Elizabeth Page-Gould - Böcker

Social Psychology introduces the key concepts of the field through a storytelling approach that makes research relevant. Drawing upon their extensive experience as researchers and teachers, the authors present classic studies alongside the cutting-edge research that is the future of social psychology.

The 11th Edition includes engaging contributions from new co-authors Elizabeth Page-Gould and Neil Lewis Jr. plus coverage of the COVID-19 pandemic, political upheaval in the US, and other recent developments through a social psychological lens.

Provides readers with the statistical tools to test almost any hypothesis and research question.

By teaching complex analyses in simple, straight-forward language, and with an emphasis on statistical flexibility, this book enables readers to: 

Choose and apply the best statistical approach for their research design Get a buffet-style introduction to the major advanced statistical techniques Work with a clear set of best practices for statistical analysis in the social sciences Understand the relationship between statistics and statistical inference Get to grips with the advent of big datasets Avoid common errors and pitfalls in the research design phase Communicate the results of analysis effectively and with impact Learn statistics as a journey in testing a hypothesis and exploring empirical data.