Felix Wortmann – författare

Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

 

Amazon and Alibaba are facilitators of transactions between sellers and buyers Apple connects app developers with app users Google facilitates transactions between ordinary web surfers and advertisers.

 

Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

In the realm of global commerce, Europe has long been renowned for its exceptional hardware products, dominating markets with its machine tools and luxury automobiles. However, it has lost the Internet game and consumes almost all Internet services from the USA and has China on the rise in all dimensions. However, with the emergence of the Internet of Things, the convergence of hardware-based products with software-based services offers a new avenue for success.Understanding Products as Services discusses how to succeed in the emerging hybrid economy, in which the term ‘hybrid’ represents the mixture of digital and physical products and services that is required to offer a state-of-the-art customer experience. The authors do not rely on lofty concepts but propose tangible and validated tools.Whether you are an industry professional, an entrepreneur, a business student, or a researcher, Understanding Products as Services serves as an indispensable guide for navigating the hybrid economy, enabling you to leverage the integration of hardware and software, and propel your organization to the forefront of innovation and success.

Das Internet der Dinge (Internet of Things – IoT) ist längst Realität. Mehr oder weniger intelligente Dinge messen, analysieren und kommunizieren weltweit, verbunden über das Internet, mit anderen Dingen. Sei es die Optimierung eines bestehenden Prozesses, die Erweiterung eines solchen, ein smartes Produkt oder gleich der Aufbau eines völlig neuen Geschäftsmodells – IoT-Konzepte bilden oft die Grundlage dafür. Das grundsätzliche Potential (Warum?) des Internets der Dinge ist vielfach bewiesen. Das „Wie?“ und das „Wofür?“ sind die Fragen, die es zu beantworten gilt. Welche Prozesse bieten das meiste Potential für eine Vernetzung? An welchen Stellen steht der Aufwand nicht im Verhältnis zum Mehrwert? Welche Technologien stehen zur Verfügung und passen zum entsprechenden Szenario? Wie müssen Geschäftspartner in einem Ecosystem eingebunden werden und welche sicherheitsrelevanten oder auch rechtlichen Probleme gilt es zu lösen?Die Autoren aus Wissenschaft und Praxis desvorliegenden Werkes greifen in ihren Beiträgen genau diese Fragestellungen auf und bieten konzeptionelle, prototypische bzw. praxisnahe Antworten und Lösungswege an.