Francisco J. Martínez-López - Böcker
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36 produkter
36 produkter
Advances in National Brand and Private Label Marketing
Sixth International Conference, 2019
Häftad, Engelska, 2019
1 093 kr
Skickas inom 10-15 vardagar
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Advances in Digital Marketing and eCommerce
First International Conference, 2020
Häftad, Engelska, 2020
1 062 kr
Skickas inom 10-15 vardagar
Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Advances in National Brand and Private Label Marketing
Seventh International Conference, 2020
Häftad, Engelska, 2020
1 442 kr
Skickas inom 10-15 vardagar
This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB&PL2020, Barcelona, Spain).
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Inbunden, Engelska, 2020
1 202 kr
Skickas inom 10-15 vardagar
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
Strategies for e-Business
Concepts and Cases on Value Creation and Digital Business Transformation
Häftad, Engelska, 2021
851 kr
Skickas inom 3-6 vardagar
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
Advances in Digital Marketing and eCommerce
Second International Conference, 2021
Inbunden, Engelska, 2021
1 745 kr
Skickas inom 10-15 vardagar
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Advances in Digital Marketing and eCommerce
Second International Conference, 2021
Häftad, Engelska, 2022
1 745 kr
Skickas inom 10-15 vardagar
This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Inbunden, Engelska, 2021
1 544 kr
Skickas inom 10-15 vardagar
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
Advances in National Brand and Private Label Marketing
Eighth International Conference, 2021
Häftad, Engelska, 2022
1 544 kr
Skickas inom 10-15 vardagar
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).
Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Inbunden, Engelska, 2022
1 853 kr
Skickas inom 10-15 vardagar
Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics.
Advances in Digital Marketing and eCommerce
Third International Conference, 2022
Häftad, Engelska, 2023
1 853 kr
Skickas inom 10-15 vardagar
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Inbunden, Engelska, 2022
1 544 kr
Skickas inom 10-15 vardagar
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).
Advances in National Brand and Private Label Marketing
Ninth International Conference, 2022
Häftad, Engelska, 2023
1 544 kr
Skickas inom 10-15 vardagar
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
Social Media Monetization
Platforms, Strategic Models and Critical Success Factors
Inbunden, Engelska, 2022
519 kr
Skickas inom 10-15 vardagar
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization.Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Social Media Monetization
Platforms, Strategic Models and Critical Success Factors
Häftad, Engelska, 2023
519 kr
Skickas inom 10-15 vardagar
Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing revenues. Using cases and examples covering several social media platforms, the authors describe a variety of strategies and holistic solutions for companies. In addition, the book highlights the latest social media innovations, best business practices, successful monetization cases, and strategic trends in future social media monetization.Top executives need to read this book to have a big picture of corporate-wide “social strategy,” form a “social mindset,” and infuse a “social gene” into their company’s culture, strategy, and business processes. Armed with these social elements, companies can gain confidence, effectively introduce social media tools, and invest in major social media initiatives. Due to changing consumer behavior, social media is also ideal for building and sustaining quality relationships with customers – which is why it is becoming an indispensable element in today’s business.
Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Inbunden, Engelska, 2023
2 396 kr
Skickas inom 10-15 vardagar
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
631 kr
Skickas inom 5-8 vardagar
Advances in Digital Marketing and eCommerce
Fourth International Conference, 2023
Häftad, Engelska, 2024
2 327 kr
Skickas inom 10-15 vardagar
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Advances in National Brand and Private Label Marketing
10th International Conference, 2023
Inbunden, Engelska, 2023
1 647 kr
Skickas inom 10-15 vardagar
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas.This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Engelska, 2023
653 kr
Skickas inom 5-8 vardagar
Advances in National Brand and Private Label Marketing
10th International Conference, 2023
Häftad, Engelska, 2024
1 647 kr
Skickas inom 10-15 vardagar
The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers.The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas.This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Inbunden, Engelska, 2024
2 116 kr
Skickas inom 10-15 vardagar
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition.
Advances in Digital Marketing and eCommerce
Fifth International Conference, 2024
Häftad, Engelska, 2025
2 116 kr
Skickas inom 10-15 vardagar
The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands.
1 636 kr
Skickas inom 10-15 vardagar
This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions—with a strong, practical logic and, preferably, with empirical applications—developed to aid the management of organizations in multiple areas, activities, processes and problem-solving; what we call Management Intelligent Systems (MiS). This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse Management and Business areas of application such as decision support, segmentation of markets, CRM, product design, service personalization, organizational design, e-commerce, credit scoring, workplace integration, innovation management, business database analysis, workflow management, location of stores, etc. A wide variety of AI techniques have been applied to these areas such as multi-objective optimization and evolutionary algorithms, classification algorithms, ant algorithms, fuzzy rule-based systems, intelligent agents, Web mining, neural networks, Bayesian models, data warehousing, rough sets, etc. This volume also includes a track focused on the latest research on Intelligent Systems and Technology Enhanced Learning (iTEL), as well as its impacts for learners and institutions. It aims at bringing together researchers and developers from both the professional and the academic realms to present, discuss and debate the latest advances on intelligent systems and technology-enhanced learning The symposium was organized by the Soft Computing and Intelligent Information Systems Research Group(http://sci2s.ugr.es) of the University of Granada (Spain) and the Bioinformatics, Intelligent System and Educational Technology Research Group (http:// bisite.usal.es/) of the University of Salamanca (Spain). The present edition was held in Salamanca (Spain) on May 22–24, 2013.
National Brands and Private Labels in Retailing
First International Symposium NB&PL, Barcelona, June 2014
Häftad, Engelska, 2014
1 093 kr
Skickas inom 10-15 vardagar
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the distribution channel relationship; the new "retailing landscape", with special focus on fast moving consumer goods retailing; consumer preferences for national brands and private labels and many more.
Advances in National Brand and Private Label Marketing
Second International Conference, 2015
Häftad, Engelska, 2015
1 032 kr
Skickas inom 10-15 vardagar
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
1 093 kr
Skickas inom 10-15 vardagar
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
Advances in National Brand and Private Label Marketing
Third International Conference, 2016
Häftad, Engelska, 2016
1 032 kr
Skickas inom 10-15 vardagar
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
Advances in National Brand and Private Label Marketing
Fourth International Conference, 2017
Häftad, Engelska, 2017
1 032 kr
Skickas inom 10-15 vardagar
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.
640 kr
Skickas inom 10-15 vardagar
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.