The Business Model Navigator

Prof. Dr. Oliver Gassmann is Full Professor and Director at the Institute of Technology Management at the University of St. Gallen, Switzerland. Prior to this, he was leading corporate research within the Schindler Group. Gassmann has been recognized as one of the most active innovation scholars (IAMOT) and as one of the leading economists in Germany (FAZ). He received the prestigious Scholarly Impact Award from the Journal of Management and the Citation of Excellence Award from the Emerald Group. He has also founded three spin-off companies and serves on several academic, economic and political boards.   Prof. Dr. Karolin Frankenberger is Full Professor and Director at the Institute of Management & Strategy at the University of St. Gallen. She is also the Academic Director of the St. Gallen Executive MBA. Prior to her academic career Frankenberger worked seven years with the management consultancy McKinsey & Company. Her academic research has won several prestigious awards and recently she was named Thinker of the month by Thinkers50, the world's foremost resource for sharing leading management ideas of our age. Frankenberger has also founded a spin-off and she is actively involved in supporting company leaders, from numerous industries worldwide, in their strategy and innovation challenges.

• PART ONE How to drive business model innovation What is a business model and why should it be innovated? The Business Model Navigator Managing change PART TWO 55+ winning business models – and what they can do for you  Add-On Affiliation Aikido Auction Barter Cash Machine Cross-Selling Crowdfunding Crowdsourcing Customer Loyalty Digitalisation Direct Selling E-commerce Experience Selling Flat Rate Fractional Ownership Franchising Freemium From Push to Pull Guaranteed Availability Hidden Revenue Ingredient Branding Integrator Layer Player Leverage Customer Data Licensing Lock-In Long Tail Make More of It Mass Customisation No Frills Open Business Open Source Orchestrator Pay Per Use Pay What You Want Peer to Peer Performance-Based Contracting Razor and Blade Rent Instead of Buy Revenue Sharing Reverse Engineering Reverse Innovation Robin Hood Self-Service Shop in Shop Solution Provider Subscription Supermarket Target the Poor Trash to Cash Two-Sided Market Ultimate Luxury User Design White Label Sensor as a Service Virtualisation Object Self-Service Object as Point of Sale Prosumer PART THREE Finished reading? Let's implement!  10 recommendations to innovate your business model The 55+ models at a glance Glossary