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Tolfte och senaste upplagan En värld utan bilder, filmer, texter, former och färger är svårt att tänka sig. Lika svårt är det att bortse från de budskap dessa förmedlar. Denna fack- och kursbok, Effektiv visuell kommunikation , ger en övergripande...

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** OVER 300,000 COPIES SOLD!! **Number 1 Amazon BEST SELLER over the last 74 weeks!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo....combined....as a kid in my twenties....using the $100M Offer method. It wo...

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"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky<P>"The conscious and intelligent ma...

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You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,00...

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How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters...

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Den här boken är en kavalkad av Bernt Lindströms bästa fotografier. Många har plockats fram ur Bernts egna gömmor och publiceras nu för första gång¿en. Andra känner vi igen som planscher hos vår lokala bilmekaniker eller som vykort på veteranbilmä...

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** OVER 300,000 COPIES SOLD!! **Number 1 Amazon BEST SELLER over the last 74 weeks!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo....combined....as a kid in my twenties....using the $100M Offer method. It wo...

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'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its ca...

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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful...

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This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice. Strategic Communication begins by explaining the fundamental concepts related to ...

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In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work todaya bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and r...

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HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—"one of the leading minds in the world of branding” (NPR) and "the don of modern advertising" ( Sunday Times )—explores the art and science of conjuring irresist...

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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. Regarded as the father of modern advertising David Ogilvy created some of the most ...

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The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small bu...

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to ...

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This major practical handbook bridges the gap between strategy and design, presenting a step-by-step design process with a strategic approach and extensive methods for innovation, strategy development, design methodology and problem solving. It is...

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In this long-awaited book from the worlds premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a companys business strategy and create ...

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Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, exp...

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The first book to expose how advertising and media attempts to control our thoughts and desires.

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You can get 2x, 10x, or 100x more leads than you currently are without changing anything about what you sell...This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,00...

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Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen an...

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Created by Kate Moss herself, in collaboration with creative director Fabien Baron, Jess Hallett, and Jefferson Hack, this book is a highly personal retrospective of Kate Moss's career, tracing her evolution from "new girl with potential"...

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In this compelling sequel, The Attention Economy: A Category Blueprint, takes an in-depth look into the dynamic world of marketing and advertising, unveiling the pivotal role that human attention measurement plays in the present and future landsca...

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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's to...

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Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing...

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Brand health measurement is one of the most common and expensive pieces of research companies conduct. All industries and sectors measure the health of their brand to some extent, which means knowing how to do this well is crucial knowledge.

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Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.

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It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? "Advertising the American Dream" looks carefully at the two decades when advertising discovered s...

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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to todays celebrities who launc...

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