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Appreciative Inquiry (AI) is a widely recognised process for engaging people in organizational development and change management. Based on conversational practice, it is a particular way of asking questions, fostering relationships and increasing an organization's capacity for collaboration and change. It focuses on building organizations around what works, rather than trying to fix what doesn't, and acknowledges the contribution of individuals in increasing trust and organizational alignment and effectiveness. Appreciative Inquiry for Change Management studies AI in depth, identifying what makes it work and how to implement it to improve performance within the business. Appreciative Inquiry for Change Management explains the skills, perspectives and approaches needed for successful AI, and demonstrates how a practical conversational approach can be applied to organizational challenges in times of change. Case studies from organizations that have already integrated AI into their change management practice, including Nokia and BP, reveal why the processes are valuable and how to promote, create and generate such conversations in other organizations. Written in jargon-free language, this second edition now includes chapters on how positive psychology can enhance appreciative practice and appreciative coaching, making it an essential resource for anyone looking to implement AI in their organization.

Emotional Intelligence Coaching examines the vital role emotions and habits play in performance. Emotional intelligence can help leaders and coaches recognize how attitudes - both their own and those of the people they coach - prevent individuals from reaching their potential. Replacing these with more useful feelings and thoughts can provide a powerful means of improving performance. This book explains the principles of emotional intelligence and how these relate to coaching for performance. It includes practical activities for those seeking to identify and adapt their behaviour in order to achieve more.Never before have emotional intelligence and coaching been brought together in this way to help you develop your own and other people's performance.

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

Although most people believe that there is little we can do to improve the intelligence we were born with, the brain can be exercised just like any other part of the body. Thought processes and intelligence scoring can be improved by practising different types of testing.This title from IQ expert Philip Carter is a companion volume to the bestselilng IQ and Psychometric Tests, and it includes not only hundreds of practice questions, but also answers but explanations. The broader format allows space for writing answers and making notes, and readers are provided with feedback so that they can assess their own strengths and weaknesses. Topics covered include: verbal aptitude tests, numerical aptitude tests, visual aptitude tests, problem solving tests, personality questionnairesm and advice on adopting the right approach to psychometric testing.The IQ and Psychometric Test Workbook provides an ideal opportunity for anyone to improve their IQ rating, or individual performance at psychometric tests, through continual practice and self-assessment.

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide.This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes.Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

Is your organization's collective performance greater than the sum of its teams? Teams of Teams Coaching by Peter Hawkins and Catherine Carr is a strategic guide for senior leaders, executives and organizational coaches who want to build a culture and structure that delivers enterprise-wide agility, resilience and competitive advantage.Written by leading global authorities on teaming and systemic team coaching, this book provides proven tools for designing and embedding a "team of teams" strategy that aligns stakeholders, accelerates collaboration and drives organizational performance. Drawing on global best practice from over seventy organizations, it offers a governance-led approach to scaling coaching impact across the enterprise. You'll discover how to: - Develop and implement a team of teams coaching strategy - Build a culture that fosters rapid, agile collaboration across functions - Establish internal coaching capacity and integrate external expertise effectively - Apply evidence-based methods to improve performance at scale With strategic models, practical tools and decades of combined experience, Teams of Teams Coaching equips senior decision-makers to align leadership, culture and capability for results that outpace competitors.Themes include: systemic team coaching, organizational agility, governance, culture building, enterprise collaboration

Strengthen AI-enabled cyber resilience and deliver informed, data-led security decisions across your organization.Artificial Intelligence in Cybersecurity gives senior cybersecurity professionals the proven tools to navigate escalating AI-driven threats and reinforce defensive capability. As attacks grow more complex, this book shows how to apply AI strategically to protect critical assets, strengthen oversight and improve ROI from your security investments.Written by cybersecurity expert Lisa Ventura MBE, this executive guide explains how AI can elevate detection, prevention and response.You'll learn how to:- Deploy AI to enhance threat intelligence, anomaly detection and behavioural analysis- Build AI-enabled intrusion and endpoint security strategies that deliver measurable results- Integrate predictive analytics to anticipate attacks and optimize resource allocation- Use strategic models, checklists and proven frameworks to increase organizational resilienceWith actionable tools and insights into emerging AI trends, this book enables security leaders to stay ahead of sophisticated adversaries and deliver stronger cyber outcomes.Themes include: AI security strategy, threat intelligence, predictive analytics, governance, cyber resilience

The ideal textbook for understanding logistics as a strategic driver of business success. Strategic Logistics Management by Erik Sandberg provides postgraduate students with the analytical tools and conceptual frameworks needed to explore logistics through a strategic lens. By bridging strategic management theory with logistics practice, this book equips readers to analyse and manage logistics as a driver of sustainable competitive advantage.Going beyond traditional approaches, this textbook demonstrates how logistics functions as a core element of business strategy. It introduces students to key debates and strategic frameworks that explain logistics' central role in resilience, innovation and business model development. Featuring international case studies from Lidl, Apple and H&M, it reveals how logistics creates value across diverse industries and business environments. Topics include circular supply chains, the paradoxes of logistics decision-making and how logistics-based models can be used to shape competitive positioning.To support structured learning and independent analysis, the book includes:- Chapter outlines and summaries for clarity and revision - Discussion and study questions to deepen understanding - International case examples to demonstrate real-world application - Pedagogical framing that supports strategic evaluation and critical thinking - Online resources including lecturer slides, instructor manuals and extended study materialsStrategic Logistics Management delivers the knowledge and critical insight needed to understand logistics as a core element of strategic business performance.

Leading the way in current thinking on environmental logistics, Green Logistics provides a unique insight on the environmental impacts of logistics and the actions that companies and governments can take to deal with them. It is written by leading researchers in the field and provides a comprehensive view of the subject for students, managers and policy-makers. Fully updated, the 3rd edition of Green Logistics has a more global perspective than previous editions. It introduces new contributors and international case studies that illustrate the impact of green logistics in practice. There is a new chapter on the links between green logistics and corporate social responsibility and a series of postscripts examining the effects of new developments, such as 3D printing, distribution by drone, the physical internet and the concept of peak freight.Other key topics examined include: carbon auditing of supply chains; transferring freight to greener transport modes; reducing the environmental impact of warehousing; improving the energy efficiency of freight transport; making city logistics more environmentally sustainable; reverse logistics for the management of waste; role of government in promoting sustainable logistics.The 3rd edition of Green Logistics includes indispensable online supporting materials, including graphics, tables, chapter summaries, and guidelines for lecturers.

Ready to build credibility and optimize your communications for real business impact?Accessible Communications is a practical guide designed for professionals seeking to develop effective, inclusive messaging that aligns with evolving regulations and business goals. Written by award-winning communications consultants Lisa Riemers and Matisse Hamel-Nelis, this book offers clear models and frameworks to help you apply accessibility principles confidently across emails, documents, videos and social media. With real-world examples and actionable tools, it helps you to build trust with your audience that expands reach, protects reputation and enhances career growth.You'll learn how to:- Build accessibility into your communications strategies from the outset- Apply practical tools that optimize messaging across multiple formats- Understand evolving legislation and its impact on communications- Develop skills to increase audience trustThis guide supports your career development by helping you create more impactful communications that comply with regulations and drive business value.Themes include: Accessibility and inclusivity, Communication strategy and frameworks, Practical application and tools, Career development and credibility building, Regulatory compliance and business impact

WINNER: Business Book Awards 2022 - Diversity, Inclusion & Equality CategorySHORTLISTED: getAbstract International Book Award 2022- Learning Impact CategoryAn organization's employees are its biggest competitive advantage. Performance gains can be achieved through cost saving, process improvement or technology adoption, but the biggest difference is made by people. This means that recruiting, engaging and retaining the very best talent has never been more important.Crucially, these employees should be a diverse group of people with different approaches, skills and strengths in problem-solving and driving innovation. As well as focusing on gender, race, age and class, it is critical that businesses also develop a neurodiverse workforce if they are committed to outperforming the competition and achieving sustainable business growth.Neurodiversity at Work is a practical guide that explains what neurodiversity is, why it's important and what the benefits are. It covers how to attract, recruit and engage neurodiverse talent and provides guidance on how to adapt HR policies, processes and workplaces to ensure that all employees, including the 2 in 10 employees in the UK who are neurodiverse, can reach their full potential. Neurodiversity at Work is packed full of case studies from leading organizations like Microsoft who are already seeing the productivity, performance and financial benefits of neurodiversity in the workplace. Individuals in these companies are also experiencing benefits in their working environments. Also featured are interviews with prominent figures in the neurodiversity community and people who have successfully adapted their HR processes for neurodiversity, including members of the ND@IBM Program and the Head of People and Culture at Autotrader. With tips, advice, examples and 'how to' actions in every chapter, this is essential reading for every HR professional.

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth.The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury.This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive.This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.

Containing the largest bank of test questions on the market, How to Pass Numerical Reasoning Tests provides advice, practice and exercises to help you prepare for the rigorous tests used by employers, helping you to build up speed, accuracy and confidence.An overview of the basics is followed by a step-by-step guide to numerical tests, covering:- Fractions and decimals- Rates- Percentages- Ratios and proportions- Data interpretationAlso containing practice on mathematical problems in written word format to aid your analytical skills, How to Pass Numerical Reasoning Tests gives you everything you need to boost your ability and face the challenge head on.

Many manufacturing and distribution companies are moving from the traditional 'forecast push MRP' to demand-driven supply chain management (SCM). Demand-driven SCM is an 'end-to-end' supply chain planning and replenishment process that enables companies to achieve their planned service levels from up to half the average level of inventory and requiring significantly less throughput capacity - irrespective of the level of demand volatility or lead-time length. Demand-Driven Supply Chain Management is the go-to source for industry supply chain/operations executives and students. It describes the 'what, how and why' of the demand-driven SCM process. The key themes in the book are: what is demand-driven? why is demand-driven so effective? how to operate a demand-driven supply chain? and how to adopt the demand-driven process in your company? Readers can quickly grasp the essential concepts from one of numerous self-contained sections that present the book's key concepts from different perspectives. Online resources available include full-colour figures.

Mindfulness is a way of paying attention to the present moment, helping us become more aware of our thoughts and feelings so that instead of being overwhelmed by them, we are better able to manage them. Mindful Coaching is a comprehensive guide to using mindfulness effectively in coaching. It enables coaches to work closely with their clients on a range of issues, including work-life balance, stress management, decision making, coping with ambiguity, dealing with crises, employee engagement, heightening focus and clarity, improving listening and communication, and increasing presence. Mindful Coaching includes a range of real-life examples and practical exercises to enable coaches to become more resilient in their practice, something that is of particular importance at a time where coaches are facing increasing challenges in defining clarity in their work.

It's hard to know what specific opportunities, technologies or challenges the future will bring. If you want to overcome the uncertainties of tomorrow, it's essential that you build a future culture. The potential for success is limitless for businesses which develop a culture designed for innovating and adapting to the future. Drawing upon decades of experience as futurists and consultants, Scott Smith and Susan Cox-Smith offer proven strategies that will allow you to fundamentally rewire your culture so that it becomes more fluent, agile and prepared to deal with whatever tomorrow will bring. From futureproofing your brand and manifesto to adapting the experience of your workforce, Future Cultures offers practical tools and techniques that will bring your focus out of the past and into the future. Through first-hand interviews and case studies from multinational companies such as IBM and the UN, this book will show how you can join the world's most innovative businesses by prioritizing tomorrow today.

In a time of unprecedented challenges, where sustainability improvements are critical, how can the circular economy enable businesses to thrive by doing better with less? A Circular Economy Handbook by Catherine Weetman is the essential guide for sustainability leads, consultants and strategy professionals looking to implement circular practices that deliver environmental impact, business value and long-term resilience.Now in its third edition, this trusted resource combines practical tools, global examples and cutting-edge research to help leaders embed circular economy thinking across business models, operations and supply chains.Grounded in the author's Circular Economy Framework 3.0 and Circular Business Model Canvas, this book enables professionals to:- Design and implement scalable circular strategies across product lifecycles - Align circular models with business goals, ESG targets and compliance - Leverage technologies like AI, IoT, blockchain and digital platforms - Understand behavioral drivers and material impacts including plastics and novel entities With extensive examples, online resources and frameworks from industries worldwide, this handbook equips sustainability professionals to shift from linear consumption to circular value creation at scale.Lead circular transformation that delivers resilience, innovation and measurable impact. Themes: circular economy, sustainable business models, ESG strategy, systems thinking, digital sustainability, circular design

Dramatically improve the way you work with great tips on how to determine goals, prioritize tasks, overcome distractions; build positive work habits and adjusting to working at home.This fully updated 8th edition now features even more practical exercises, useful templates and top tips to help you get organized, as well as content on how to deal with the ubiquitous presence of smartphones and adapt to the ever increasing scope for interruption and procrastination in our 24/7 lives. How to Organize Yourself will enable you to take control of your workload, reduce stress and fatigue, and free up time for the things that really matter.The Creating Success series of books...Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.

WINNER: 2023 Goody Business Book Awards - Business - EnvironmentSHORTLISTED: Business Book Awards 2024 - Change & Sustainability CategoryFINALIST: Next Generation Indie Book Awards 2024 - Social ChangeIn the face of our climate emergency, we desperately need solutionists working to fix the future. This is your handbook for becoming the leader that the world needs.The Solutionists sets out what it takes to join the new generation of entrepreneurs, CEOs and leaders transforming business to create a more sustainable society. Using a change blueprint, this book coaches you through the steps, mindsets and strategies that will put your organization at the forefront and take personal ownership of sustainability solutions.With an inspiring selection of stories from leading entrepreneurs and organizations, this book illustrates how sustainability solutionists are paving the way to solving the biggest crisis our planet has ever faced whilst driving business innovation and growth. Including plant-based food sources, net-zero technologies and circular platforms, these stories demonstrate how sustainable disruption can transform your business, regardless of size or industry.Solitaire Townsend has been inspiring the world's top brands for over two decades and, along with some of the world's leading solutionists, she invites you to join the answer activists and grow your business while co-creating a better world.

Emotional Intelligence Coaching examines the vital role emotions and habits play in performance. Emotional intelligence can help leaders and coaches recognize how attitudes - both their own and those of the people they coach - prevent individuals from reaching their potential. Replacing these with more useful feelings and thoughts can provide a powerful means of improving performance. This book explains the principles of emotional intelligence and how these relate to coaching for performance. It includes practical activities for those seeking to identify and adapt their behaviour in order to achieve more.Never before have emotional intelligence and coaching been brought together in this way to help you develop your own and other people's performance.

Don't let a psychometric test - or your nerves - stand between you and your dream job.Many interviews and assessment centres include psychometric testing as part of the hiring process, and fears about tests are all too common and undermine confidence and performance on the day. But practice makes perfect - and with over 1,000 exercises from all the major types of test, Ultimate Psychometric Tests is the ideal tool to help you get to grips with:-verbal and numerical reasoning-personality questionnaires-non-verbal and diagrammatic reasoning-spatial recognition and visual estimation-situational awareness -quantities and conversion testsWith each test supported by detailed answers and explanations, Ultimate Psychometric Tests will boost your confidence and your performance on the day, to help you land your next dream job.About the Ultimate series...The Ultimate series contains practical advice on essential job search skills to give you the best chance of getting the job you want. Taking you all the way from starting your job search to completing an interview, it includes guidance on CV or resume and cover letter writing, practice questions for passing aptitude, psychometric and IQ tests, and reliable advice for interviewing.

Approach purchasing and procurement strategically, effectively and sustainably, with this comprehensive and practical guide to category management.Category Management in Purchasing equips those working in procurement with the tools they need to ensure effective procurement in an ever changing landscape. Combining practical advice and theory, this essential resource is crucial for developing successful purchasing strategies. Covering new technology-driven approaches to category management, this new edition outlines digital transformations and technological advancements, from digital sourcing platforms to new tools and systems.This edition also provides readers with the knowledge to approach complex sourcing situations not only effectively, but also sustainably. Including new guidance on how organizations and businesses can implement sustainability into their procurement strategies, Jonathan O'Brien recontextualizes category management in a time when responsible sourcing is more important than ever. This highly regarded and essential text provides what everyone in procurement needs when striving to make category management a reality.

Explore how digital technologies are transforming sustainable supply chain performance.Supply Chain Technologies by Kamran Mahroof, Uthayasankar Sivarajah and Emilia Vann Yaroson is a structured and application-focused textbook for upper-level undergraduate and postgraduate students on Supply Chain Management courses. It supports modules in digital supply chain transformation, technology management and sustainable operations, providing a clear framework for understanding how emerging technologies reshape global supply networks.Explore how organizations respond to disruption, integrate digital tools and measure technological impact using appropriate performance metrics. The text develops both strategic and analytical understanding, enabling learners to evaluate innovation, resilience and long-term sustainability.Drawing on real-world examples from Patagonia, Walmart and Amazon, this book explores how digital innovation drives efficiency, transparency and responsible growth across sectors. By connecting theory with operational practice, the textbook equips students to critically assess technology investments and design adaptable, future-ready supply chains.This textbook includes:- Clear chapter learning objectives aligned to course outcomes- Integrated frameworks linking technology adoption to supply chain strategy- Analytical tools for evaluating performance, risk and resilience- Lecturer slide templates to support structured teachingWith its balanced integration of sustainability, digital innovation and strategic implementation, Supply Chain Technologies prepares students to lead technological transformation within complex global supply networks.

Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers. Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.

Are you creating a culture that fuels real happiness, or one that quietly drains performance? In Unlocking Happiness at Work, Jennifer Moss delivers a research-backed guide for senior leaders, directors and culture-driven executives who want to drive sustainable results by embedding happiness into their leadership strategy. Grounded in original insights and expanded with fresh perspectives on AI, hybrid work and modern workforce dynamics, this new edition reveals how happiness is not a perk, it's a proven catalyst for resilience, engagement and business transformation. You'll learn how to: - Activate leadership behaviors that directly enhance employee satisfaction and retention - Build high-performing cultures where wellbeing and productivity are mutually reinforcing - Navigate hybrid, AI-enhanced and fast-changing environments without compromising morale - Translate happiness data into executive-level strategy and governance decisions - Strengthen your leadership brand by putting people at the heart of performance This book equips you to lead happier, stronger and more future-ready teams, because thriving people build thriving businesses. Themes include: inclusive leadership, workplace happiness, employee retention, hybrid working, AI in the workplace, resilient culture

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a comprehensive introduction to the principles, practices and contemporary challenges of marketing within the fashion industry.Taking a holistic view of the fashion landscape, this textbook explores the full spectrum of marketing activity, from consumer behaviour and e-commerce to sustainability and product and pricing strategies. Students will learn how marketing strategies are shaped by technology, cultural shifts and the growing demand for transparency and responsible production. Real-world examples from organizations such as Zara, Primark, Stone Island, Calvin Klein and Glossier bring theory to life, helping students apply practical knowledge to industry.Designed to support both classroom teaching and independent study, this book includes:- Practical frameworks and models for understanding fashion consumer behaviour and marketing channels- Learning objectives, key concepts and chapter summaries for clear comprehension- Discussion questions to encourage reflection and application- Online lecturer resources include PowerPoint slidesWhether studying fashion marketing, retail management, or fashion business, Fashion Marketing equips students with the knowledge and skills to navigate and understand today's dynamic fashion marketplace.

FINALIST: Business Book Awards 2020 - Start-Up Inspiration CategoryStart-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty's Bakehouse and Lagom Kitchenware.

Strengthen AI-enabled cyber resilience and deliver informed, data-led security decisions across your organization.Artificial Intelligence in Cybersecurity gives senior cybersecurity professionals the proven tools to navigate escalating AI-driven threats and reinforce defensive capability. As attacks grow more complex, this book shows how to apply AI strategically to protect critical assets, strengthen oversight and improve ROI from your security investments.Written by cybersecurity expert Lisa Ventura MBE, this executive guide explains how AI can elevate detection, prevention and response.You'll learn how to:- Deploy AI to enhance threat intelligence, anomaly detection and behavioural analysis- Build AI-enabled intrusion and endpoint security strategies that deliver measurable results- Integrate predictive analytics to anticipate attacks and optimize resource allocation- Use strategic models, checklists and proven frameworks to increase organizational resilienceWith actionable tools and insights into emerging AI trends, this book enables security leaders to stay ahead of sophisticated adversaries and deliver stronger cyber outcomes.Themes include: AI security strategy, threat intelligence, predictive analytics, governance, cyber resilience