Management of the Fuzzy Front End of Innovation

AvOliver Gassmann,Fiona Schweitzer

Inbunden, Engelska, 2013

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Beskrivning

Management of the Fuzzy Front End of Innovation

Produktinformation

Utgivningsdatum:2013-10-21
Mått:155 x 235 x 25 mm
Vikt:726 g
Format:Inbunden
Språk:Engelska
Antal sidor:339
Upplaga:2014
Förlag:Springer International Publishing AG
ISBN:9783319010557

Utforska kategorier

Affärsutveckling inom Ekonomi och Ledarskap
Affärsförhandlingar inom Ekonomi och Ledarskap
Affärsapplikationer inom Data och IT

Innehållsförteckning

Conceptual Part: Managing the Unmanageable: The Fuzzy Front End of Innovation.- Structuring the Front End of Innovation.- Integrating Customers at the Front End of Innovation.- Out of Bounds: Cross-Industry Innovation Based on Analogies.- Trend Scanning, Scouting and Foresight Techniques.- Crowdsourcing as an Innovation Tool.- Revolutionizing the Business Model.- Managing the Intellectual Property Portfolio.- Applying Cross-Industry Networks in the Early Innovation Phase.- Dancing with Ambiguity: Causality Behavior, Design Thinking, and Triple-Loop-Learning.- Leveraging Creativity.- A Design Perspective on Sustainable Innovation.- Practical Cases: 3M: Beyond the 15% Rule.- ABB: Integrating the Customer.- Bayer: Strategic Management of the Early Innovation Phase.- BGW: Partnering the Outside-in Process - The Expert Innovation Journey.- Emporia: The Merits of Online Idea Competitions.- Evonik Industries - Managing Open Innovation.- Case: Google Ventures.- Idea Generation in the Consumer Business at Henkel.- Crowdsourcing - How Social Media and the Wisdom of the Crowd Change Future Companies.- Building a Bridge from Research to the Market: IBM's Industry Solutions Labs.- The MINI Countryman: Successful Management of the Early Stage in a Cooperative Product Development Environment.- Controlling the Early Innovation Phase at Autoneum.- SAP: Bringing Economic Viability to the Front End of Innovation.- Sprint Radar: Community-Based Trend Identification.- Landis+Gyr: Designing and Analyzing Business Models in Value Networks.- voestalpine Anarbeitung: Commercialization Framework for Technology Development Projects.- Volkswagen: Open Foresight at the Front End of Research Innovation.- Fuzzy Front End of Innovation: Quo Vadis?