Pearson - Böcker

This classic textbook in the field, now completely revised and updated, provides a bridge between theory and practice. Appropriate for the second course in Finance for MBA students and the first course in Finance for doctoral students, the text pr...

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THE FIRST STEP-BY-STEP GUIDE ON HOW TO ENGAGE WITH YOUR CUSTOMER EXPERIENCE AND IMPROVE YOUR COMPANY'S BUSINESS PERFORMANCE.   Customer experience is fast becoming a key component of business strategy and a critical differentiator in crowded ...

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Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancement...

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For courses in corporate finance or financial management at the undergraduate and graduate level.   Excel Modeling in Corporate Finance approaches building and estimating models with Microsoft Excel . Students are shown the steps involved in ...

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Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regner, Johnson, and Scholes is the esse...

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Note: You are purchasing a standalone product; MyLab Math does not come packaged with this content. Students, if interested in purchasing this title with MyLab Math, ask your instructor for the correct package ISBN and Course ID. Instructors, cont...

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Marknadsföring: Teori och tillämpningar utgör en utmärkt och uppskattad introduktion till marknadsföringsområdet. Boken utgår från Kotlers och Armstrongs teori- och modellvärld och knyter an till den referensram som miljontals marknadsförare värld...

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Forintroductory courses in Python Programming and Data Structures. A fundamentalsfirst approach to programming helps students create efficient, elegantcode Introductionto Python Programming and Data Structures introducesstudents to basic programmi...

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.   For courses in Social Psychology...

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For undergraduate coursesin management information systems A modern, casestudy-based exploration of Management Information Systems Information Systems Today: Managing in the Digital World openseach chapter with a case study so students can quickly...

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"I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a ...

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Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exp...

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Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With o...

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For sophomore-level orjunior/senior-level first courses in linear algebra; assumes calculus as aprerequisite. A thorough and accessibleintroduction to linear algebra. The new 10thEdition of Linear Algebra with Applications continuesto encourage a ...

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Pedagogisk psykologi handlar om barns och ungdomars utveckling, lärande och motivation, men även social och kulturell påverkan på lärande, lärare och deras undervisning samt bedömning. Pedagogisk psykologi är den perfekta introduktionen i ämnet. D...

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  Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrongs classic conceptual framework, which ...

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Forty studies that helped shape the field of Psychology   Roger Hocks Forty Studies provides a glimpse of the science of psychology, unraveling the complexities of human nature. Hock summarizes some of the most influential studies in psy...

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content especially relevant to students outside the United States.   For courses in calculus-based physics. &n...

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Enter the fascinating world of the human brain and its amazing abilities with this colorful introduction to brain anatomy!   A Colorful Introduction to the Anatomy of the Human Brain: A Brain and Psychology Coloring Book was written by John P...

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A market-leading textbook providing a thorough understanding of management control systems. Renowned for its authorship, excellently researched material and wealth of international examples from real companies, this bestselling advanced management...

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For courses in Introductory Statistics. Encourages statistical thinking using technology, innovative methods, and a sense of humour Inspired by the 2016 GAISE Report revision, Stats: Data and Models, 5th Edition by De Veaux, Velleman, and Bock use...

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For courses in international economics, international finance, andinternational trade. A balanced, global approach to economic theory and policyapplications International Economics: Theory and Policy providesengaging, balanced coverage of the key ...

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For undergraduate Introductory Management Information Systems courses.   Help students understand the ways information systems are transforming business As technology continues to change the way organizations do business, knowledge of MIS is ...

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  Understanding key mathematical concepts and applying them successfully to solve problems are vital skills that all engineering students must acquire. Mathematics for Engineers introduces, teaches, develops and nurtures those skills. Practic...

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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.   For undergraduate and graduate-...

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For courses in computerprogramming. A user-friendly,code-intensive introduction to C programming with case studies introducingapplications and system programming C How to Program is a comprehensive introduction toprogramming in C. Like other texts...

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For courses in Textile Science, Textile Fundamentals, Introduction to Textiles, Textiles for Interiors, or other courses that focus on basic textiles.   A revered resource, Textiles, Elevnth Edition, by Sara Kadolph, provides students with a ...

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This classic Family Therapy text continues to provide a new and more comprehensive way to think about human development and the life cycle, reflecting changes in society away from orientation toward the nuclear family, toward a more diverse and in...

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For the two-semester A&P course. Equipping learners with 21st-century skills to succeed in A&P and beyond Human Anatomy & Physiology by best-selling authors Elaine Marieb and Katja Hoehn motivates and supports learners at every level, ...

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Business Statistics narrows the gap between theory and practice by focusing on relevant statistical methods, thus empowering business students to make good, data-driven decisions. Using the latest GAISE (Guidelines for Assessment and Instruction i...

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