Pyramid Principle, The

Logic in Writing and Thinking

AvBarbara Minto

Häftad, Engelska, 2021

Del i serien Financial Times Series

580 kr

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Beskrivning

GET THE MAXIMUM IMPACT WITH THE MINIMUM EFFORT.

The Pyramid Principle is the international best-seller on how to think creatively, reason lucidly and produce crisp, clear, compelling business writing.

Join the tens of thousands of people worldwide who have benefited from Barbara Minto's technique, to present your thinking so clearly that the ideas jump off the page and into the mind of the reader.

Can your writing do without it?

Produktinformation

Utgivningsdatum:2021-03-23
Mått:230 x 10 x 140 mm
Vikt:405 g
Format:Häftad
Språk:Engelska
Serie:Financial Times Series
Antal sidor:240
Upplaga:3
Förlag:Pearson Education
ISBN:9781292372266

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Mer om författaren

Barbara Minto holds an MBA from the Harvard Business School. Her course reflects insights drawn from more than 30 years of conducting courses worldwide at major consulting firms and corporations. The phrase “Take this and make it Minto” is common in many of these organizations and the Minto Pyramid Principle is considered the ‘lingua franca' for serious-minded professionals, especially those who want to be listened to and earnestly wish to advance their careers.

Innehållsförteckning

Preface Intro to Part I - The Minto Pyramid Principle: Logic in WritingPART 1 THE PYRAMID PRINCIPLE: LOGIC IN WRITING 1. Why a pyramid structure 2. The substructures within the pyramid 3. How to build a pyramid structure 4. Fine points of introductions 5. Deduction and induction: the difference 6. How to highlight the structure Intro to Part 2 - The Minto Pyramid Principle: Logic in ThinkingPART 2 THE PYRAMID PRINCIPLE: LOGIC IN THINKING 7. Questioning the order of a grouping 8. Questioning the problem-solving process 9. Questioning the summary statement 10. Putting it into readable words Appendix: Problem Solving in Structureless Situations