FINALIST: Business Book Awards 2020 - Start-Up Inspiration CategoryStart-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today''s innovation and entrepreneurial-focused world. This book is about starting a business. It''s about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you''ll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who''ve done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you''ll find out how to learn so much that you''ll pivot your business, try again and then win big time. You''ll learn from a range of organizations including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty''s Bakehouse and Lagom Kitchenware.

The first general history of the English middle classes, based on BBC TV programme of which Will Self said "No simple overview can do justice to this programme - an exemplary series and mandatory viewing''.Afternoon tea, the Women''s Institute, Mrs Beeton, department stores, suburbia, seaside holidays and cycling clubs - all preserves of the great middle class. But where did the middle classes come from? And what makes a person middle class today? Although the term ''middle class'' is part of our everyday language, the middle class has not been a feature of the British social scene from time immemorial. Drawing on the memories and life stories of individuals and families, as well as the words of distinguished historians and social commentators, this fascinating portrait of a people traces the roots of middle-class values in Victorian England through to the great educational reforms of the twentieth century. Panoramic and personal, this book provides a compelling picture of this influential social group and looks at what their future might be.

FINALIST: Business Book Awards 2020 - Start-Up Inspiration CategoryStart-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today''s innovation and entrepreneurial-focused world. This book is about starting a business. It''s about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you''ll learn how to deal with them and create a new business that is robust and ready to grow. Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who''ve done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you''ll find out how to learn so much that you''ll pivot your business, try again and then win big time. You''ll learn from a range of organizations including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty''s Bakehouse and Lagom Kitchenware.

The first general history of the English middle classes, based on BBC TV programme of which Will Self said "No simple overview can do justice to this programme - an exemplary series and mandatory viewing''.Afternoon tea, the Women''s Institute, Mrs Beeton, department stores, suburbia, seaside holidays and cycling clubs - all preserves of the great middle class. But where did the middle classes come from? And what makes a person middle class today? Although the term ''middle class'' is part of our everyday language, the middle class has not been a feature of the British social scene from time immemorial. Drawing on the memories and life stories of individuals and families, as well as the words of distinguished historians and social commentators, this fascinating portrait of a people traces the roots of middle-class values in Victorian England through to the great educational reforms of the twentieth century. Panoramic and personal, this book provides a compelling picture of this influential social group and looks at what their future might be.