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Chart a course for success in the fertile terrain of BRIC investing!

The world’s largest and fastest-growingemerging markets are those of the BRICnations—Brazil, Russia, India, and China.Combined, these countries house more than40 percent of the world’s population, andtheir respective GDPs are growing at animpressive rate.

This economic success comes partly from atrend toward good corporate governance, aconcept virtually unheard of in these fournations just a decade ago. Still, the BRICshave a long way to go. Corruption, doubledealings,and other conflicts of interest areregular business practices for far too manycompanies. Although investing in BRICnations can be wildly profitable, you mustfamiliarize yourself with the realities oftheir corporate governance to avoid catastrophe.

With Investing in BRIC Countries, youare equipped with the best available toolfor detecting the signs of poor governance.Edited by Standard & Poor’s® equityresearch and governance group, it detailsthe group’s highly successful approach toanalyzing risks in emerging economies.

As the financial crises in Mexico, Russia,and Asia during the 1990s prove, corporategovernance is the pivot on which anemerging market’s success or failure hinges.Before entering one or more BRIC markets,perform the due diligence they require.

Investing in BRIC Countries is the besttool available for mitigating your exposureto risky deals and other problems that canarise when dealing with international companies.

In terms accessible to non-economists, Marcos Jos� Mendes describes the ways democracy and inequality produce low growth in the short and medium terms. In the longer term, he argues that Brazil has two paths in front of it. One is to create the conditions necessary to boost economic performance and drive the country toward a high level of development. The other is to fail in untying the political knot that blocks growth, leaving it a middle-income country. The source of his contrasting futures for Brazil is inequality, which he demonstrates is a relevant variable in any discussion of economic growth. Inequality illuminates causes of seemingly-unconnected problems. This book, which includes freely-accessible documents and datasets, is the first in-depth analysis of an issue that promises to become increasingly prominent.

Foreign Direct Investment in Brazil: Post-Crisis Economic Development in Emerging Markets explores both the inward and outward ways foreign direct investment (FDI) can help Brazil sustain economic growth and development in the sometimes hostile post-global crisis era. Inward and outward FDI have major roles to play in reviving Brazil's growth momentum and the country's transition to a new growth paradigm less dependent on commodity exports. The book provides a comprehensive discussion on the analytical framework of FDI and the policy environment influencing the patterns and development of FDI in Brazil. It compares Brazil to other developing countries, but its focus rests on how, and to what extent, the global crisis is shaping the Brazilian institutional environment and its implications for FDI.

Coffee Consumption and�Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world.

Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry.