Rethinking Luxury Fashion

The Role of Cultural Intelligence in Creative Strategy

AvThomaï Serdari

Inbunden, Engelska, 2020

Del i serien Palgrave Advances in Luxury

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Beskrivning

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

Produktinformation

Utgivningsdatum:2020-09-02
Mått:148 x 210 x 21 mm
Vikt:414 g
Format:Inbunden
Språk:Engelska
Serie:Palgrave Advances in Luxury
Antal sidor:191
Förlag:Springer Nature Switzerland AG
ISBN:9783030453008

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Mer om författaren

Thomaï Serdari is Adjunct Professor of Marketing and Director of the Fashion & Luxury MBA at the Leonard N. Stern School of Business at New York University, USA. Serving as the Business Editor of Luxury: History, Culture, Consumption, she is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.

Innehållsförteckning

1. Defining Fashion, Luxury, and Luxury Fashion.- 2. Established Methods of classifying Luxury Fashion Brands.- 3. A New Method for the Classification of Luxury Fashion Brands.- 4. The Producers of “Newness” in Luxury Fashion.- 5. What Do We Really Consume through Luxury Fashion?.- 6. How Do We Consume Luxury Fashion?.- 7. A Close Look at Cultural Intelligence.- 8. Tim Morton’s Theory of Hyperobjects.- 9. Luxury Fashion Products Addressing Cultural Changes.- 10. Luxury Marketing Strategies Based on Cultural Intelligence.- 11. Conclusions.