Digitalization in the Luxury Fashion Industry

Strategic Branding for Millennial Consumers

AvAnna Cabigiosu

Inbunden, Engelska, 2020

Del i serien Palgrave Advances in Luxury

1 340 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Häftad

1 340 kr

Beskrivning

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years.

Produktinformation

Utgivningsdatum:2020-07-14
Mått:148 x 210 x 19 mm
Vikt:453 g
Format:Inbunden
Språk:Engelska
Serie:Palgrave Advances in Luxury
Antal sidor:249
Upplaga:20001
Förlag:Springer Nature Switzerland AG
ISBN:9783030488093

Utforska kategorier

Mer om författaren

Anna Cabigiosu is Associate Professor of Strategy and Innovation Management in the Department of Management at Ca' Foscari University of Venice, Italy, where she is also the Scientific Director of the Innovation, Organization and Strategy (IOS) research center and the Executive Director of the Center for Automotive and Mobility Innovation (CAMI). She also was Director of the Master's programme in Fashion Design and Management and she is vice-director of the Master in Mobility Innovation and Management. Her research has been published in various journals, including the Strategic Management Journal, Organization Science, and Research Policy.

Innehållsförteckning

Chapter 1. Introduction.- Chapter 2. An overview of the luxury fashion industry.- Chapter 3. The new consumers of luxury.- Chapter 4. The omnichannel strategy in the fashion industry.- Chapter 5. “See now buy now”.- Chapter 6. Additive manufacturing and smart textiles.- Chapter 7. The Kering Group and the Gucci’s success.- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta.- Chapter 9. Concluding considerations and directions for future research.