Interpretations of Luxury

Exploring the Consumer Perspective

AvLinda Lisa Maria Turunen

Inbunden, Engelska, 2017

Del i serien Palgrave Advances in Luxury

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Beskrivning

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world.

Produktinformation

Utgivningsdatum:2017-10-02
Mått:148 x 210 x 18 mm
Vikt:390 g
Format:Inbunden
Språk:Engelska
Serie:Palgrave Advances in Luxury
Antal sidor:191
Förlag:Springer International Publishing AG
ISBN:9783319608693

Utforska kategorier

Kulturvetenskap inom Samhälle och politik
Varumärken inom Ekonomi och Ledarskap
Tillverkningsindustri inom Ekonomi och Ledarskap

Mer om författaren

Linda Lisa Maria Turunen is a postdoctoral researcher in the Faculty of Business Studies at the University of Vaasa, Finland. She has consultancy experience and a strong passion for exploration and research in the fields of luxury brands and perceived luxuriousness, secondhand luxury markets and upcycling. Linda has actively participated in numerous academic discussions at conferences and through various published articles.

Innehållsförteckning

Part I. Fundamentals of Luxury- 1. Introduction.- 2. Concept of Luxury through the Lens of History.- 3. Evolution of Global Luxury Brands.- 4. Luxury Consumption and Consumption of Luxury Goods.- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness.- 6. Extended Product: Value in Use and Consumption.- 7. Perceived Authenticity.- 8. Perceived Uniqueness.- 9. Context Specificity of Luxuriousness.- 10. Conclusion: Reflections of Luxury.