Oliver Gassmann – författare
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59 produkter
59 produkter
Häftad, Engelska, 2023
273 kr
Skickas inom 7-10 vardagar
Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.
Amazon and Alibaba are facilitators of transactions between sellers and buyers Apple connects app developers with app users Google facilitates transactions between ordinary web surfers and advertisers.
Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.
Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.
Häftad, Engelska, 2025
252 kr
Skickas inom 7-10 vardagar
A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.
The Business Model Navigator allow you to innovate, test and implement new business models within your industry.
Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
E-bok
PDF, Engelska, 2019267 kr
Läs direkt efter köp
Transformation through digital innovation is becoming an imperative for every city. The ‘Smart City’ concept promises to solve the most urgent queries of progressive urbanization in the area of mobility, energy, water supply, security, housing deprivation, and inclusion. Despite the exploitation of existing potential in lighthouse-cities that include Barcelona, London, Munich, Lyon, and Vienna, the less tenacious pursuit of smart city possibilities in the majority of municipalities has resulted in major discrepancies between leading smart cities and those that are less aspirational. Although the necessity of action is frequently recognized, an appropriate path of action remains obscure. Smart Cities: Introducing Digital Innovation to Cities offers answers, with clarifying examples, to questions that have remained unanswered for many cities. The book identifies and addresses the core elements and potential of smart cities, best practice methods and tools to be implemented, as well as how diverse stakeholders might be effectively integrated. Based on perennial international research in the field of smart cities, this book brings together the authors'' collective experience in practice-based political, administrative, and economic projects to provide a common framework to guide and engage key stakeholders in the transformation and realization of smart cities.
Inbunden, Engelska, 2019
252 kr
Skickas inom 5-8 vardagar
Transformation through digital innovation is becoming an imperative for every city. The ‘Smart City’ concept promises to solve the most urgent queries of progressive urbanization in the area of mobility, energy, water supply, security, housing deprivation, and inclusion. Despite the exploitation of existing potential in lighthouse-cities that include Barcelona, London, Munich, Lyon, and Vienna, the less tenacious pursuit of smart city possibilities in the majority of municipalities has resulted in major discrepancies between leading smart cities and those that are less aspirational. Although the necessity of action is frequently recognized, an appropriate path of action remains obscure. Smart Cities: Introducing Digital Innovation to Cities offers answers, with clarifying examples, to questions that have remained unanswered for many cities. The book identifies and addresses the core elements and potential of smart cities, best practice methods and tools to be implemented, as well as how diverse stakeholders might be effectively integrated. Based on perennial international research in the field of smart cities, this book brings together the authors' collective experience in practice-based political, administrative, and economic projects to provide a common framework to guide and engage key stakeholders in the transformation and realization of smart cities.
E-bok
Engelska, 2019267 kr
Läs direkt efter köp
Transformation through digital innovation is becoming an imperative for every city. The ‘Smart City’ concept promises to solve the most urgent queries of progressive urbanization in the area of mobility, energy, water supply, security, housing deprivation, and inclusion. Despite the exploitation of existing potential in lighthouse-cities that include Barcelona, London, Munich, Lyon, and Vienna, the less tenacious pursuit of smart city possibilities in the majority of municipalities has resulted in major discrepancies between leading smart cities and those that are less aspirational. Although the necessity of action is frequently recognized, an appropriate path of action remains obscure. Smart Cities: Introducing Digital Innovation to Cities offers answers, with clarifying examples, to questions that have remained unanswered for many cities. The book identifies and addresses the core elements and potential of smart cities, best practice methods and tools to be implemented, as well as how diverse stakeholders might be effectively integrated. Based on perennial international research in the field of smart cities, this book brings together the authors'' collective experience in practice-based political, administrative, and economic projects to provide a common framework to guide and engage key stakeholders in the transformation and realization of smart cities.
Del 11 - The International Library of Critical Writings on Business and Management series
International Management of Research and Development
Inbunden, Engelska, 2008
4 930 kr
Skickas inom 5-8 vardagar
International Management of Research and Development brings together the most influential contributions to managing, organising and coordinating R&D and innovation on a global scale. In addition to papers on the fundamental principles, trends and drivers of international R&D, it covers strategies and operations of global R&D. It also provides an introduction to modern concepts such as knowledge networks, open innovation and virtual innovation. It is a key reference collection for professors and researchers wishing to understand the practical implications of industrial R&D and a valuable resource for chief technology and innovation officers keen to develop their corporate R&D more systematically.
Häftad, Engelska, 2019
637 kr
Skickas inom 10-15 vardagar
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early-stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.
Inbunden, Engelska, 2020
845 kr
Skickas inom 10-15 vardagar
This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US.A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBMA really comprehensive, all-in book about Patents – strategy, value, management and commercialization. And not forgetting what they are for – foster innovation.Dr. Joerg Thomaier, Head of IP Bayer Group
E-bok
Engelska, 2020773 kr
Läs direkt efter köp
This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US.A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBM
A really comprehensive, all-in book about Patents – strategy, value, management and commercialization. And not forgetting what they are for – foster innovation.
Dr. Joerg Thomaier, Head of IP Bayer Group
Häftad, Engelska, 2021
599 kr
Skickas inom 10-15 vardagar
This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students.The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US.A reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book. Thomas Landolt, Managing Director, IBMA really comprehensive, all-in book about Patents – strategy, value, management and commercialization. And not forgetting what they are for – foster innovation.Dr. Joerg Thomaier, Head of IP Bayer Group
Häftad, Engelska, 2021
264 kr
Skickas
How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question.Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation.This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.
E-bok
Engelska, 2021441 kr
Läs direkt efter köp
How do you develop business in a world certain to be dominated by Internet of Things, Artificial Intelligence, and the Economy of Things?This book brings together leading scholars from academia, established practitioners, and thought-leading consultants who analyse and provide guidance to answer this question.Case studies, checklists, success factors, help readers get a grip on this fast-paced development. At the same time, the authors do not shy away from addressing the hurdles and barriers to implementation.This book provides an essential food-for-thought for leaders and managers, both visionary and pragmatic, who are faced with the responsibility of steering their business through these challenging, yet exciting, times.
Inbunden, Engelska, 2024
313 kr
Skickas inom 5-8 vardagar
“A must-read for every innovator and transformator!”- - Franziska Tschudi Sauber, President of the Board, Weidmann Group"Collaborative Advantage is packed with great examples and useful insights into innovating for the future. It is an essential guide for anyone interested in Open Innovation."- - Henry Chesbrough, author of Open Innovation, Professor UC Berkeley“In today’s dynamic markets, companies need to collaborate to have access to all assets and capabilities necessary to out-innovate competitors. However, to collaborate effectively is an organizational capability that needs to be build and nurtured. This book shows how.”- - Claudio Feser, Co-Founder Leadership Practice McKinsey & Company“Transformation is a necessity in the new business environment. Collaborative Advantage outlines how to do it in a sustainable way.”- - Marianne Janik, CEO Microsoft Germany The world is changing faster than ever before. Technological disruptions, AI, digital value chains, new ecosystems, and hyper competition are challenging companies. How can managers keep up with the speed of change? Dominant thinking has centered around the concept of ‘competitive advantage,’ - taught to generations of MBA students. But this is no longer enough. Instead, leaders have to think much more in terms of which networks and partnerships they can leverage in order to create and secure the future of their company. Collaborative advantage is the new imperative for the next decades. In this book, the authors analyze how exceptional leaders have not only survived but thrived in volatility by skillfully orchestrating agile collaborative networks with customers, partners and start-ups. In-depth case studies and personal reflections of these leaders provide you with actionable inspirations for your own practice. Underpinned with cutting edge research, it illustrates how these collaborations can be managed in a data-driven way.
E-bok
Engelska, 2024408 kr
Läs direkt efter köp
“A must-read for every innovator and transformator!”
- - Franziska Tschudi Sauber, President of the Board, Weidmann Group
"Collaborative Advantage is packed with great examples and useful insights into innovating for the future. It is an essential guide for anyone interested in Open Innovation."
- - Henry Chesbrough, author of Open Innovation, Professor UC Berkeley
“In today’s dynamic markets, companies need to collaborate to have access to all assets and capabilities necessary to out-innovate competitors. However, to collaborate effectively is an organizational capability that needs to be build and nurtured. This book shows how.”
- - Claudio Feser, Co-Founder Leadership Practice McKinsey & Company
“Transformation is a necessity in the new business environment. Collaborative Advantage outlines how to do it in a sustainable way.”
- - Marianne Janik, CEO Microsoft Germany
The world is changing faster than ever before. Technological disruptions, AI, digital value chains, new ecosystems, and hyper competition are challenging companies. How can managers keep up with the speed of change? Dominant thinking has centered around the concept of ‘competitive advantage,’ - taught to generations of MBA students. But this is no longer enough. Instead, leaders have to think much more in terms of which networks and partnerships they can leverage in order to create and secure the future of their company. Collaborative advantage is the new imperative for the next decades.
In this book, the authors analyze how exceptional leaders have not only survived but thrived in volatility by skillfully orchestrating agile collaborative networks with customers, partners and start-ups. In-depth case studies and personal reflections of these leaders provide you with actionable inspirations for your own practice. Underpinned with cutting edge research, it illustrates how these collaborations can be managed in a data-driven way.
Häftad, Engelska, 2025
311 kr
Skickas inom 10-15 vardagar
“A must-read for every innovator and transformator!”- - Franziska Tschudi Sauber, President of the Board, Weidmann Group"Collaborative Advantage is packed with great examples and useful insights into innovating for the future. It is an essential guide for anyone interested in Open Innovation."- - Henry Chesbrough, author of Open Innovation, Professor UC Berkeley“In today’s dynamic markets, companies need to collaborate to have access to all assets and capabilities necessary to out-innovate competitors. However, to collaborate effectively is an organizational capability that needs to be build and nurtured. This book shows how.”- - Claudio Feser, Co-Founder Leadership Practice McKinsey & Company“Transformation is a necessity in the new business environment. Collaborative Advantage outlines how to do it in a sustainable way.”- - Marianne Janik, CEO Microsoft Germany The world is changing faster than ever before. Technological disruptions, AI, digital value chains, new ecosystems, and hyper competition are challenging companies. How can managers keep up with the speed of change? Dominant thinking has centered around the concept of ‘competitive advantage,’ - taught to generations of MBA students. But this is no longer enough. Instead, leaders have to think much more in terms of which networks and partnerships they can leverage in order to create and secure the future of their company. Collaborative advantage is the new imperative for the next decades. In this book, the authors analyze how exceptional leaders have not only survived but thrived in volatility by skillfully orchestrating agile collaborative networks with customers, partners and start-ups. In-depth case studies and personal reflections of these leaders provide you with actionable inspirations for your own practice. Underpinned with cutting edge research, it illustrates how these collaborations can be managed in a data-driven way.
Inbunden, Tyska, 2024
472 kr
Skickas inom 10-15 vardagar
Dieses Buch untersucht und beleuchtet die wichtigsten Herausforderungen, denen sich die pharmazeutische Industrie in einem zunehmend wettbewerbsorientierten Umfeld mit inflationären F&E-Investitionen und verschärftem Kostendruck stellen muss. Die Autoren stellen drei Quellen der pharmazeutischen Innovation vor: neue Managementmethoden in der Arzneimittelentwicklung, neue Technologien als Voraussetzung für Spitzenforschung und -entwicklung und neue Formen der Zusammenarbeit und Internationalisierung, wie z. B. Open Innovation in den frühen Phasen der Forschung und Entwicklung. Neue Modelle und Methoden werden anhand von Fallbeispielen aus Europa, den USA und Asien illustriert. Diese dritte, vollständig überarbeitete Auflage wurde erweitert, um die neuesten Entwicklungen im Bereich der offenen und kollaborativen Innovation, die größere strategische Bedeutung von Risikokapital und Investitionen in der Frühphase sowie die neue Palette an aufkommenden Technologien, die jetzt in der pharmazeutischen Innovation eingesetzt werden, zu berücksichtigen.
E-bok
Tyska, 2024489 kr
Läs direkt efter köp
Dieses Buch untersucht und beleuchtet die wichtigsten Herausforderungen, denen sich die pharmazeutische Industrie in einem zunehmend wettbewerbsorientierten Umfeld mit inflationären F&E-Investitionen und verschärftem Kostendruck stellen muss. Die Autoren stellen drei Quellen der pharmazeutischen Innovation vor: neue Managementmethoden in der Arzneimittelentwicklung, neue Technologien als Voraussetzung für Spitzenforschung und -entwicklung und neue Formen der Zusammenarbeit und Internationalisierung, wie z. B. Open Innovation in den frühen Phasen der Forschung und Entwicklung. Neue Modelle und Methoden werden anhand von Fallbeispielen aus Europa, den USA und Asien illustriert. Diese dritte, vollständig überarbeitete Auflage wurde erweitert, um die neuesten Entwicklungen im Bereich der offenen und kollaborativen Innovation, die größere strategische Bedeutung von Risikokapital und Investitionen in der Frühphase sowie die neue Palette an aufkommenden Technologien, die jetzt in der pharmazeutischen Innovation eingesetzt werden, zu berücksichtigen.
Inbunden, Engelska, 2025
449 kr
Skickas inom 10-15 vardagar
Business Innovation is key to the continuing prosperity of firms and to the resolution of environmental and societal grand challenges alike. It has, therefore, become one of the core fields of academic inquiry of our times. It is, however, also an inherently inter-disciplinary subject, inviting contributions from a variety of disciplines. Due to their diverse backgrounds, scholars interested in business innovation frequently lack a “common language” and a shared base of knowledge to integrate their individual contributions effectively.This revised and updated edition starts with the fundamental considerations concerning the role of theories, different types of theories, and different forms of logical reasoning in this field. It goes on to present seven different schools of thought about business innovation, before concluding with the main theories currently used to study business innovation.‘Exploring the Field of Business Innovation’ aims at making this domain more accessible to scholars irrespective of their background and career stage, fostering the inter-disciplinary debate, and inspiring researchers to look at this phenomenon from new and different angles.
E-bok
Engelska, 2025551 kr
Läs direkt efter köp
Business Innovation is key to the continuing prosperity of firms and to the resolution of environmental and societal grand challenges alike. It has, therefore, become one of the core fields of academic inquiry of our times. It is, however, also an inherently inter-disciplinary subject, inviting contributions from a variety of disciplines. Due to their diverse backgrounds, scholars interested in business innovation frequently lack a “common language” and a shared base of knowledge to integrate their individual contributions effectively.This revised and updated edition starts with the fundamental considerations concerning the role of theories, different types of theories, and different forms of logical reasoning in this field. It goes on to present seven different schools of thought about business innovation, before concluding with the main theories currently used to study business innovation.‘Exploring the Field of Business Innovation’ aims at making this domain more accessible to scholars irrespective of their background and career stage, fostering the inter-disciplinary debate, and inspiring researchers to look at this phenomenon from new and different angles.
- Nyhet
Inbunden, Engelska, 2026
982 kr
Skickas inom 11-20 vardagar
Innovation must translate into tangible value to sustain competitive advantage. As AI accelerates invention and global patenting shifts eastward, managing intellectual property (IP) is now as vital as overseeing factories or R&D.Patent Management offers a practical guide for executives, innovators, and academics to harness patents as drivers of value in dynamic markets. Blending decades of global research with industry collaboration, the book covers:Winning IP Strategies: Use offensive and defensive tactics to compete globally.Future-proofing: Adapt patent strategy to AI, blockchain, and emerging tech.Successful practices: Learn from top firms and public-sector initiatives.Proven tools: Apply frameworks for start-ups, SMEs, and large corporations.Built on projects with leading organizations like the European Commission and WIPO, this book connects theory and practice to make IP a lasting competitive edge.About the reviewsA reference for managers who want to bring information technology innovation with a clear intellectual property strategy to the market. A very readable book.Thomas Landolt, former Managing Director, IBMA really comprehensive, all-in book about patents—strategy, value, management and commercialization. And not forgetting what they are for—foster innovation.Dr. Joerg Thomaier, former Head of IP Bayer GroupAn excellent tool for those who aim for professional management of the intangible assets of companies and other organizations.“Best Patent Book” award winner, IPKat blog
Inbunden, Engelska, 2013
891 kr
Skickas inom 10-15 vardagar
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
E-bok
PDF, Engelska, 2013786 kr
Läs direkt efter köp
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
Häftad, Engelska, 2016
637 kr
Skickas inom 10-15 vardagar
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions, technological listening posts in global R&D settings, cross-industry innovation processes, open innovation, and IP cycle management. Contributions are based on latest research and cases studies on this new paradigm. The authors investigate this phenomenon, linking the practice of the early innovation phase to the established body of innovation research. Conceptional articles complement case studies to provide the reader with insight on managing the fuzzy front end of innovation. Lessons learned with success factors and checklists complement each chapter.
Inbunden, Engelska, 2016
802 kr
Skickas inom 11-20 vardagar
Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far proved to be more than just a sub-discipline of strategy or innovation research. Exploring the field of Business Innovation demonstrates the importance of the discipline as a more specialized management research field and offers new understandings of this important subject. It presents ‘grand theories’ that will help researchers approach BMI through a different angle and describes business models as phenomena, enabling readers to understand their patterns and mechanisms. Reviewing the most important academic work on the subject over the last 15 years, the authors aim to open up the debate and inspire researchers to look at this phenomenon from new and different angles.
E-bok
PDF, Engelska, 2016978 kr
Läs direkt efter köp
Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far proved to be more than just a sub-discipline of strategy or innovation research. Exploring the field of Business Innovation demonstrates the importance of the discipline as a more specialized management research field and offers new understandings of this important subject. It presents ‘grand theories’ that will help researchers approach BMI through a different angle and describes business models as phenomena, enabling readers to understand their patterns and mechanisms. Reviewing the most important academic work on the subject over the last 15 years, the authors aim to open up the debate and inspire researchers to look at this phenomenon from new and different angles.
Inbunden, Engelska, 2018
865 kr
Skickas inom 10-15 vardagar
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early-stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.
E-bok
Engelska, 2018815 kr
Läs direkt efter köp
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early-stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.
Häftad, Engelska, 2018
911 kr
Skickas inom 5-8 vardagar
Presenting a broad literature review of scholarly work in the area of Business Model Innovation, this new book analyses 50 management theories in the context of BMI to yield valuable new insights. Research on BMI is still in its infancy and has so far proved to be more than just a sub-discipline of strategy or innovation research. Exploring the field of Business Innovation demonstrates the importance of the discipline as a more specialized management research field and offers new understandings of this important subject. It presents ‘grand theories’ that will help researchers approach BMI through a different angle and describes business models as phenomena, enabling readers to understand their patterns and mechanisms. Reviewing the most important academic work on the subject over the last 15 years, the authors aim to open up the debate and inspire researchers to look at this phenomenon from new and different angles.
E-bok
PDF, Tyska, 2015554 kr
Läs direkt efter köp
Innovationen und neue Technologien generieren Mehrwert und zeigen Wege aus der Kostenfalle heraus. In hoch entwickelten Ländern, wie z. B. USA, Deutschland und Schweiz, findet nur die Hälfte des Wachstums über Arbeit und Kapital statt; die ande re Hälfte findet über Technologie und Innovation statt. Studien zeigen, dass innovative Unternehmen im Durchschnitt höhere Margen erzielen. ''Deutschland soll wieder ein Land der Ideen werden'', forderte daher Bundespräsident Köhler bei seiner Antrittsre de. Doch Ideen alleine reichen nicht, viele Fragen sind hier noch offen: Wie sollen neue Technologien und Innovationen geführt werden? Welche Technologien soll man aus wählen? Wie wird Innovation organisiert? Wie werden Innovationsprozesse effektiv und effizient geführt? Wie soll man Innovationen vermarkten? Welche Methoden stehen zur Verfügung, welche haben sich bewährt? Wie lassen sich Innovationen wirk sam schützen? Die Anforderungen an das Management von Innovationen haben sich in den letzten Jahren deutlich verändert: Weitere Globalisierung des Wettbewerbs, Fragrnentierung der Märkte und zunehmende Individualisierung der Kundenwünsche erfordern eine höhere Produktvielfalt und oft kürzere Innovationszyklen. Auf der anderen Seite stei gen Komplexität und Dynamik der Technologieentwicklung stark an; die "low han ging fruits" sind schon lange gewonnen, eskalierende F&E-Kosten und steigende Kommerzialisierungsrisiken von Innovationen sind unmittelbare Folgen. Mit zunehmender Technologiedynamik wird das Technologie- und Innovations management zu einer zentralen Funktion der Unternehmensführung, in zahlreichen Branchen sogar die wichtigste Führungsfunktion eines Unternehmens zur Schaffung von komparativen Wettbewerbsvorteilen. Die betriebswirtschaftlichen Perspektiven auf das Management von Technologie und Innovation spiegeln einen Querschnitt durch die gesamte Betriebswirtschaftslehre wider.
Inbunden, Tyska, 2020
548 kr
Skickas inom 3-6 vardagar