Interpretations of Luxury

Exploring the Consumer Perspective

AvLinda Lisa Maria Turunen

Inbunden, Engelska, 2017

Del i serien Palgrave Advances in Luxury

1 633 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

E-bok

1 939 kr

Häftad

1 681 kr

Beskrivning

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

Produktinformation

Utgivningsdatum:2017-10-02
Mått:148 x 210 x 18 mm
Vikt:390 g
Format:Inbunden
Språk:Engelska
Serie:Palgrave Advances in Luxury
Antal sidor:191
Förlag:Springer International Publishing AG
ISBN:9783319608693

Utforska kategorier

Kulturvetenskap inom Samhälle och politik
Varumärken inom Ekonomi och Ledarskap
Tillverkningsindustri inom Ekonomi och Ledarskap

Mer om författaren

Linda Lisa Maria Turunen is a postdoctoral researcher in the Faculty of Business Studies at the University of Vaasa, Finland. She has consultancy experience and a strong passion for exploration and research in the fields of luxury brands and perceived luxuriousness, secondhand luxury markets and upcycling. Linda has actively participated in numerous academic discussions at conferences and through various published articles.

Innehållsförteckning

Part I. Fundamentals of Luxury- 1. Introduction.- 2. Concept of Luxury through the Lens of History.- 3. Evolution of Global Luxury Brands.- 4. Luxury Consumption and Consumption of Luxury Goods.- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness.- 6. Extended Product: Value in Use and Consumption.- 7. Perceived Authenticity.- 8. Perceived Uniqueness.- 9. Context Specificity of Luxuriousness.- 10. Conclusion: Reflections of Luxury.