Advances in National Brand and Private Label Marketing
Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen
Häftad
1 094 kr
Advances in National Brand and Private Label Marketing
Seventh International Conference, 2020
AvFrancisco J. Martinez-Lopez,Juan Carlos Gázquez-Abad
Häftad, Engelska, 2020
Del i serien Springer Proceedings in Business and Economics
1 442 kr
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Beskrivning
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).
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