Integrated Marketing Communication (inbunden)

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Format: Häftad (Paperback)
Språk: Engelska
Serie: Integrated Marketing Communication
Antal sidor: 286
Utgivningsdatum: 2018-08-31
Förlag: Bloomsbury Publishing Plc
Dimensioner: 229 x 152 x 13 mm
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ISBN: 9781498540049

Integrated Marketing Communication

Name: Integrated Marketing Communication
Price: 573.00 SEK
Availability: InStock
Author: Jeanne M Persuit, Christina L Mcdowell Marinchak, Christina L McDowell Marinchak
ISBN: 9781498540049

Creating Spaces for Engagement

av Jeanne M Persuit, Christina L Mcdowell Marinchak, Christina L McDowell Marinchak

Häftad, Engelska, 2018-08-31

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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication.

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Jeanne M. Persuit is associate professor in the Department of Communication Studies at the University of North Carolina Wilmington. Christina L. McDowell Marinchak is assistant professor in the Management and Marketing Department at the University of Alaska Anchorage.