and the pathway to sustainable change.

Our goal is to empower YOU to actively craft your own circular transformation pathway, step by step, ensuring a hands-on and personalized journey toward implementing circular business models. This handbook is designed to be both practical and interactive. We have developed four guiding worksheets that will help you crystallize your insights, refine your strategy, and solidify your path toward a successful circular transformation. These tools serve as companions, ensuring that the journey from inspiration to implementation is tailored to your specific needs.

The New York Times and USA Today Bestseller!

Reinvent your marketing to keep up with an ever-changing marketplace

“A must-read for any business leader or marketer. It explains how brands must be true to their essence and be reinvented to remain relevant in this radically changed, information-rich, and Internet-oriented world.”—Robert Hanson, President, Global Levi’s® Brand, Levis Strauss & Co.

“Pearson makes the clearest statement yet about the new world of marketing, as he makes the difficult and complex concepts of brands and reinvention understandable to everyone.”—Bob Jeffrey, CEO, JWT

“When it comes to global brands, Pearson has no peers. His understanding of how companies and enterprises that breakaway from their competitors and reinvent their businesses will inherit the next era of global commerce is revolutionary.”—Michel Recalt, Director of Marketing and Brand Strategy, LVMH Moet Hennessy Louis Vuitton

“The Old Rules of Marketing are Dead presents a new reality: marketing must be reinvented if it is to remain relevant by placing a premium on business acumen, strategy and communications.”—MaryLee Sachs, Chairman U.S., Hill & Knowlton

“Pearson has distilled 27 years of business experience into a book that shows the old ways of marketing have been replaced by new more up-to-date approaches and concepts to reinvent businesses and brands—and drive profitable sales.”—Stephen G. Butler, retired Chairman / CEO, KPMG International / KPMG LLP

“Tim Pearson’s name is synonymous with strategy, value-proposition development, and marketing. From now on, it will be synonymous with reinvention and the new ‘do or die’ rules of business.”—Mark A. Emkes, retired Chairman, CEO and President, Bridgestone Americas

“Every leader and company director must learn the fundamental rules and principles of reinvention that will bring marketing into the 21st century. Reinvention must be the byword for this post-Great Recession era and the changes it requires that will make companies and businesses of all sizes great.”—R. David Hoover, Chairman, President and CEO, Ball Corporation

About the Book:

Revolutionary new technologies developed over the past decade have completely changed the way humans communicate and transact business. Not exactly late-breaking news for most people of the world . . . except for those who are supposed to be marketing to them. While consumers, customers, and marketplaces have adapted to these new realities, most marketers have not.

Renowned marketing expert Tim Pearson explains why you need to sever your ties to the comfortable old ways of marketing—and bring your company’s marketing into the twenty-first century.

Too many marketers still operate as if strategy necessarily depends upon predetermined budgets; advertising is the catch-all to every problem; and marketing results can’t be measured. It all adds up to the age-old belief that marketing is an art, not a science—which couldn’t be further from the truth.

The Old Rules of Marketing Are Dead is a road map for breaking out of old, established—and increasingly ineffective—routines and reinventing your organization’s marketing by:

From research frameworks and concept development to planning, budgeting, media placement, and program implementation, marketers have not kept up—to the detriment of themselves and their companies. Completely revamping old-school marketing is the only way to drive profitable sales, create growing brands, and increase market share in today’s post–Great Recession business landscape.

Pearson calls for nothing short of a marketing revolution. You must throw out almost everything you hold dear and embrace technology, a new role in business, and real accountability. The Old Rules of Marketing Are Dead has what you need to reinvent your products, your services—and your future.

Will your new business idea fly? Find out upfront, before you invest one dime! Will It Fly? introduces the first intuitive, practical tool for assessing and refining new business ideas. Fast, confidential, and reliable, it addresses 44 key elements of success, distilling experience from more than 200 business launches. Use it to fine-tune your idea... protect yourself and your investors... quickly evaluate multiple options... and dramatically improve your odds of success. Indispensable for every entrepreneur, investor, and advisor... even corporate planners and "intrapreneurs"!

For undergraduate business ethics courses. The ethical training business students need to be successful in today’s challenging business world. Recent scandals have created a mistrust that has spread through the entire business sector, jeopardising public confidence in the stock market and economy. Now more than ever, it’s important for students to understand the moral foundations, rules, and implications that are vital to the core of business. Business Ethics presents an in-depth introduction of business ethics that emphasises the role of ethics as a critical part to management success.

This widely used business ethics book begins by introducing students/readers to moral reasoning. A collection of readings and cases from both philosophical literature and business articles apply ethical theory to real-life business situations. Well-known scandals involving companies like Enron, WorldCom, Tyco, Merrill Lynch, and Parmalat have increased public awareness of business ethics, underscored its importance, and ushered in a new era of increased corporate regulation and governance.

Now, more than ever, a student planning on entering the business world, and anyone working for a corporation, investing in stock, or even interacting with businesses will benefit from a basic understanding of business ethics.

The Cavusgil/Knight/Riesenberger author team’s new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.