Value of Luxury

An Emerging Perspective

AvBeata Stępień

Inbunden, Engelska, 2020

Del i serien Palgrave Advances in Luxury

1 442 kr

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Häftad

1 442 kr

Beskrivning

While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it.

Produktinformation

Utgivningsdatum:2020-10-13
Mått:148 x 210 x undefined mm
Format:Inbunden
Språk:Engelska
Serie:Palgrave Advances in Luxury
Antal sidor:431
Förlag:Springer Nature Switzerland AG
ISBN:9783030512170

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Mer om författaren

Beata Stępień is Professor in the Department of International Management at the Poznań University of Economics and Business, Poland. She has published widely on consumer behaviour and multinational companies. Her recent research has focused on how value is created in new luxury markets.

Innehållsförteckning

1. Introduction .- 2. Value .- 3. Luxury supply side .- 4. Exploring luxury – research scope and methodology .- 5. Consumers’ perception of luxury goods value – national context .- 6. Impact of socio-demographic, economic and psychographic consumer traits on luxury value perception – empirical findings .- 7. Who creates value of luxury goods within the value chain? – companies vs consumers’ perspective.