Beata Stępień – författare
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3 produkter
Value of Luxury
An Emerging Perspective
Inbunden, 2020
1487 kr
Lägg i varukorg
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact …
Value of Luxury
An Emerging Perspective
E-bok, 2020
1852 kr
Lägg i varukorg
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact …
Value of Luxury
An Emerging Perspective
Häftad, 2021
1487 kr
Lägg i varukorg
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact …
