Jenni Romaniuk – författare
Visar alla böcker från författaren Jenni Romaniuk. Handla med fri frakt och snabb leverans.
3 produkter
Building Distinctive Brand Assets
Inbunden, 2018
357 kr
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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use …
How Brands Grow 2 Revised Edition
Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Av Jenni Romaniuk, Bryon Sharp
Inbunden, 2021
429 kr
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This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the …
Better Brand Health
Measures and Metrics for a How Brands Grow World
Inbunden, 2023
304 kr
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The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide …
