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Tolfte och senaste upplagan En värld utan bilder, filmer, texter, former och färger är svårt att tänka sig. Lika svårt är det att bortse från de budskap dessa förmedlar. Denna fack- och kursbok, Effektiv visuell kommunikation , ger en övergripande...

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THE BESTSELLING SALES CLASSIC WITH 1 MILLION COPIES SOLD What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relatio...

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Den här boken är en kavalkad av Bernt Lindströms bästa fotografier. Många har plockats fram ur Bernts egna gömmor och publiceras nu för första gången. Andra känner vi igen som planscher hos vår lokala bilmekaniker eller som vykort på veteranbilmäs...

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It's Not How Good You Are, It's How Good You Want to Be¿is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising g...

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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based mark...

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OVER ONE MILLION COPIES SOLD #1 Wall Street Journal Bestseller 'Follow these precepts and you will revolutionize your life.' Steven Pressfield, author of The War of Art 'A book for the bedside of every future - and current - leader in the world.' ...

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From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with...

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This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to ...

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#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package...

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The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine...

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to ...

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How can the strategic direction for an organization be supported and communicated if planning, and even strategies, are no longer sufficient options in the age of complexity? In this book it is argued that sense-making communication defines contem...

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One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fa...

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A collection of the world's most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama. Classic posters from the last 300 years and the stories behind them. Posters have always been designed to see...

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executi...

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In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesign...

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*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E....

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Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their env...

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A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible power of graphic representation. Organized into cha...

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'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversary Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you won't...

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Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effect...

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Put your best brand story in front of 1+ billion users! One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app's more than 1 billion active month...

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