Richard Bayan – författare

More than 3,500 words, phrases, and slogans guaranteed to hit your target with power and precision - every time! In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message - far too vital to be left to chance! "More Words That Sell" provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proven their ability to hold readers' attention as you deliver your message and to persuade them to respond. Taking up where the bestselling "Words That Sell" left off, "More Words That Sell" supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience.Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need to: make readers feel your message instead of just read it; add muscle to your copy by using powerful verbs and adjectives; find the right words and phrases for niche markets; boost results by using words that appeal to basic human needs; invite interaction from website visitors - and bring those visitors back; and, create a favorable impression with resumes and cover letters as well as with general business correspondence such as reports and memos; use colors, fragrances, sounds, and textures for vivid sensory appeal.Ask any veteran writer and you'll be told that one word can make or break a message.Finding that word under the pressure of a tight deadline, however, can be difficult if not impossible. Let "More Words That Sell" help you choose the words that will boost the effectiveness and profitability of your message - whether you're promoting products, ideas, your business, or yourself.

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift