Integrated Marketing Communication (inbunden)
Format
Häftad (Paperback)
Språk
Engelska
Serie
Integrated Marketing Communication
Antal sidor
286
Utgivningsdatum
2018-08-31
Förlag
Bloomsbury Publishing Plc
Dimensioner
229 x 152 x 13 mm
Vikt
227 g
ISBN
9781498540049

Integrated Marketing Communication

Creating Spaces for Engagement

Häftad,  Engelska, 2018-08-31
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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.
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Övrig information

Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington. Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.