Pearson - Böcker

Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare värld...

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For undergraduate Introductory Management Information Systems courses.   Help students understand the ways information systems are transforming business As technology continues to change the way organizations do business, knowledge of MIS is ...

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Pedagogisk psykologi handlar om barns och ungdomars utveckling, lärande och motivation, men även social och kulturell påverkan på lärande, lärare och deras undervisning samt bedömning. Pedagogisk psykologi är den perfekta introduktionen i ämnet. D...

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.   For courses in Social Psychology...

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Thelong-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificialintelligence (AI). The 4th Edition brings readers up to date on the latest technologies,presents concepts in a ...

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THE FIRST STEP-BY-STEP GUIDE ON HOW TO ENGAGE WITH YOUR CUSTOMER EXPERIENCE AND IMPROVE YOUR COMPANY'S BUSINESS PERFORMANCE.   Customer experience is fast becoming a key component of business strategy and a critical differentiator in crowded ...

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Designing User Experience presents a comprehensive introduction to the practical issue of creating interactive systems, services and products from a human-centred perspective. It develops the principles and methods of humancomputer interaction (HC...

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Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor for the correct package ISBN and Course ID. Instructors, cont...

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For undergraduate coursesin management information systems A modern, casestudy-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World openseach chapter with a case study so students can quickly...

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Forty studies that helped shape the field of Psychology   Roger Hocks Forty Studies provides a glimpse of the science of psychology, unraveling the complexities of human nature. Hock summarizes some of the most influential studies in psy...

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For Introduction to Computer Science courses.   Surveys the breadth of computer sciencewith the depth needed to explore concepts Computer Science: An Overview  is written for students of computer science as well as students from other di...

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"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a ...

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Unparalleled breadth and depth of object-oriented programming concepts The Deitels groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level ...

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For courses in Introductory Statistics. Encourages statistical thinking using technology, innovative methods, and a sense of humour Inspired by the 2016 GAISE Report revision, Stats: Data and Models, 5th Edition by De Veaux, Velleman, and Bock use...

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  Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which ...

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  For courses in General, Organic, and Biological Chemistry   Make connections between chemistry and future health-related careers General, Organic, and Biological Chemistry: Structures of Life  engages students by helping them see ...

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For sophomore-level orjunior/senior-level first courses in linear algebra; assumes calculus as aprerequisite. A thorough and accessibleintroduction to linear algebra. The new 10thEdition of Linear Algebra with Applications continuesto encourage a ...

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Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With o...

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Learn to correct and improve digital images. Seamlessly remove backgrounds and repair images using content-aware tools. Explore advanced filters that enhance images using machine learning and cloud processing. Select subjects with complex outlines...

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DVD-ROM Includes 3 hours of new how-to video   For more than 25 years, Upgrading and Repairing PCs has been the worlds #1 guide to PC hardware: The single source for reliable information on how PCs work, troubleshooting and fixing problems, a...

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The Market Leader specialist titles extends the scope of the Market Leader series and allows teachers to focus on the reading skills and vocabulary development required for specific areas of business.

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For courses in Textile Science, Textile Fundamentals, Introduction to Textiles, Textiles for Interiors, or other courses that focus on basic textiles.   A revered resource, Textiles, Elevnth Edition, by Sara Kadolph, provides students with a ...

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Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regner, Johnson, and Scholes is the esse...

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For courses in Java Programming. A fundamentals-first introduction to basic programming concepts andtechniques Introduction to Java Programming and Data Structures seamlessly integrates programming, data structures,and algorithms into one text. Wi...

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Were you looking for the book with access to MasteringGeography? This product is the book alone and does NOT come with access to MasteringGeography. Buy the book and access card package to save money on this resource.   Continuing Tom L....

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An essential companion for students across a range of disciplines, including biochemistry, biomedical sciences, microbiology and molecular biology throughout your entire degree programme, this sixth edition of Practical Skills in Biomolecular Scie...

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CCNP Enterprise Core ENCOR 300-401 Official Cert Guide  is a comprehensive self-study tool for preparing for the new ENCOR exam. Complete coverage of all exam topics as posted on the exam topic blueprint ensures students will arrive at a thor...

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Fosters the concepts and skills needed for future careers Linear Algebra and Its Applications offers a modern elementary introduction with broad, relevant applications. With traditional texts, the early stages of the course are relatively easy as ...

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States.   For courses in calculus-based physics. &n...

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