Bernard Marr is a leading global authority and best-selling author on organisational performance and business success. He regularly advises leading companies, organisations and governments across the globe, making him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. He is acknowledged by the CEO Journal as one of today’s leading business brains. Bernard has written a number of seminal books and over 200 high profile reports and articles on managing organisational performance.

“Marr delivers a must-read book for anyone in business. It will help you focus on the metrics that really matter” Gerry Pimm, Strategy, Planning & Performance Manager, Citizens Advice  “Bernard Marr’s book is an incredibly valuable resource for any manager. Extremely clear, concise, and most importantly immensely practical.” Dean R. Spitzer PhD, author of Transforming Performance Measurement.

• ContentsIntroduction PART ONE Financial perspective1 Net profit 2 Net profit margin 3 Gross profit margin 4 Operating profit margin 5 EBITDA 6 Revenue growth rate7 Total shareholder return (TSR) 8 Economic value added (EVA) 9 Return on investment (ROI)10 Return on capital employed (ROCE) 11 Return on assets (ROA) 12 Return on equity (ROE) 13 Debt-to-equity (D/E) ratio 14 Cash conversion cycle (CCC) 15 Working capital ratio16 Operating expense ratio (OER) 17 CAPEX to sales ratio18 Price/earnings ratio (P/E ratio) &nbs